KoMarketing Associates

NOVEMBER 12, 2019

SaaS marketing is fierce. SaaS marketers also tend to be intensely data-driven. So there’s little margin for error if you’re a B2B SaaS marketer: Your competitors are well-funded, learn fast, and track everything. B2B SaaS marketers who follow best practices can still absolutely find the leads they need.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

Rev

JANUARY 11, 2023

What if you could focus your marketing efforts and target potential customers with the highest likelihood of buying from you? Whether you’re a RevOps leader, marketing professional or sales development leader, you’ll walk away with actionable tips on how to find new customers and increase sales. How do you avoid this?

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

EveryoneSocial

NOVEMBER 16, 2022

I think we can all agree that LinkedIn is the professional social network that helps drive sales, retain customers, build brand affinity, and attract top talent to open job positions. Below, I’ll get into the strategy behind each of these, complete with tips and examples to ensure you have a strong LinkedIn content strategy going forward.

Paid Content 136

Paid Content Linkedin Ad Building Marketing & Strategy 136

Binary Demand

JUNE 12, 2023

To achieve that, we’ll discuss the value and methods for achieving positive customer success. Assuring that customers receive the results they desire when using a company’s product or service is known as customer success. Customer success in B2B ensures that clients are satisfied with their purchased products or services.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Customer Satisfaction 52

Kevin Indig

AUGUST 7, 2023

Expect timeless tips and strategies, as well as new insights into the future of search. We think advertising and a great product are the only ways. Andy McCotter-Bicknell: For example, with ClickUp, the brand looks playful and positive through bright, modern colors like purple, pink, light blue, and yellow.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

accelerate agency

SEPTEMBER 19, 2021

But what did you charge for your lemonade? Most likely, you picked an arbitrary price, slapped it on your sign, and called it a day. This strategy might’ve worked for a summer lemonade stand, but for your SaaS business? Use the handy links below to jump to a section: What is a SaaS model? Three dollars?

Lead Ranking 52

Lead Ranking Pricing Price Marketing Budget 52

accelerate agency

SEPTEMBER 19, 2021

But what did you charge for your lemonade? Most likely, you picked an arbitrary price, slapped it on your sign, and called it a day. This strategy might’ve worked for a summer lemonade stand, but for your SaaS business? Use the handy links below to jump to a section: What is a SaaS model? Three dollars?

Lead Ranking 52

Lead Ranking Pricing Price Marketing Budget 52

accelerate agency

JULY 19, 2021

But what did you charge for your lemonade? . Most likely, you picked an arbitrary price, slapped it on your sign, and called it a day. . This strategy might’ve worked for a summer lemonade stand, but for your SaaS business? Use the handy links below to jump to a section: What is a SaaS model? Three dollars?

Lead Ranking 52

Lead Ranking Pricing Price Marketing Budget 52

accelerate agency

OCTOBER 21, 2020

Software as a service (SaaS) is a business model which is becoming ever more popular. Recent statistics forecast that the SaaS sector could be worth as much as $623 billion by 2023. If you’re a SaaS company, then, you’re certainly in a booming industry. You need a SaaS marketing strategy that works.

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

BenchmarkONE

AUGUST 18, 2022

There’s an easy way to explain customer churn: it’s when your customers stop buying from you. . Depending on the nature of your company, when a customer stops doing business with you, this can mean canceling their account or subscription, failing to renew a contract, or choosing a competitor for their new needs.

Churn Rate 86

Churn Rate Burn Rate Marketing Automation Services Screencast 86

Optinmonster

SEPTEMBER 7, 2020

So, today, we’re going to teach you 5 ways to get more conversions with downselling. These techniques will get your customers more purchases and bring you more profits. Downselling refers to offering a product or service to your customers at a lower price point than a product they were previously considering.

eCommerce 98

eCommerce Conversion Paid Search Agency Top of Funnel 98

NetLine

OCTOBER 2, 2023

To translate effective content personalization marketing into positive purchasing behavior, here’s what you need to know—complete with recent examples. Essentially, it’s a way for businesses to connect with their audience on a deeper, more personal level. What is content personalization? Enter content personalization marketing.

