Martech

OCTOBER 28, 2021

Just a few years ago, I was at an email conference in Las Vegas, talking about the eras of email and how the then-recent space of acquisitions and mergers changed the trajectory of email innovation. But now we’re starting to see movement, with another surge in email company mergers and acquisitions. The next era of acquisition.

Acquisitions 140

Acquisitions Marketing Budget Paid Search Agency Thought Leadership 140

Martech

JULY 19, 2022

Although XP itself hasn’t been transitioned to the new cloud architecture, the CDP acquisition is natively embedded into XM Cloud. “Many vendors of our size and scale tend to go for the full-suite approach,” said O’Flanagan. ” Composability as an option. The importance of integration.

Digital Asset Management 102

Digital Asset Management Enterprise Management Marketing Management Digital Experience Platform 102

Martech

APRIL 26, 2022

Encouraging customers to opt into your email marketing programs isn’t a straightforward process — it’s a conglomeration of numerous touchpoints that marketers need to grasp if they hope to engage with these groups. “They consume everything that we do. Understand the changes to the email lifecycle.

Marketing Automation Services 115

Marketing Automation Services Touchpoints Work Management Marketing Management 115

Zoominfo

JUNE 27, 2022

often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. When a merger or acquisition takes place, employee job roles and responsibilities often evolve or change. When you set out to buy a third-party data set, you might assume you should compare based on quantity and cost.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Pam Didner

OCTOBER 15, 2022

Attendee acquisition strategy. With the Covid-19 pandemic, many events opt for “touchless” processes with minimal person-to-person contact. The attendee acquisition strategy is a must to get butts in seats. Let’s start with the basics of tech event management. Start with a plan! Event goals. Event theme or tagline.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

ANNUITAS

DECEMBER 20, 2018

Earlier in the year, Deloitte found that more than a third of corporations with revenue over $1 billion intended to pick up the pace on acquisitions. Hogan Lovells projects a continuation of what we saw in 2018 in terms of a healthy environment for mergers and acquisitions to take place. What did success look like in 2018?

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

LeadsRX

FEBRUARY 16, 2021

Here’s one take on the deal from MarketingDive: “IHeartMedia’s acquisition of Triton Digital is another sign of how media and technology companies aim to help marketers reach the growing audience for podcasts, whose key advantages for consumers are portability and flexibility.”. Here’s the excerpt from that blog post: 4.

Multi-Touch Attribution 98

Multi-Touch Attribution Acquisitions Multi-Channel Broadcasting 98

Martech

DECEMBER 22, 2022

We hear that phrase in countless vendor presentations, conferences and advertisements. Every acquisition Google makes adds to personal information gathered to serve their markets. Consent — or opt-in — is the most common legal basis. You must give them the opportunity to opt out. “Data is an asset.”

Lead Scoring 122

Lead Scoring Lead Ranking Tips Work Management 122

Strategic-IC

MAY 30, 2023

You’re stepping away from general demand generation and ‘spray and pray’ tactics, and instead opting for a much more targeted and strategic approach. And for one of our latest podcast guests, the secret to getting ABM right is something she has undoubtedly mastered over the years. The same process applies to Account-based Marketing.

Account Based Marketing 62

Account Based Marketing ABM Work Management Marketing Management 62

Liveintent

MARCH 31, 2020

“As we get feedback about what new products people are interested in, we can create opted-in segments of people who have already expressed intent,” Pittson said. The brand could then work with vendors and partners to reach those customers through targeted campaigns. Here are some key takeaways from their chat.

Advertising Channels 90

Advertising Channels Facebook ROAS Advertising Agencies 90

NetLine

AUGUST 16, 2019

Fear mongering through an (ironic) influx of emails and messaging left many questioning their practices and those of their vendors. As a Privacy Shield certified buyer engagement platform , we’re positioned to help marketers better understand the importance of seeking vendors that comply with global privacy protection regulations.

Privacy 45

Privacy Privacy Protection Lead Ranking Brand Identity 45

Liveintent

JULY 26, 2022

That same first-party identity graph also represents the bridge from first-party cookies to CRM data — or other IDs publishers, brands, and their vendors need to make inventory addressable and valuable, including any proprietary IDs. and acts as the fulcrum to build lookalike audiences and efficient acquisition strategies.

