Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Tactics 132

Tactics Work Management B2B Marketing Marketing Management 132

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. This shift from a reactive to proactive marketing approach is working well for many B2B companies. The vendors respond. How B2B buying has changed.

Account Based Marketing 126

Account Based Marketing Enterprise Management Work Management Marketing Management 126

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Ensure you know the brand and marketing objectives and how the integration will be measured. I collate this in a spreadsheet, which helps all marketing colleagues better understand opportunities throughout the customer lifecycle. In your inbox.

Work Management 105

Work Management Brand Identity Branding Marketing Management 105

Martech

FEBRUARY 24, 2022

Analytics-driven risk management platform Verisk has announced the acquisition of Infutor, one of the best-known players in the identity resolution and consumer intelligence space. In 2020 it acquired consumer behavioral data and lead intelligence vendor Jornaya. The cost of the acquisition was $223.5 households.

Marketing Management 98

Marketing Management Vendors Lead Scoring Lead Ranking 98

Pam Didner

OCTOBER 15, 2022

In addition, there are digital elements such as hotel blocks, event layout planning, event promotions, the registration process, event apps, and even your event theme, as well as creative design. Therefore, I have high respect for event marketing professionals who manage events with ease and don’t freak out when things go wrong.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Martech

DECEMBER 12, 2023

” This problem is true for many types of software, but especially in marketing ops for a couple of reasons: There’s “shiny object syndrome,” that constant chase for the latest and greatest tool, leading to a cycle of endless acquisition and inadequate utilization. Do your homework on the vendor marketplace.

Work Management 129

Work Management Marketing Management Budget Programs Software 129

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Read any “how-to” guide, and 9 times out of 10 the first step is something having to do with planning or strategizing. Marketing automation is beneficial.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver , they have become more critical in measuring all marketing efforts’ performance. How much is marketing contributing to revenue? The Basics of Marketing Metrics. Website Traffic.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Zoominfo

SEPTEMBER 30, 2020

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. People want personalization — in fact, in a recent survey, 97% of professionals said it was important to them that vendor websites have relevant content that spoke directly to their company. And How Can They Help Marketers?

Ideal Customer Profiles 264

Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Also, that enables your internal design team to stay focused on the day-to-day marketing activities that help keep the lights on. Granted, that was some unusual marketing magic.

Enterprise Management 117

Enterprise Management Work Management Marketing Management Brand Identity 117

Engagio

APRIL 12, 2024

” – Philip Kotler, American marketing author, consultant, and professor emeritus. This, in turn, leads to steady (and predictable) revenue and lower acquisition costs over time. Account managers must communicate regularly with each of their customers, adapting and offering solutions that evolve as the market changes.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

ANNUITAS

DECEMBER 11, 2023

Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy. Budget issues: Amid uncertainty, driven by the Fed’s rate hikes, CFOs began slashing marketing and sales budgets in late Q3 of 2022. This may never change.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

OCTOBER 28, 2021

Just a few years ago, I was at an email conference in Las Vegas, talking about the eras of email and how the then-recent space of acquisitions and mergers changed the trajectory of email innovation. But now we’re starting to see movement, with another surge in email company mergers and acquisitions. The next era of acquisition.

Acquisitions 140

Acquisitions Marketing Budget Paid Search Agency Thought Leadership 140

Martech

AUGUST 3, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and RPA isn’t a magic wand. In her latest look at the world of agile marketing, agile coach Stacey Ackerman explains why Kanban is not just a pretty way to visualize workflows.

Enterprise Management 112

Enterprise Management Work Management Account Based Marketing Marketing Management 112

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Lead Gen 115

Lead Gen Paid Content Social Media Sales Qualified Leads 115

Martech

NOVEMBER 22, 2022

In my last article , I referenced a recent survey saying more than 60% of B2B marketers described their martech stack as too complex, with one in five saying it’s “more complex than a black hole.” ” The same goes for marketing technology. ” Martech is simply a tool. It is simply a tool.

Work Management 122

Work Management Marketing Management Planning Vendors 122

Martech

MAY 17, 2023

Perhaps your company has undergone a merger or acquisition, and you have duplicate tools that perform the same function. Retiring martech software requires a thorough planning process and clean execution. Ask your new vendor how other clients have handled their data migration needs. Work with your IT partners to devise a plan.

Marketing Automation Services 102

Marketing Automation Services Work Management Marketing Management Tools 102

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Dig deeper: 15 cutting-edge tools every B2B marketer should know 2.

B2B Marketing 111

B2B Marketing Trends B2B Planning 111

Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. The company, a financial planning and analysis platform had just begun a rebranding effort that included a name change. “It At the time, Host Analytics, now Planful, had focused all its energy on one reviews platform, G2.

Buying Cycle 98

Buying Cycle Intent Ideal Customer Profiles Planning 98

Seismic

JANUARY 24, 2023

This year their message is clear – enablement platforms have never been more valuable to go-to-market (GTM) teams than they are today. In the report, Aragon evaluated 15 vendors across a variety of criteria, including strategy, performance, and reach.

