Liveintent

DECEMBER 20, 2021

” For many consumers, email is a portal to the rest of the web — offering a customized inbox of opt-in content from publishers, brands, coworkers, family, and friends. Over on Facebook, reach is dwindling and cost-per-acquisition (CPA) is rising, pricing many businesses out of the market.

Cost per Acquisition 126

Cost per Acquisition CPA Lock-In Opt-out 126

Aberdeen

DECEMBER 4, 2020

Unlike others, however, CX technology providers have afforded acquisitions recently that are creating exciting new opportunities and capabilities for their clients. So far in this series, we’ve covered Salesforce’s acquisition of Slack as well as ServiceNow’s acquisition of Element AI and what this means for the CX space, but there’s more.

Acquisitions 52

Acquisitions Facebook Marketing Management Social Media 52

Sprout Social

JANUARY 11, 2024

Swift responses directly impact customer acquisition and retention alike. The platform supports a variety of knowledge base and portal features to help customers get answers around the clock. A staggering 70% of consumers expect personalized responses from reps. Customer service software helps brands improve both.

Enterprise Management 86

Enterprise Management Work Management Software Service 86

Salesforce Marketing Cloud

AUGUST 23, 2023

This helps you avoid high customer acquisition costs and cut expenses that would otherwise be needed to support increased sales efforts, all while bringing in more revenue. Also, look for portal builders that allow you to manage inventory, discounts/special offers, and custom products/services.

Advertising Agencies 52

Advertising Agencies Work Management Marketing Management Top of Funnel 52

Contently

APRIL 5, 2022

Acquisitions of platforms like WhatsApp and Instagram are less innovative than they are attempts to monopolize the social media industry by gobbling up competitors. Think about the Google Doodle or the gentle editorial of Think with Google and other open-source portals aimed at professionals. Its marketing reflects this.

Facebook 157

Facebook Google Paid Search Agency Content Marketing 157

Champion Communications

FEBRUARY 9, 2021

Grant Duxbury, Director of Pre-Sales Engineering at Aptum , shares his thoughts with IT Pro Portal on where he thinks cloud computing will go in 2021. . Logicalis: ‘We’re hot on the heels of acquisitions in the UK’ . Top-tier consultants, SIs pursue IT services acquisitions . Logicalis .

Enterprise Management 62

Enterprise Management Work Management Marketing Management Business 62

Sprout Social

FEBRUARY 28, 2024

The role of social media technology at your organization Social media is so much more than a push channel: It’s a direct portal to your customers. For example, some platforms’ mergers and acquisitions have led to disparate offerings being haphazardly pieced together, resulting in a difficult user experience for sophisticated teams.

Social Media 103

Social Media Work Management Marketing Management Media 103

ClearVoice

APRIL 14, 2023

For example, you wouldn’t want to lump revenue generated by sales staff with money you get from an e-commerce portal. Cost per acquisition This metric measures the cost of acquiring a new customer through content marketing efforts. For example, a SaaS company may focus on cost per acquisition as a primary KPI.

Marketing & Strategy 103

Marketing & Strategy Marketing Strategy Content Marketing Work Management 103

Martech

OCTOBER 12, 2021

“We want to be the number one CRM for scaling companies,” said Libby Maurer, VP User Experience, while Lou Orfanos, GM and VP Product, emphasized the inhouse “crafted” approach in contrast to CRMs which have been “cobbled together” through acquisitions. Payments, available to U.S.

Hubspot 116

Hubspot CRM Enterprise Management Marketing Automation Services 116

Televerde

AUGUST 4, 2020

If you’ve been around the B2B block for a while, you know that mergers and acquisitions bring a lot of stress and challenges. Specifically, maintaining business continuity while going through an acquisition is always difficult. After the acquisition was finalized, CA Technologies had six months to complete the transition.

Advertising Agencies 84

Advertising Agencies Paid Search Agency Advertising Channels Acquisitions 84

SalesIntel

OCTOBER 20, 2021

If you can master the talent of reaching out to potential buyers before they approach you, you can close a deal before your competitor has their hat in the ring, reduce your sales cycle, and lower your client acquisition costs. Do you want to get started with Intent Data? Get Started.

Buyer Intent 93

Buyer Intent Intent Data Intent Ideal Customer Profiles 93

Valasys

JANUARY 2, 2024

List of features: ● Core HR Functions ● ESS Portal ● Time and Attendance Management ● Payroll and Expense Management ● Performance Management ● Hiring and Applicant Tracking ● Onboarding Pricing: Keka offers essential automation features at Rs. 60 per month per employee.

