Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. Congratulations to all our Business Continuity influencers who participated! 3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Legal & IP for 2024. Congratulations to all our Legal & IP influencers who participated! 3 Julie Savarino Contact Julie Savarino Score: 77.19 4 Patrick J.

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 105

Thinkers360

APRIL 7, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Diversity and Inclusion for 2024. Congratulations to all our Diversity and Inclusion influencers who participated!

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Thinkers360

APRIL 14, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Health & Safety for 2024. Congratulations to all our Health & Safety influencers who participated! 3 Lisa Thee (Polvi) Humaxa Contact Lisa Thee (Polvi) Score: 98.67

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 79

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. They must adapt to leverage emerging technologies while operating under tighter budgets and an increased focus on accessibility and data privacy. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year.

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

Thinkers360

MARCH 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Security for 2024. Congratulations to all our Security influencers who participated! 3 Tom Meehan, CFI CONTROLTEK Contact Tom Meehan, CFI Score: 59.56 4 Mark Lynd Netsync Contact Mark Lynd Score: 59.49 7 Yaroth Chhay ACLEDA Bank Plc.

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Salesforce Marketing Cloud

FEBRUARY 7, 2024

Safeguarding against such risks requires a proactive approach: with strong data privacy, governance, and precaution. It’s important to note that data privacy is different from data security. Keep up with trends Why is data privacy important? Fortunately, strong data privacy practices foster and maintain trust.

Lock-In 59

Lock-In Privacy Practices Work Management 59

Thinkers360

FEBRUARY 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Supply Chain for 2024. Congratulations to all our Supply Chain influencers who participated! 3 Tom Raftery Tom Raftery Contact Tom Raftery Score: 73.56 4 Vladimer Botsvadze VladimerBotsvadze.com Contact Vladimer Botsvadze Score: 58.20

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Martech

MARCH 16, 2023

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. states roll out new privacy legislation. This article covers three privacy-centric solutions for marketers looking to comply with privacy regulations.

Work Management 98

Work Management Marketing Management Privacy Marketing Analytics Tools 98

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Heinz Marketing

MARCH 22, 2023

Digital privacy and compliance was not a concern for B2B buyers who handed out their data with little understanding of how it was used or shared. Companies aren’t always forthcoming with how they use your personal information, and privacy policies can run hundreds of pages that no one is taking the time to read.

Privacy 95

Privacy Privacy Policies B2B Marketing Opt-out 95

Thinkers360

FEBRUARY 23, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Design Thinking for 2024. Congratulations to all our Design Thinking influencers who participated!

B2B Thought Leadership 63

B2B Thought Leadership Design Thought Leadership Lead Scoring 63

Thinkers360

MARCH 15, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Latin America). Congratulations to all who participated!

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 63

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. However, in 2024, there’s a shift towards targeting the upper funnel. Ethical Data Collection With data privacy concerns rising, businesses increasingly emphasize ethical data collection practices.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Thinkers360

FEBRUARY 2, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Cloud Computing for 2024. Congratulations to all our Cloud Computing influencers who participated! Join us today ! 3 Mark Lynd Netsync Contact Mark Lynd Score: 52.51

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52

Thinkers360

JANUARY 19, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Mobility for 2024. Congratulations to all our Mobility influencers who participated! Join us today ! 3 Gerry Christensen Mind Commerce Contact Gerry Christensen Score: 73.94 5 Maribel Lopez Lopez Research LLC Contact Maribel Lopez Score: 48.47

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 52

illumin

MARCH 5, 2024

The digital media scene has had a shake-up since 2024 began. As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Thinkers360

JANUARY 26, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Culture for 2024. Top 50 Global Thought Leaders and Influencers on Culture 2024 Rank Picture Thought Leader Info Thought Leader Score 1 Jonathan H. Congratulations to all our Culture influencers who participated! Join us today !

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52

The Point

DECEMBER 5, 2023

Starting in February 2024, senders exceeding the 5,000 email daily threshold must: * Authenticate their emails using security protocols such as DKIM, SPF, and DMARC * Allow unsubscribes by clicking just one link, and honor those unsubscribes within two days * Maintain a spam complaint rate lower than 0.3%

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

Thinkers360

FEBRUARY 9, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Predictive Analytics for 2024. Congratulations to all our Predictive Analytics influencers who participated! Contact Prof M Nazri Muhd Score: 100 2 Dr Djamila Amimer Mind Senses Global Contact Dr Djamila Amimer Score: 37.09

B2B Thought Leadership 52

B2B Thought Leadership Analytics Lead Ranking Lead Scoring 52

Martech

DECEMBER 7, 2023

As third-party cookies face deprecation and stricter consumer data privacy regulations emerge, prioritize improving customer data quality instead of depending solely on third-party data brokers. Understanding customer needs allows us to improve our offerings and build lasting, mutually beneficial relationships.