Marketing AI 52

Marketing AI Personalization Marketing Management Paid Search Agency 52

Vidyard

MARCH 30, 2022

However, sometimes the best way to advance your career is by networking and learning from sales experts within the community. Keep reading for a list of the ones we think should be on your radar. Onboarding Your Remote Sales Team 1.1 Training Your Remote Sales Team 2.1 Coaching Your Remote Sales Team 3.1

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. But influencer marketing is not just for B2C.

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

Optinmonster

APRIL 6, 2023

Are you looking for the best email call-to-action examples and practices to grow your email list ? An email call-to-action can make or break your email campaign’s effectiveness. They are often positioned at a noticeable spot to convert the reader into a customer, subscriber, or engaged user. Why Is an Email CTA Important?

Conversion Rate 72

Conversion Rate Conversion Examples Click Rate 72

The ABM Agency

APRIL 21, 2023

Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. In this advanced guide, we will delve into the critical components necessary to create a successful ABM campaign and maximize your return on investment.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Adobe Experience Cloud Blog

JULY 31, 2019

Here are five ways a focus on customer experience can help you increase retention and perpetually improve SaaS revenues. . With SaaS, it’s easy for a customer to walk away and subscribe to another provider, which makes consistent communication important. Communicate And Connect. And, communication is a two-way street.

Customer Satisfaction 49

Customer Satisfaction Gartner FAQ Thought Leadership 49

ClickZ

JUNE 30, 2020

Don’t neglect the human side of your business in seeking AI-driven answers to your problems. Algorithms help firms to predict customer behavior and buying patterns, optimize supply chains, personalize experiences, understand your workforce , and even help you find Waldo. . Source: McKinsey & Company.

Marketing AI 140

Marketing AI Enterprise Management Work Management Marketing Management 140

Golden Spiral

SEPTEMBER 15, 2021

It’s an investment and a long-term commitment — much like a lease on a new location for your business or hiring someone for your executive team. Choosing poorly can drain energy — and funds — from your company. To select the best marketing agency for your company’s goals, stage, and market position, follow these essential tips.

Paid Search Agency 62

Paid Search Agency Advertising Agencies Work Management Marketing Management 62

Hubspot

JUNE 9, 2023

If you’re looking to get into sales, not having a college degree can feel like a huge barrier to your career. Whether you're just starting out or want to switch careers, this guide will give you expert insights to land your first sales job. Once you can get your foot in the door, your earnings potential will greatly increase.

Tips 74

Tips Peer-to-peer Work Management Ideal Customer Profiles 74

Hubspot

JANUARY 17, 2018

The Ziglar Show -- Inspiring Your True Performance. Fortunately, there’s a simpler way to learn new sales techniques without having to set aside extra time in your day -- through podcasts. This podcast focuses on tactical tips and techniques you can implement immediately. Length: 5-60 minutes. Best Sales Podcasts.

Enterprise Management 101

Enterprise Management Startups SMB B2B Thought Leadership 101

RDIGS

JUNE 19, 2023

By mapping the stages of your customer’s journeys, you can determine how to deliver clients’ desired products and gratifying experiences that encourage subscription renewals and increased revenue. Consider, for instance, a B2B buyer who discovers a SaaS software company that can meet their specific requirements.

B2B 52

B2B Touchpoints Work Management Marketing Management 52

accelerate agency

MAY 24, 2023

In an ideal world, all you’d need to do to succeed is to sell great products and provide excellent customer service. While word-of-mouth referrals and positive reviews are excellent ways of getting people to search for your website, they’re not enough to keep you in that coveted place: page one of the search results.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

ClearVoice

APRIL 30, 2020

Your LinkedIn summary — aka the “About” section — might be the most important part of your LinkedIn profile. It’s time to make the most of yours — have a look at the LinkedIn summary examples and expert advice below to find out how. But here’s the thing: Your summary shouldn’t be an afterthought.

Linkedin 102

Linkedin Work Management Enterprise Management Ideal Customer Profiles 102

Hubspot

MARCH 15, 2019

According to research, though, there are a few that are more common than others : No need : A great service or product will get you nowhere if there's zero need for it. Due diligence and market research are essential in the early stages. Pricing : If your prices are too high and you limit your customer base. That's good.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

BOP Design

JUNE 12, 2018

In this week’s blog post, we are going to explore five main blog types that your prospects want to see on your B2B website. Whether you are in biotech, accounting, manufacturing, or SaaS, many of your prospects want to read instructional articles that have clear directions. Instructional Articles. Expert Answers.