Enterprise Management 40

Enterprise Management Work Management Budget Programs Software 40

NetLine

JANUARY 18, 2024

Enhancing Acquisition Strategies Historically, retargeting emerged as a solution to the limitations of traditional display advertising. NetLine’s Portal, for instance, presents a prime opportunity for B2B businesses seeking meaningful engagement.

Google 52

Google Privacy Lead Ranking Intent 52

SmartBug Media

JULY 20, 2021

In September 2020, HubSpot announced that it was adding custom objects to Enterprise portals. With the acquisition of PieSync and creation of the Operations Hub , HubSpot has doubled down on integrations to ensure its customers can natively connect as many of their tools as possible. Custom Objects.

Hubspot 90

Hubspot Enterprise Management API Paid Search Agency 90

Versium

AUGUST 13, 2018

. – August 14, 2018 – Versium , a big data and AI-driven marketing empowerment company, today announced the launch of its Developer Portal, an API-accessible developer platform. Developers will be able to use the portal and automated tools to rapidly: Clean data to fix data errors and formatting issues. Use AI models to score leads.

API 40

API Marketing Automation Services Lead Ranking Paid Search Agency 40

Versium

AUGUST 13, 2018

. – August 14, 2018 – Versium , a big data and AI-driven marketing empowerment company, today announced the launch of its Developer Portal, an API-accessible developer platform. Developers will be able to use the portal and automated tools to rapidly: Clean data to fix data errors and formatting issues. Use AI models to score leads.

API 40

API Marketing Automation Services Lead Ranking Paid Search Agency 40

Unbounce

MARCH 10, 2022

Features: Manage all client ad accounts from one dashboard Client onboarding portal to gather account permissions Automated white label reporting. No matter how good you are at executing client campaigns, new client acquisition doesn’t happen if you don’t work to make it happen. Pricing : Starts at $49 per month.

Paid Search Agency 131

Paid Search Agency PPC Budget Programs Work Management 131

Contify

MAY 6, 2020

Intelligent (actionable) information is mined by searching and analysing information from over 200,000 online sources including news, company websites, social media, reviews, discussion forums, job postings, regulatory portals, and more.

Consulting 52

Consulting Marketing & Strategy Work Management Business 52

Hubspot

OCTOBER 7, 2019

Ads can be sold on a cost per mille (CPM) or cost per acquisition (CPA) rate. In their advertisers portal, you have access to your campaign's metrics and airchecks (demonstrated recordings) 24/7. In their advertising portal, you can research the shows you want to sponsor, manage your ad campaigns, and access your reporting metrics.

Cost Per Thousand 73

Cost Per Thousand Advertising Agencies Cost per Acquisition Advertisements 73

Customer Experience Matrix

JANUARY 4, 2012

This would translate to around $7 million revenue, for a price of just over 1x revenue, compared with 4 to 5x revenue in other recent acquisitions. It made at least five acquisitions last year, all software-as-a-service companies selling some type of sales enablement.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Cintell

MARCH 31, 2020

It is no doubt that word of mouth is one of the best marketing tools that any company can ever use for customer acquisition. This is when an AI-assisted service portal can prove to be immensely helpful to brands. Positive experiences are always passed on to friends and family.

Marketing AI 100

Marketing AI Ideal Customer Profiles Word of Mouth Customer Satisfaction 100

SalesIntel

MARCH 26, 2022

Because your competitors may be unaware of Intent Data, they may continue to use blind targeting and untargeted client acquisition techniques. There are three sources to collect Intent Data: Independent Websites or Portals. Independent Websites or Portals. How is Intent Data Collected? Publisher Co-Ops.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

chiefmartech

SEPTEMBER 5, 2021

Noloco — no-code web portal builder for SMBs (agencies, realtors, etc.). Acquisitions are consolidations of individual companies. Anakin — competitive price monitoring for e-commerce businesses. Laudable — video testimonials engine for B2B marketing and sales. Beau — no-code customer-centric workflows. Martech is consolidating.”

