How to Create High Converting Landing Pages

Sharpspring

Great content, solid organic promotion, paid search, and social strategy are the keys to a successful inbound marketing campaign. But, even the best campaign strategy can go wasted if you do not have a high converting landing page when users arrive. Landing Page Design.

How to Design Landing Pages that Convert

Single Grain

If you’ve been around the digital marketing arena for more than one day, you’ve heard people talking about landing pages as if they’re one of the most important parts of your website. Get A Free Consultation. What Is a Landing Page? Get A Free Consultation.

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8 Tips for a High-Converting Book Landing Page

ConvertKit

Jump ahead: 6 reasons authors need landing pages for their books/a> 5 essential elements of a book landing page. 8 book landing page best practices. Great book landing page examples for your inspiration. Include a sneak peek.

A/B Testing on Landing Pages with ActiveDEMAND

ActiveDEMAND

If there’s enough volume to be statistically significant, we want to do A/B testing so we can learn how to better market to customers. So long as you have enough traffic to your site to be meaningful, testing landing pages is super informative.

5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

As with most things, Google doesn’t disclose the precise algorithm by which quality score is calculated, but they do identify contributing factors – for example: expected click-through rate, the relevance of ad copy to the search query, and (notably) what Google calls “landing page experience”.

Landing Page Design: The Secret Sauce, Reducing the Anxiety Factor

NuSpark

When you’re preparing to build a landing page for a campaign, one of the first considerations is the content. Why do visitors buy from one landing page over another when the product or service is the same? This is the reason for A/B testing.

7 steps to a better B2B landing page

Biznology

Despite years of practice with digital campaigns, B2B marketers still have trouble getting their landing pages to work as hard as they could. You could say it’s the landing page is where your campaign pays off. Mobile-enable your landing page.

A/B Testing: Optimize Your Emails and Landing Pages and Improve Conversions

Marketing Action

One of the tough things about being a marketer these days is the fact that what worked in the past doesn’t always work anymore. According to Forrester, B2B buyers may be as much as 90% of the way through their journey before they reach out for a sales person.

How to Do a Landing Page A/B Test and Measure Results

NuSpark

If you have not implemented an A/B Testing program for your landing pages you may be missing out on a valuable opportunity to for conversion rate optimization. Although the name implies there are only two versions, A/B Testing compares the success rate for multiple variations of a single landing page. A/B Testing has recently gained in popularity simply due to the fact that it works. A/B Testing Basics.

The 20 Best B2B Landing Page Examples of 2020

Unbounce

Check out the COVID-19 Small Business Care Package for a roundup of useful resources—including tech discounts, government subsidies, and marketing tips to help lessen the impact on your business. But great B2B landing pages do exist. 20 B2B Landing Page Examples in 2020.

How To Build Landing Pages That Convert

RockContent

Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads.Though anyone can create a landing page, not everyone can do it well.

How to Elevate Your Conversions with Landing Page Testing

ConvertKit

Think about the last time you created a landing page. You probably picked one or two stock photos you liked , wrote a catchy headline and some quick sales copy , and slapped on an opt-in form. One landing page, to go—hold the pickles. Step #2: Choose a tool.

The Ultimate Guide to Landing Pages

Hubspot

A landing page can be the designated page you’re taken to when you click on an ad. It can be the page that follows a call-to-action button. A landing page can also serve as the homepage of a website. Why do you need a landing page?

11 Delightfully Simple A/B Testing Best Practices You Can Use Now!

Optinmonster

Are you following A/B testing best practices for your opt-in marketing campaigns? ” Fortunately, this guide will help you learn how to A/B split test like a pro! A/B testing helps you make decisions based on data , rather than guesswork.

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What Is A/B SEO Testing?

Single Grain

A/B SEO testing. In this guide, we’ll explain why A/B testing is important, the SEO elements you can split test, and a handful of companies who’ve run controlled experiments that resulted in increased search traffic. Get A Free Consultation.

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15 inspiring social media landing page examples

Sprout Social

Landing pages are easily one of the most important pieces of your social media marketing strategy , they’re unfortunately easy to overlook. If you’re not 100% sure whether your landing pages are up to snuff, don’t sweat it. Ecommerce landing pages.

Everything You Need to Know About Landing Page Design

Hubspot

Whoever said “You never have a second chance to make a great first impression,” makes a valid point. You only get one opportunity to have your first interaction with another person … and the last thing you want is for that first interaction to be a bad one.

5 Landing Page A/B Tests (And Their Surprising Results)

Hubspot

Intuition is a powerful and often unexplainable phenomenon of human nature. It’s a beautiful thing, but one that often has negative repercussions on your marketing. There’s no one size fits all when it comes to landing page design. How about a combination of both.

PPC Landing Pages Not Converting? 10 Ways to Optimize

SmartBug Media

Landing pages form the backbone of any PPC campaign. All the keywords, ad copy, and targeting in your PPC account are instrumental in getting visitors to your landing page, but are you keeping visitors engaged? PPC Landing Page Best Practices.

