Triggered Emails: What Are They? 6 Examples To Learn From


Automation is quickly becoming the future of email marketing. With automation, marketers can send timely emails to subscribers on a predefined schedule. One way you can automate your marketing is with triggered emails.

7 Steps to Optimize Your Email Marketing Team’s Performance


Even in today’s time, where marketing channels are born and discarded without so much as a second thought, emails have held onto the position of the primary professional communication channel for decades. More importantly, it is still one of the highest ROI-generating channels of communication.


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Master Opt-in Forms With These 8 Examples


It helps you get more leads. It helps you get more subscribers. It helps you build your audience. And it eventually increases your revenue. Those are all the things a simple opt-in form can help you with. But they still get a bad rap for being intrusive and reducing your user’s experience.

5 Popup Mistakes and How to Avoid Them


Who here thinks popups are annoying? . Honestly, I do. But at the same time, I can’t help but admire if a popup is really well done and intrigues me to click on it. . Popups are a great way to convert your website visitors into leads. If a popup is good it can take your conversion to another level.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

10 Best Shopify Apps to Increase Sales and Conversion in 2021


Running a Shopify store is not a piece of cake. The process of lead generation and sales can be overwhelming. Every Shopify store owner is looking for ways to bring in customers and grow profits. They require help from Shopify apps to assist them with their stores.

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A Complete Guide to Mailmunch Automations


Automating your marketing brings you closer to your customers and helps you provide better, quicker, and anticipated responses. Automations offers you everything you need to achieve those goals in a simple and straightforward way. What is Automations? .

5 Tips for Optimizing Your Landing Page for Mobile Traffic


Mobile devices are the future. Optimizing your landing page for mobile traffic is no longer negotiable as more Internet users browse the web using mobile devices than with any other device.

Your Complete Guide to Editorial Newsletters


Email marketing is one of the most effective digital marketing channels. Unlike most of the other marketing vehicles, marketing emails, including editorial newsletters, are not subject to algorithm updates that can mess with your marketing campaigns.

A Complete Guide to Mailmunch Journey Builder 


Automating your marketing brings you closer to your customers and helps you provide better, quicker, and anticipated responses. Journey Builder offers you everything you need to achieve those goals in a simple and straightforward way. What is Journey Builder? .

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

8 Email Marketing Mistakes that Decrease Conversion Rates


I was scrolling through Twitter the other day and came across a tweet saying, “Email marketing is dead.” Surprised and shocked, I went to research further and saw some more people agreeing with it. . Is Email Marketing really dead? I hardly think so. .

8 Reasons Why You Should Stop Using No-Reply Emails


Email marketing has been around for a long time. You’d think, then, that companies would have nailed the technique by this point. It turns out the opposite is true, and many of us have a long way to go and many mistakes to undo before we reach email nirvana.

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Top 11 Recommended Email Marketing Software For 2021


Email Marketing has been one of the most valuable tools when it comes to online marketing since it began. It has been time-tested and has evolved and offered flexibility for various industries to lean on to meet their marketing objectives.

How to Automate eCommerce Customer Retention to Boost Lifetime Value


Customer retention is one of the most neglected parts of modern eCommerce marketing. . And it’s more than likely an area where your business is leaking valuable customers. .

The Retailer’s Playbook for Customer Acquisition

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

How to Integrate Your Email Marketing Strategy With Your Content Strategy


When you consider that 80% of marketers have seen an increase in email engagement in the past year, it’s pretty clear that email marketing is a powerful tool that you can use to reach your audience.

Leveraging Micro-Influencers To Gather Insight On Your Product 


New companies may have difficulties gaining notoriety or building their reputation. Conversely, well-established brands will experience expansion plateaus at certain moments in their evolution. Here’s the solution to both these issues: Influencer marketing gives you access to a larger audience.

Landing page vs Homepage: Differences explained


It’s a common question: What’s the difference between a homepage and a landing page? And it’s obvious to see why. Can there really be a big difference between the two? It all comes down to purpose. What are they designed to do? .

How to A/B Test Your CTAs to Find The Right Formula (Case Studies Included)


Is it essential to test your CTAs? The most common areas tested by companies are websites (74%), emails (59%), and landing pages (57%) [ MarketingCharts ]. Personalized CTAs convert more visitors than untargeted CTAs by 42% [ DSim ].

Going Beyond Account-Based Marketing: Why ABM-i is the Wave of the Future

Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.

How To Grow Revenue With White Label Email Marketing Software  


In a cut-throat market, businesses need to stay on top of their game, and keep exploring opportunities to give them the competitive edge. With the right services, you can become an industry leader and increase your revenue. The software industry is booming right now.

Email Strategies to Reduce Your Customer Churn Rate


Whatever you call it — attrition, defection, turnover — customer churn is not precisely a happy metric for any growing business to evaluate. However, it is not something to be ignored as it helps you understand the pulse of your customer base.

Introducing Shopify Pages by Mailmunch – Your One-stop Conversion Solution 


Shopify is one of the top eCommerce platforms and powers over one million businesses in more than 175 countries. To support all their merchants, Shopify provides extensive resources and 24/7 support to help expand their business.

Designing Emails With Localization in Mind: Here’s How to Do It


Whether your business is an eCommerce store selling pet toys, or an online gaming website with games like Deuces Wild , it’s vital to make your email content relevant for everybody.

7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.

Nine Key Elements for Shopify Store Growth in 2021 (and beyond)


Did you know that in 2020, eCommerce sales in the United States alone jumped by an unprecedented 44% , beating all forecasts? Or that globally, the eCommerce penetration rate had jumped to more than 21% last year?

eCommerce Advertising – Best Practices and Examples


A massive 1.8 billion people bought goods online in 2018. And since then, that number has only gone and grown, with online sales expected to reach up to a staggering $4.8 trillion by the end of 2021.

The Best eCommerce Platforms To Consider In 2021 For Quick Growth


The current pandemic has resulted in a massive increase in online shopping worldwide. In the foreseeable future, the eCommerce industry shows no signs of slowing down. According to Statista, by 2022, the global eCommerce market is expected to reach $6.54 trillion in sales. That’s up from $3.53

Connecting the Dots Between Email Marketing and Social Media Marketing


I was reading an article that claimed email marketing is dead. Surprised, I read it, and the gist of the article is that social media marketing has taken over email marketing. To which I thought, can’t they both co-exist and integrate to perform better? .

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

Personalize your Email Marketing with Behavioral Targeting


It’s human nature to just be understood. We are always looking for someone who knows what we need and what we don’t. We only stop and think about those who “get us”. Advertising today is also moving in the same direction where brands are trying to “get” their customers.

7 Common Voice Of The Customer Mistakes And How To Avoid Them


The voice of the customer is one of the most radicalizing elements that’s responsible for developing an incredible customer journey for your business.

5 Reasons Why Startups Must Invest in Customer Experience


We are in the midst of a revolution. A revolution that is silent but one that is too big to ignore. In case you haven’t already noticed, you are spending more on products or paying more to services that treat you well.

How To Build Customer Loyalty with eCommerce Email Marketing?


Think back to the last time you wanted to buy a smartphone. If you’re an Apple user, there’s a high chance that you’ll consider them again. Whether it is the interface, usage, or customer support, you’ve had a good experience with an iPhone.

4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. Read on to learn the four AI hacks sales teams need to improve their performance. Download the eBook today!

How to Increase Shopify Product Pages Sales with Mailmunch


A pressing concern for Shopify owners is low conversion rates on their Shopify product pages.