PureB2B

MAY 23, 2024

Sales and marketing should be seen as two sides of the same coin. Here’s why these two teams often clash and how to remedy that.

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Marketing 68

Content Marketing Institute

MAY 23, 2024

Let other publishers create the new content. Then, your brand can curate it into valuable, relevant, and helpful content for your audience. It’s a good strategy to grow your content collection without any additional investment.

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Curation Resources Paid Search Agency Ads 77

Oktopost

MAY 23, 2024

Marketing leader Colin Day, Managing Director, EMEA, at Oktopost and recipient of LinkedIn’s Transformation Partner of the Year award at LinkedIn’s 2024 Marketing Partner Awards stops by the podcast in episode #145 to unravel how marketing leaders can effectively identify and capitalize on social intent signals to improve lead generation, customer engagement and ultimately impact revenue.

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Intent Data Intent Intent Signal Peer-to-peer 71

Champion Communications

MAY 23, 2024

For North American B2B technology companies with their sights set on expanding into European markets, a major new regulation has emerged that cannot be ignored – the European Union’s new AI Act. This landmark legislation, once implemented, will govern the development and use of artificial intelligence systems across the 27-nation EU bloc.

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Marketing AI B2B Ethics Act-On 62

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Oktopost

MAY 23, 2024

Since social selling is all about creating meaningful conversations and building trust with potential customers, optimizing your LinkedIn profile for social selling success is the first step to achieving this. 50% of buyers will avoid a sales professional with an incomplete LinkedIn profile. It’s hardly unsurprising when you think about it. Who would trust an anonymous profile with little activity and information over an industry expert who uses their profile to showcase their knowledge?

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Ideal Customer Profiles Profiling Linkedin Optimization 62

Salesforce Marketing Cloud

MAY 23, 2024

What you’ll learn What is dynamic email content? First- and zero-party data is more important than ever Popular types of dynamic email content Dynamic email content can be done simply How to give email subscribers what they want Customers don’t want to feel like just another number to your brand. Going with a generic “ batch and blast ” email marketing strategy is sure to land you in the customer’s filters — or worse, having them unsubscribe.

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Click Rate Content CAN-SPAM Banners 59

HG Data

MAY 23, 2024

Tracking tech stacks, installation, and usage rates with the HG Platform In this step-by-step video, Henry Hedeen, Partnership Manager, shows how the HG Platform allows you to track technology usage across geographies down to the specific product level to reveal competitive and complementary opportunities! This video walks you through the capabilities of one specific aspect […] The post HG Use Case: Tracking Tech Installs to Unlock Opportunities appeared first on HG Insights.

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Video Marketing Product Marketing 58

CopyBlogger

MAY 23, 2024

There are plenty of ways to make $10,000 per month, but many opportunities have high startup costs, require advanced skills, Continue Reading The post How To Make $10,000 Per Month Without Quitting Your Job appeared first on Copyblogger.

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Martech

MAY 23, 2024

This week, WPP announced a new initiative making Anthropic’s Claude AI model family available across its agency network. The Claude models — including Opus, Sonnet and Haiku — are integrated in WPP Open, the intelligent marketing operating system used by 114,000 marketers throughout WPP’s agencies. WPP uses Amazon Bedrock, an AWS managed service, for the Claude integration.

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Marketing AI Work Management Marketing Management Lead Ranking 55

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

FMG Suite

MAY 23, 2024

Whether it’s expanding your social media presence, implementing website best practices, or finding better ways to communicate with clients, we’re often on the lookout for big-picture items to improve advisor marketing. Focusing on the big picture is essential. But throughout my career, I’ve found that some of the best results can come from making small changes to what you’ve already built.

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Martech

MAY 23, 2024

Having spent more than a decade working with tools like HubSpot, I’ve seen how powerful these platforms can be for marketing and sales growth. But the launch of HubSpot’s Content Hub in April 2024 brings some new things to the forefront. This new platform component packs a lot of opportunity into one area — in theory, it makes creating and managing content easier.

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Marketing AI Budget Programs Thought Leadership Landing Pages 55

LeanData

MAY 23, 2024

Unlock the secrets to converting event attendees into leads at sponsored events and trade shows. The post 5 Proven Strategies for Converting Event Attendees into Leads appeared first on LeanData.

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Trade Show Leads Lead Marketing Qualified Leads 52

ClearVoice

MAY 23, 2024

Our Content Roadmap: The Product Wouldn’t it be great to know the exact content topics your audience is searching for? With a ClearVoice Content Roadmap , your business will know what content to create so you stand out from the competition. Our strategists provide the topics and direction you need on what content to create and share data, research, and insights to back it up.

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

B2BMarketing.net

MAY 23, 2024

FT Longitude and CogniClick , in alignment with B2B Marketing, have joined forces to enhance the effectiveness of thought leadership programmes, which are becoming increasingly essential for B2B brands to stand out in a competitive media environment. In light of this, we are delighted to invite you to take part in this industry-first survey. Dive deeper into the link between thought leadership, sales enablement, and ultimately commercial success: • Answer 10 quick questions • Be first to receive

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B2B Sales B2B Thought Leadership Peer-to-peer Thought Leadership 52

Varicent

MAY 23, 2024

Discover transformative sales strategies and AI insights from industry leaders at Accelerate 2024 to drive operational efficiency and resilient growth.