Work Management 62

Work Management Marketing Management Marketing Automation Services Custom Publishing 62

PureB2B

APRIL 11, 2017

Lead management is the complete process by which prospects are tracked from generation to acquisition, to nurturing, to conversion. Prospects who don’t get a swift response will often simply move on to another vendor. InsideSales reports that 50% of buyers go with the vendor that responds first so make sure that vendor is you.

Marketing Management 62

Marketing Management Lead Scoring Lead Ranking Effectiveness 62

ClickZ

JANUARY 13, 2020

That is exactly where Convertr came in and has since helped the likes of Oracle, Cisco, Dell, Dennis Publishing, Mediacom and Contentive, enhance their digital marketing through real-time efficiencies in customer acquisition and data partnerships. Convertr is looking to advance its integration and workflow capabilities.

Privacy 61

Privacy Work Management Privacy Policies Marketing Management 61

Porch Group Media

MAY 28, 2019

Many businesses today work with third party data vendors to help build audiences for upload into Facebook. With such a massive number of users, it’s safe to say that many of your customers and prospects can be found on the platform. In fact, 95% of social media marketers say Facebook delivers the best ROI. .

Acquisitions 49

Acquisitions Facebook Ideal Customer Profiles Advertisements 49

PureB2B

APRIL 11, 2017

Lead management is the complete process by which prospects are tracked from generation to acquisition, to nurturing, to conversion. Prospects who don’t get a swift response will often simply move on to another vendor. InsideSales reports that 50% of buyers go with the vendor that responds first so make sure that vendor is you.

Marketing Management 69

Marketing Management Lead Scoring Lead Ranking Effectiveness 69

ClickZ

JULY 12, 2023

The partnership with vendors like Treasure Data provided valuable support in implementing the CDP and improving data ingestion, unification, and activation processes. Stanley Black & Decker, a leading provider of tools and industrial equipment, began a significant transformation in recent years.

Lead Ranking 69

Lead Ranking Privacy Policies Work Management B2B Thought Leadership 69

Martech

JANUARY 25, 2022

These solutions are designed to help sales and service agents communicate with customers more effectively. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams. Who uses CRM systems?

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Search Agency 98

Sprout Social

NOVEMBER 23, 2022

Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. Similarly, most high-level professionals say thought leadership is a more trusted basis for assessing a vendor than marketing materials. Tip 2: Set goals for your strategy.

Linkedin 115

Linkedin Paid Content Tips B2B Thought Leadership 115

DealSignal

NOVEMBER 3, 2020

That decay is driven by turnover, job title changes, and organizational changes such as mergers, acquisitions, and closings. Conferences have been cancelled. Networking events have gone virtual. Prospects are working from home. When 2020 began, we had no idea what the year had in store.

Marketing Automation Services 59

Marketing Automation Services Top of Funnel Intent Data B2B 59

Capstone Insights

SEPTEMBER 25, 2017

This can often be traced back to a handful of reasons including mergers and acquisitions, division or country level purchases, outsourced demand generation efforts, and/or the need to do transactional combinations alongside lifecycle nurturing. Beyond opt-out management is preference management. Challenges.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Allocation Work Management 45

Aberdeen

APRIL 3, 2019

When it comes to budgeting and financial planning, your organization may opt to take a gamble or lean on a possibility. Before joining Centage, Murdock was VP of Sales at Kaspersky Lab, the world’s largest privately held vendor of endpoint protection solutions.

Enterprise Management 40

Enterprise Management Marketing Management Planning Business 40

Capstone Insights

SEPTEMBER 25, 2017

This can often be traced back to a handful of reasons including mergers and acquisitions, division or country level purchases, outsourced demand generation efforts, and/or the need to do transactional combinations alongside lifecycle nurturing. Opt-out management. Beyond opt-out management is preference management.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Allocation Work Management 40

NuSpark Consulting

JULY 5, 2016

If you’re focused on maximizing ROI for your firm, and you have a team or vendor managing your paid search campaigns, you may not be optimizing ROI. If you have a target cost-per-acquisition, you can enter that into Google, and Google will optimize bids to get as many conversions as possible to reach the target CPA. Search Networks.