Paid Search Agency 71

Paid Search Agency Marketing Management Companies Startups 71

The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

DAGMAR Marketing

FEBRUARY 8, 2021

You can also test various data segmentation rules to test a new view idea such as removing existing client traffic if your website has a client portal. These are visible in your Acquisition tab under Channels and appear only when a specific traffic type hits your site. In some cases, you may want to have multiple test views.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Practices Google 98

Hubspot

APRIL 23, 2020

Acquisition marketing campaigns are critical to bring in new customers and revenue. I wrote this post to share with you how we crafted our latest acquisition campaign to hit and exceed our acquisition targets. The beginning of our Q1 2020 Acquisition Campaign started with a blinking cursor. Establishing the Campaign.

Acquisitions 94

Acquisitions Hubspot Lead Ranking Lead Scoring 94

SalesIntel

AUGUST 6, 2021

Because your competitors may be unaware of Intent Data, they may continue to use blind targeting and untargeted client acquisition techniques. There are three sources to collect Intent Data: Independent Websites or Portals. Independent Websites or Portals. How is Intent Data Collected? Publisher Co-Ops.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

Champion Communications

NOVEMBER 9, 2020

He also shared what the recent acquisition means for the business and how it is securing the new Everywhere Enterprise. . . In his latest feature for IT Pro Portal, Mark highlights the key considerations organisations must take into account in order to optimise their investment in the business-critical software. . .

Enterprise Management 62

Enterprise Management Phishing Work Management PR 62

ClickZ

OCTOBER 23, 2020

The organizational disruption caused by the coronavirus pandemic favors digital tools such as workflow automation, chatbots or voice bots, and self-service portals. A study co-sponsored by EY in 2020 shows that AI has various uses in customer acquisition.

Marketing AI 145

Marketing AI Consulting Lead Ranking Automation 145

Contify

AUGUST 23, 2019

Intelligent (actionable) information is mined by searching and analyzing information from over 200,000 online sources including news, company websites, social media, reviews, discussion forums, job postings, regulatory portals, and more. During the pre-launch phase, two companies leveraged account intelligence from Contify: 1.

Marketing Management 40

Marketing Management Conversion Curation Trigger Marketing 40

The Lead Agency

MAY 11, 2022

This is because WOM, in turn, plays a role in creating referrals, which results in greater brand awareness, new customer acquisition, and new cross-sell/upsell opportunities, ultimately yielding a high ROI for customer loyalty programs. . Three Easy and Effective B2B Loyalty Program Strategies to Implement.

Loyalty 62

Loyalty WOM Advertising Agencies B2B 62

Webbiquity

FEBRUARY 19, 2019

We have effectively created a visual CRM, more commonly referred to as a “Buyer Portal,” which is a growing segment of the sales enablement landscape. Our primary difference is the intentional simplicity of our solution. This is a sales tool built by a sales professional for sales professionals.

Paid Search Agency 157

Paid Search Agency Advertising Agencies Sales Cycle B2B Sales 157

Business Brainz

FEBRUARY 5, 2022

New websites like BBC, Guardian, Washington Post and sector-specific news portals can also unveil a lot of insightful information. Account overview to reveal information like geographic presence, revenue size, date of incorporation, operating areas, employee size, key competitors, acquisitions and divestitures, and key decision-makers.

Planning 52

Planning Ad Building SWOT Case Study 52

Biznology

FEBRUARY 26, 2016

90% of consumers expect brands to provide a self-service customer support option , and 60% of them consider it a plus if that portal is also mobile-responsive. That’s not to say you shouldn’t focus on customer acquisition, but far too many businesses fail to place enough emphasis on customer retention. Want to keep customers happy?

CRM 80

CRM Loyalty Paid Search Agency Differentiation 80

Aberdeen

DECEMBER 16, 2019

This cuts your acquisition costs, increases ROI, and shortens your sales cycle. Data collected through independent websites, portals, or publisher co-ops should be valid because visitors are asked to opt-in on their first touch. There’s definitely a lot of risks involved. Here are a few things you need to know.

Privacy 64

Privacy Opt-out Intent Data Opt-in 64

LeadSquared

DECEMBER 11, 2018

Customer Acquisition & Retention. Growth Hacking. B2B Marketing. Artificial Intelligence in Marketing.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Content Marketing Marketing Automation Services 52

SocialPilot

JANUARY 21, 2024

It’s your portal to showcase your hotel’s unique charm, engage in real-time conversations with your audience, and transform potential guests into actual ones. It also emphasizes the need for hotels to fully recognize and leverage the potential of social media for customer acquisition and brand promotion.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92