The Best 14 Landing Page Builders for Any Business

Hubspot

There are plenty of different methods for generating leads, but one of the most effective options is a well-designed landing page. Whether you're managing one or multiple pages, there are now so many options available that it can be tricky to find the best one of your needs.

Why AI is Better Than A/B Testing

Marketing Insider Group

A/B or split testing has been the standard way to optimize marketing campaigns for years. Google first ran an A/B test in 2000 to identify the optimum number of searches to display on its result pages.

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Beginner’s Guide to SEO: Landing Pages and Website Infrastructure (Pt. 2)

Crimson Marketing

Now that you’ve spent some time learning the basic steps of SEO , let’s dive a little deeper and discuss the importance of landing pages and infrastructure on your website. . Landing pages. Look at everything before you create the page.

The 12 Best Landing Page and Form Builders for Conversion Rate Optimization

Webbiquity

Your home page should immediately communicate what you do, who you do it for, and why you are the best, so visitors know they are in the right place. Subscribe to your newsletter or blog, download a white paper or report, complete a brief survey, register for a webinar.

How to Use A/B Testing in Digital Marketing Strategy

Sharpspring

This is often because of a poor call to action, poorly optimized landing pages or a lack of effective pop-ups. It is also a result of many marketing professionals failing to properly utilize A/B testing in digital marketing strategy.

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How to Connect Your Landing Page to Your Sales Funnel

ConvertKit

Every good sales pitch starts with a. If you said “an effective product” or “a helpful service,” you’d be right about what a sales pitch should ultimately end with, but you should begin that pitch with a landing page. We like to call this a soft pitch.

How Ecommerce Company Packlane Delivers On-Brand, Targeted Campaigns with Custom Landing Pages

Unbounce

Does this $50 Airbnb come with a three-digit cleaning charge? Why does this anonymous benefactor need a credit card number to give me my millions? Not so—at least when it comes to landing pages. But do oodles of customized landing pages equal oodles of time?

A/B Testing Doesn’t Impact SEO. At All. If You Do it Right.

Convert

Among the 200+ factors that determine how a website does in SEO, content, links, and speed form the three key ones. Conversion rate optimization experiments (A/B tests, split URL testing, personalizations, etc.) A/B Testing

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Best Practices for Email and Landing Page Templates

Marketing Action

Emails and landing pages are the time-tested champions in the world of digital marketing. Creating and reusing these templates is a great way to save time and ensure consistency across your marketing channels. Make that the focal point of your page.

How to Create a Landing Page

ConvertKit

Knowing how to create an email sign up form is a great start, but when isn’t it enough to convert your ideal reader ? Depending on the size of your email opt in form, you may only have a few dozen characters to make your pitch. How to create a landing page that builds your email list.

How to Use Landing Pages to Test New Business or Product Ideas

Unbounce

When it comes to launching a new product or business, my mantra is to “fall in love with the problem, not the solution.” ” In other words: even if you think you’ve come up with the next big thing, you should always treat it like a hypothesis. Why landing pages?

Focus Roundtable Recap: Optimizing Landing Page Conversion Rates

NuSpark

I recently hosted a fantastic roundtable discussion on Focus.com on the topic of Increasing Landing Page Conversion Rates. Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense.

8 Call-to-Action Examples for Your Next Landing Page

ConvertKit

You’ll need a high-performing call-to-action to get there. In this article, we’ll break down the most common call-to-action examples so you can build your landing page with confidence, knowing that it will help you massively grow your email list. What is a call-to-action?

Top 20 Landing Page Design Examples for 2020

Martech Advisor

Landing pages are a crucial component of the digital marketing strategy to improve User experience and, therefore, conversions. Marketers work with conversion rate optimization (CRO) experts, copywriters, and designers to design high-performing landing pages.

7 Conventional Landing Page Design Tactics You Should Still Test

Hubspot

When it comes to optimizing your landing pages, complacency and assumption are your worst enemies. Proven landing page techniques are commonly practiced for a reason, but what works for 90% of websites won’t automatically work for yours.

What is a Good Landing Page Conversion Rate?

ConvertKit

It’s not enough to simply create a landing page. As content creators and entrepreneurs, we can often find ourselves conversion-hungry because we want to do everything we can in pursuit of landing page optimization. What are good landing page conversion rates?

8 Principles of High-Converting Landing Pages

PureB2B

Landing pages are distinct, standalone pages on your website that serve as a tool to convert your visitors into leads. What distinguishes them from other pages is that they drive user action via a lead-capture form. In other words, your landing page is a way for you to compel your target audience to convert. Resist the urge to include a lengthy list of your company’s achievements in your niche market.

How to Identify and Fix Friction on Your Landing Pages

Hubspot

You’ve spent a lot of energy (and budget) getting targeted traffic to your website. Often times this comes as a result of landing page friction -- a barrier that prevents your visitors from completing the action you'd like them to take.