Enterprise Management 94

Enterprise Management Work Management Research Marketing Management 94

Biznology

FEBRUARY 23, 2018

I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits lie. When asked, the typical B2B marketer will say that 80-85% of their effort goes to customer acquisition. marketing program? What’s that?

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Webbiquity

NOVEMBER 18, 2021

A trigger event is an occurrence that promotes buyer awareness of the possibility for change or the need for what a vendor provides. Market volatility, environmental or economic adversity, and reputation concerns are all possible trigger events. appeared first on B2B Marketing Blog | Webbiquity.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Zoominfo

JUNE 27, 2022

often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. When a merger or acquisition takes place, employee job roles and responsibilities often evolve or change. Other vendors attempt to provide a large number of records, but often at the cost of quality.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Martech

OCTOBER 5, 2022

Uncertainty is caused by a volatile environment in which every marketing plan can be buffeted by anything from a virus to climate change and from a disrupted supply chain to runaway inflation. Marketing without limits. Largely caused by having too much data, little of it actionable.

Digital Asset Management 109

Digital Asset Management Enterprise Management CMS Development Work Management 109

Zoominfo

OCTOBER 19, 2021

Schuck has bootstrapped a data business, built a go-to-market team, gone through an IPO, and acquired other companies. No matter how great the solution is, if it is only applicable to a small portion of the market, or if it is too technologically complex for sales teams to sell, he likely will pass on the opportunity.

Zoominfo 130

Zoominfo Privacy Sales Cycle Acquisitions 130

InsightSquared

MAY 7, 2019

For these reasons, accurately tracking key sales metrics and benchmarking your performance against peers and market leaders is critical to getting the most out of your sales resources. At the highest level, SaaS companies look at sales expense, headcount, sales productivity and SaaS metrics like: The cost of new customer acquisition (CAC).

Peer-to-peer 256

Peer-to-peer Sales Cycle Product Advertising Benchmark 256

Thinkers360

MARCH 22, 2024

Navigating AI in Contact Centers with NICE’s Carmit DiAndrea , Lopez Research Analyst Perspective: AI and Growth Drive HPE’s Strategic Acquisition of Juniper, But It’s Too Early to Declare Victory. My least favorite part of the market research field was forecasting. Highlighted Content : 33.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Customer Experience Matrix

MAY 8, 2018

Some people have feared (or hoped) that the European Unions’ General Data Protection Regulation would force major change in the the marketing and advertising ecosystems by shutting off vital data flows. This would inevitably lead to smaller firms being excluded from data acquisition.

Advertising Agencies 166

Advertising Agencies Marketing Proposals Barriers Vendors 166

Champion Communications

OCTOBER 4, 2023

Logicalis UK & I Logicalis talks dos and don’ts of M&A one year on from Q Associates acquisition Last August, Logicalis bought out Microsoft and Cisco partner Q Associates to bulk up its UK&I data-centric IT service capabilities. The news was covered in Business Leader.

Acquisitions 62

Acquisitions Work Management Marketing Management Verticals 62

KoMarketing Associates

DECEMBER 5, 2017

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. This includes account-based marketing and expanding their pipelines. As we go into 2018 marketers must make data integrity a higher priority.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

DiscoverOrg

APRIL 20, 2017

Revenue growth is only possible with a solid understanding of our prospects – and no one knows that better than B2B marketers. These are still great ways of predicting how an organization will perform, especially when entering a new market or rolling out a new product for feature.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. However, in our experience, dedication to a plan and a consistent focus are what often brings long-term value for these link building strategies.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Customer Experience Matrix

AUGUST 27, 2015

Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. It's an interesting piece of news but I'm personally disappointed at the timing because I have been planning all week to write a post about the relationship between predictive analytics and account-based marketing (ABM).

Account Based Marketing 120

Account Based Marketing Work Management Analytics Linkedin 120

Martech

DECEMBER 7, 2021

Phase I: Budget approval and planning. A best practice is planning for a sufficiently long pilot period to ensure full adoption, end-users getting over any learning curves, integrating with necessary systems in your existing stack, and collecting enough data. Plan your implementation time against quarterly/annual budgets accordingly!

Work Management 102

Work Management Marketing Management Organization Budget Programs 102

Martech

JANUARY 3, 2023

Consumer packaged goods (CPGs) have historically relied on third-party data for their brand marketing efforts. This strategy is due for a change as the data and marketing landscapes evolve. Dig deeper: How B2B marketers can activate first-party data in their CDP. How to ensure first-party data drives ongoing ROI for CPGs.

Lead Ranking 102

Lead Ranking Lead Scoring Work Management Paid Search Agency 102

Martech

OCTOBER 6, 2022

The collaboration piece comes from Optimizely’s 2020 acquisition of Welcome (now Optimizely Content Management). As a solution for marketers, it allows visibility into content and timelines for campaigns; but it’s not just for marketers. On the expo floor at Opticon 2022. Shell: The heart of the digital eco-system.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Digital Experience Platform 98