Paid Content 84

Paid Content Acquisitions Cost per Acquisition Marketing AI 84

Modern B2B

DECEMBER 4, 2023

This innovative platform, set to debut early in 2024, promises to revolutionise the way we manage first-party data and optimise conversion rates. Reddit’s Privacy Pivot Jutta Williams, the Head of Privacy at Reddit, has made a significant announcement that could reshape user ad experiences on the platform.

Trends 52

Trends Ad Frequency Privacy Click Rate 52

Liveintent

DECEMBER 13, 2022

And as the industry looks to 2023 and beyond, eMarketer predicts that Walmart, Instacart, and Amazon will capture the majority of digital ad budgets ( $61.15bn by the end of 2024 ) — a significant departure from years past when tech behemoths Google, Facebook, and Microsoft, claimed most advertising budgets. Control your destiny.

Spending 114

Spending Ads Advertising Agencies eCommerce 114

Modern B2B

NOVEMBER 16, 2023

This innovative platform, set to debut early in 2024, promises to revolutionise the way we manage first-party data and optimise conversion rates. Reddit’s Privacy Pivot Jutta Williams, the Head of Privacy at Reddit, has made a significant announcement that could reshape user ad experiences on the platform.

Trends 52

Trends Ad Frequency Privacy Click Rate 52

Martech

OCTOBER 18, 2022

In turn, data compliance has become more complex than ever before and global privacy regulations continue to evolve. Opting out of future data collection. Dig deeper: Why marketers should care about consumer privacy. Data is recognized as the most valuable resource for brands and marketers around the world.

Enterprise Management 112

Enterprise Management Privacy Marketing & Strategy Work Management 112

Sana Commerce

SEPTEMBER 28, 2023

However, it’s important to differentiate between consent and broader data privacy. While users grant consent, they also have an expectation for their data to be securely stored, emphasizing the constant need for data privacy. Learn more in the B2B Buyer Report 2024. Are you aligned with your buyer needs?

Marketing Management 52

Marketing Management B2B Privacy Trust Marketing 52

QuanticMind

MAY 15, 2023

While quirky destinations like these are fun for townies and tourists alike, creative marketers can also benefit from understanding the significance of such local attractions—especially in today’s industry, which is slowly but surely transitioning toward more privacy-friendly methods of serving tailored messages to consumers. How, exactly?

Privacy 91

Privacy Mobile Advertising Advertising Agencies Guidelines 91

BDB

APRIL 24, 2024

Over the last 20 years we’ve seen the digital landscape evolve significantly to meet the challenges of new privacy and data protection regulations. For companies and marketers, improving the quality and quantity of their first-party data will be paramount in 2024.

Top of Funnel 26

Top of Funnel Digital Marketing Funnels Privacy Ideal Customer Profiles 26

Matchcraft

MARCH 28, 2023

Online video ad spend to rise from US$95 billion in 2024. The current economic climate in Europe has presented many challenges for businesses, with inflation rates rising and the impact of the Russia-Ukraine war and other political and commercial issues affecting households and companies alike. of global users in 2023 according to eMarketer.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

SalesIntel

JANUARY 10, 2024

This article explains top 12 questions you should ask yourself and any potential provider, as well as, the answers you should expect when choosing the right B2B sales data partner in 2024. Let’s get started. Can you define the size of your ideal customer profile? You might call it your relevant market or your sales addressable market.)

Ideal Customer Profiles 40

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 40

Sprout Social

FEBRUARY 26, 2024

Their team responds to customer needs thoroughly and professionally—while protecting consumer privacy and remaining compliant. According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors. But so is transparency.

Enterprise Management 66

Enterprise Management Brand Identity Branding Work Management 66

Sword and the Script | B2B

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Madison Logic

DECEMBER 14, 2023

And be sure to d ownload our comprehensive 2024 B2B Marketing Predictions eBook for a deeper dive into these predictions and advice on crafting practical strategies to capitalize on them. Let’s stop that habit now. Use generative AI to write blog articles, social media posts, and email campaigns.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

Litmus

MARCH 15, 2024

But if your organization hasn’t yet made it a top priority, Google’s countdown to phasing out third-party cookies in Chrome by Q3 2024 may be the push you need to move this to the top of your to-do list. Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street.

Work Management 99

Work Management Privacy Protection Marketing Management Privacy 99

SalesIntel

FEBRUARY 7, 2024

Continue reading to learn about the top seven B2B intent data providers in 2024 and how they can help your company generate revenue. Professional B2B intent data suppliers adhere to privacy rules in the jurisdictions where they and their clients operate. What is Buyer Intent Data? What are B2B Intent Data Providers?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

Valasys

APRIL 30, 2019

Right to restrict processing of data: Individuals can now request to opt out of the processing of their personal data. The regulation was legally enforced on March 25, 2018, & has made it obligatory for inbound marketers to make sure that the data gets collected & processed safely. GDPR Complexity for B2B companies.

B2B 53

B2B Opt-out B2B Marketing Opt-in 53