Martech
MARCH 14, 2024
The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. Ninety-five percent of ad and data decision-makers expect continued signal loss and/or privacy legislation in 2024 and beyond.
illumin
APRIL 18, 2024
Data privacy is critical to successful marketing. User consent and personal privacy are paramount to ethical data collection. These concerns are exemplified by the decision to remove third-party cookies from Google Chrome in 2024 and Mozilla Firefox in 2023. Consent puts the power of privacy in the user’s hands.
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Martech
APRIL 9, 2024
Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.”
Martech
MARCH 16, 2023
Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. states roll out new privacy legislation. This article covers three privacy-centric solutions for marketers looking to comply with privacy regulations.
illumin
FEBRUARY 8, 2024
The other shoe has dropped – by the end of 2024, Google will have eliminated third-party cookies from its Chrome browser. Even more than they value privacy, customers demand and have come to expect security. After all, the reason third-party cookies are leaving is to protect internet users’ privacy.
Martech
APRIL 23, 2024
Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey.
Sprout Social
FEBRUARY 26, 2024
Their team responds to customer needs thoroughly and professionally—while protecting consumer privacy and remaining compliant. According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors.
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