7 Truths About Sales and Marketing (That CEOs Need to Know - Part 1)
MAY 10, 2016
Nuture leads until they’re ready to turn over to sales. Understand the price you’re paying, then optimize it. Keep leads from being ignored. Borrow an idea from our forefathers, and put a Judicial Branch in place, to make sure you’re getting return on marketing investment. You’ll triple your marketing return.