Adwords 100

Adwords Cost per Acquisition ROI Google 100

Anyword

NOVEMBER 7, 2018

As a result, many brand marketers and publishers have launched highly successful email newsletter programs that deliver relevant, opt-in content directly to subscribers’ inboxes on a daily or weekly basis. A number of vendors provide email advertising platforms that support this strategy. 2) It’s simple. 3) It’s effective.

Optimization 42

Optimization Marketing & Strategy Work Management Marketing Management 42

Martech Advisor

OCTOBER 3, 2019

Log-level data (the most granular record of every data point evaluated in an RTB auction), is generated by the various tech vendors (ex. Log-level data (the most granular record of every data point evaluated in an RTB auction), is generated by the various tech vendors (ex. Also Read: Will CTV Advertising Take Over Mobile in 2019?

Advertising Agencies 45

Advertising Agencies Work Management Marketing Management Paid Search Agency 45

Porch Group Media

AUGUST 31, 2018

The acquisition of Acxiom, which supplies data on 2.2 While IPG is expected to retain Acxiom as a stand-alone business, many brands simply want to work with an agency or vendor who is in a complete position of neutrality. As marketers evaluate the alternatives, greater importance will be placed on independent third-party data vendors.

Purchase 40

Purchase Work Management Advertising Agencies Marketing Management 40

Litmus

MAY 3, 2019

In this episode of Delivering , host Jason Rodriguez digs into the history of the email industry—from the first spam message to recent mergers and acquisitions. And, according to a 2017 report from the FBI, businesses lost $676 million dollars to fake vendor and spam emails that year. I’m your host, Jason Rodriguez.

CAN-SPAM 56

CAN-SPAM Advertising Agencies Acquisitions Paid Search Agency 56

6sense

DECEMBER 8, 2021

And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.”

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Porch Group Media

SEPTEMBER 18, 2019

Location based marketing is a powerful tool and more marketers are investing in this tactic to meet their customer acquisition and retention strategies. Technology has become more sophisticated and vendors are now able to tie devices to an actual consumer. In fact, eMarketer predicts that marketers will spend $26.5

Planning 40

Planning Ideal Customer Profiles Mobile Advertising Paid Search Agency 40

Versium

AUGUST 14, 2018

When those attributes are matched to an enterprise’s internal data and used in Versium’s machine learning models, clients improve customer acquisition, retention and cross-sell and upsell marketing activities, the company said. Increasingly, buyers don’t trust vendor reps. What Versium Offers.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Versium

AUGUST 14, 2018

When those attributes are matched to an enterprise’s internal data and used in Versium’s machine learning models, clients improve customer acquisition, retention and cross-sell and upsell marketing activities, the company said. Increasingly, buyers don’t trust vendor reps. What Versium Offers.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Litmus

SEPTEMBER 17, 2021

Or perhaps you’re rebranding or going through an acquisition or merger. From researching vendors to moving everything over, switching to a new ESP is no small task. Before you go full throttle, you have to make sure you do a proper email warm-up or else risk being seen as a spammer and ending up in people’s junk folders instead.

Domain 72

Domain Planning Deliverability CAN-SPAM 72

Porch Group Media

OCTOBER 2, 2019

Location based marketing is a powerful tool and more marketers are investing in this tactic to meet their customer acquisition and retention strategies. Technology has become more sophisticated and vendors are now able to tie devices to an actual consumer. In fact, eMarketer predicts that marketers will spend $26.5

Planning 40

Planning Ideal Customer Profiles Mobile Advertising Paid Search Agency 40

6sense

AUGUST 28, 2021

And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.”

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 48

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

Give People a Chance to Opt-Down. Many marketers only give subscribers a choice to opt-out of email communications altogether. But what about giving them a chance to opt-down, or only receive certain types of emails? But what about giving them a chance to opt-down, or only receive certain types of emails? Was it good?

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

Martech

OCTOBER 12, 2023

Composability offers the possibility of integrating solutions from third-party vendors into the platform. In 2021 and 2022, Optimizely, along with a number of major competitors — notably Sitecore — made a significant number of acquisitions. Optimizely One. Optimizely One is both fully composable and fully connected. Opal and Writer.

Digital Asset Management 117

Digital Asset Management Enterprise Management Marketing Management Optimization 117