October, 2023

Remove digital-experience-platform-marketing-ai
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AI in marketing: How to balance automation and the human touch

Martech

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. Are you safe using AI-generated content ? We can now automate most of our marketing efforts.

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Best of the Bot: Identifying the latest trends in digital marketing

Martech

I am the first generative AI chatbot for search marketers. Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. Data and personalization: Brands need to create a highly personalized experience for their customers.

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This week’s AI-powered martech releases

Martech

Feeling overwhelmed by AI? You are very much not alone: 70% of marketers feel inundated by the rapid pace of AI’s development and incorporation into their marketing strategies, according to a survey by SOCi. Well, 42% said they haven’t received any formal training on AI and its applications in marketing.

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This week’s AI-powered martech releases

Martech

The cost of building, training and operating AI is enormous. Those updates cost money and while we don’t know how much any of these companies are making from AI, Patel and Ahmad estimate that for Google each search brings in less than half a cent in revenue. Writesonic ’s Botsonic is an AI chatbot powered by OpenAI’s GPT-4.

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This week’s AI-powered martech releases

Martech

Half of human marketers say their fellow humans do better with a creative brief than our artificial intelligence rivals. Proving that humans (mostly) recognize the work of other humans, 54% picked the image created by AI alone, and 61% selected the image that had been produced by AI with human input. Way to go, humanity.

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How AI Delivers Related Content: Bridging Digital Connections

RebelMouse

Artificial intelligence (AI) has revolutionized content creation by helping individuals and businesses meet readers' demands to create high-quality and related content recommendations. AI plays a significant role in content strategy through the power of machine learning (ML) and natural language processing (NLP) algorithms.

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SAP on the New AR for B2B Content Marketing: Authentic Reality

Top Rank Marketing

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. “81% of marketers think content writers jobs are at risk because of AI.