Efficiency 52

Efficiency 52

MarketMuse

MAY 23, 2024

While the landscape is changing rapidly, AI presents an opportunity rather than a threat. Here's how you can leverage it to your advantage.

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Webinar Metrics Content SEO 52

Mereo

MAY 23, 2024

When selling teams have their ear to the ground to hear real pains, real expectations and real feedback from their end users, everything from their messaging to their actual product’s value will improve. Yet it is no easy feat to always hear this voice. And artificial intelligence (AI) has provided selling organizations tantalizing tools that simulate the voice of the customer (VOC) with greater ease.

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Marketing AI Ideal Customer Profiles Paid Search Agency Organic Leads 45

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Valasys

MAY 23, 2024

New Jersey, 23rd May’24: Microsoft paint is revolutionizing the creative process with the introduction of Cocreator, a groundbreaking tool integrated into Microsoft Paint. Harnessing the power of diffusion-based algorithms, Cocreator empowers users to generate images simply by inputting text prompts or doodling directly within the Paint app. This innovation has been in the works for some time, with early versions of Cocreator available to developers and Windows Insiders since last autumn.

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Generation User-Generated Content Creativity Efficiency 40

Martech

MAY 23, 2024

Today, visual creative technology company unveiled Canva Enterprise, a new offering for large enterprises, along with a number of other tools for businesses, including tailored Work Kits, native adtech apps and new AI capabilities. The announcements came at the company’s first international Canva Create event, held in Los Angeles. The tools are part of a dedicated effort to serve teams across large organizations, helping them produce visual assets and simplifying creative work.

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Enterprise Management Work Management Paid Search Agency Template 59

Valasys

MAY 23, 2024

Ransomware defense encompasses methods, techniques, and tools that can deter thieves from carrying out successful ransomware attacks. Ransomware attackers encrypt critical data and demand a price for enterprises to recover access to their digital assets. Modern ransomware defense methods are highly effective and simple to use. Sufficient ransomware prevention begins with establishing fundamental security best practices such as robust authentication, malware protection, and network security measu

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Lock-In Phishing CAN-SPAM Education 40

Oktopost

MAY 23, 2024

LinkedIn, as a professional social networking platform, has continually evolved to accommodate various content formats to allow sharing content and boost network engagement. Sharing content on LinkedIn is very important as a tool for brands. Content available in PDF format and LinkedIn Carousels who have several images that are also set up in PDF format have played significant roles in this evolution.

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Linkedin Paid Search Agency Social Media Thought Leadership 62

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Valasys

MAY 23, 2024

Schema markup is a powerful tool that can enhance how search engines understand and display your website content. Essentially, it’s a set of HTML tags that you can add to your website’s code. These tags provide search engines with explicit clues about the meaning of page content, whether it’s articles, products, or local business listings.

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Click Rate SEO FAQ Work Management 40

Modern B2B

MAY 23, 2024

The event focused around ‘Align. Reinvent. Win.’ and had streams around buyers, AI, transforming the business model and how leveraging martech can help you win. The session streams were then around differentiating your strategy, orchestrating experiences, driving revenue across the customer lifecycle, scaling with tech and buyer insights – so there was lots to get your teeth into.

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Forrester Lead Ranking Lead Scoring Account Based Marketing 52

Scoop.it

MAY 23, 2024

As more and more new content comes up on the internet every minute, creating compelling content is only half the battle. You must now be wondering what that other half is. Well, the next big battle is to get that content in front of the right audience. But if you have the right strategy, you can definitely make it happen. A well-laid content curation strategy can not only help you get your content in front of the right audience but also attract traffic and boost your SEO efforts.

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Curation Traffic SEO Lead Scoring 59

ClearVoice

MAY 23, 2024

Not all content writers are the same. They come in various specialists, each focused on specific types of writing to meet business goals and the needs of your audience. In this article, we’ll break down the different types of content writers, their unique skills, and the value they bring to your projects. “You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.

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Copywriting Thought Leadership Content Storytelling 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

illumin

MAY 23, 2024

It’s been said that we live in an attention-based economy – but what does that mean and does it translate into successful advertising? Attention advertising is making waves, but many marketers debate its validity and viability as a robust advertising strategy. We live in an attention economy The term “attention economy” was coined by Herbert A. Simon , a Nobel-winning psychologist and economist.

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Advertisements Advertising Privacy Protection Ad Frequency 52

Martech

MAY 23, 2024

Most marketers today understand that marketing is a science driven by data. Yes, creativity and innovation matter, but relying on a spark of genius at the start of each campaign is not a strategy. The insight data provides about audiences can be the spark that kindles the flame of creativity. Data really matters. The best marketing teams use data effectively to improve their campaigns, but it’s not easy.

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Marketing Automation Services API Lock-In Trigger Marketing 55