Work Management 55

Work Management Marketing Management Statistics Marketing Prospects 55

SmartBug Media

AUGUST 4, 2020

Five online reviews is all it takes to increase the likelihood of your product getting purchased by 270 percent. Online reviews from your happy customers do much more than just build trust with prospects— they are also powerful tools that can directly impact your bottom line. Sounds too good to be true, right?

Acquisitions 94

Acquisitions Ad Building Marketing & Strategy Top of Funnel 94

Convert

APRIL 26, 2022

Once you narrow down your top choices, make sure they are able to briefly describe the procedure, which areas were involved, and which measures were initiated. This will provide you with an overview of the approaches used, as well as their self-assessment regarding their position on how to implement the various laws.

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

accelerate agency

MAY 24, 2021

In an ideal world, all you’d need to do to succeed is to sell great products and provide excellent customer service. While word-of-mouth referrals and positive reviews are excellent ways of getting people to search for your website, they’re not enough to keep you in that coveted place: page one of search results.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Apollo

OCTOBER 23, 2018

Remember, when you start building your contact list based on your best-fit Accounts, you’re going to want to know down to the keyword-level who you’re going after. Going after SaaS companies? Good start, but do you pick “Computer Software” as your Industry classification? Consider segmenting buyer personas with a matrix.

Sales Management 68

Sales Management Work Management Top of Funnel Practices 68

Moz

AUGUST 7, 2019

Bottom line: If you’re not creating 10x quality content based on strategic keyword research that satisfies searcher intent and aligns back to business goals, you’re completely wasting your time. So, that’s exactly what we did. The outcome? Organic Growth Highlights. January 2017–June 2018. She crushed it for us!

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Tomorrow People

FEBRUARY 14, 2022

Planning to take your product or service to market? Having an effective go-to-market (GTM) strategy is essential. Not only does it make a successful launch more likely, it also increases the chances of your long-term success. Planning Your Go-To-Market Strategy. Here are some key points you should consider.

Marketing Strategy 156

Marketing Strategy Marketing & Strategy Planning Tips 156

Apollo

OCTOBER 23, 2018

Remember, when you start building your contact list based on your best-fit Accounts, you’re going to want to know down to the keyword-level who you’re going after. Going after SaaS companies? Good start, but do you pick “Computer Software” as your Industry classification? Consider segmenting buyer personas with a matrix.

Sales Management 40

Sales Management Work Management Top of Funnel Practices 40

Single Grain

AUGUST 18, 2020

An average SaaS business spends 92% of their first-year revenue on customer acquisition. CAC is crucial for every business, but analyzing it is even more vital to SaaS companies because the industry depends on the lifetime value of the customer. Book My Free SaaS Marketing Consultation . What Is a Good CAC Ratio for SaaS?

Acquisitions 116

Acquisitions Cost Paid Content Lead Ranking 116

Adobe Experience Cloud Blog

SEPTEMBER 15, 2011

Aim High and Think Big – Don’t limit your horizons as you envision your start up dreams. Why not set a goal of truly changing the world with your ideas and business ventures? Even if it’s just your small corner of it. It has to be well defined (make sure your product’s value proposition is clear and compelling).

B2B Thought Leadership 48

B2B Thought Leadership Ad Building Tips Thought Leadership 48

accelerate agency

FEBRUARY 12, 2023

Software as a Service (SaaS) is a rapidly evolving industry that has truly taken the world by storm. If you are a SaaS business wanting to stand out in this highly-saturated marketplace, you will not only need to keep up with your rivals, but stay ahead of them. By creating a robust SaaS SEO strategy. How do you do this?

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Single Grain

DECEMBER 22, 2020

Email marketing, when done efficiently, can boost your engagement rates, conversion rates, and help build a loyal customer base. But that doesn’t mean your SaaS company can’t have higher numbers. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. 1) Set Clear Goals.

Email Marketing 105

Email Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 105