A/B Testing on Landing Pages with ActiveDEMAND
ActiveDEMAND
OCTOBER 31, 2018
If there’s enough volume to be statistically significant, we want to do A/B testing so we can learn how to better market to customers. So long as you have enough traffic to your site to be meaningful, testing landing pages is super informative. ActiveDEMAND offers a simple page-based way of doing A/B testing on landing pages.
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