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Here’s what happened at B2BMX 2024

Martech

The major themes of B2BMX 2024 Artificial intelligence was everywhere AI was everywhere — the vendors in the exhibit areas, the presentations and in conversation. Ironically, Scott Brinker’s Chiefmartec newsletter came out during the event and announced that SaaS martech stacks shrunk 8% from 2023 to 2024. Here are my takeaways.

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5 Marketing Rules to Follow in 2024 From Top-Tier Brands

Convince & Convert

In this article, we’ve compiled the top five crucial insights for marketers crafting their digital strategies for 2024. This information allowed them to tap into a partnership with the pet sitting network Rover. In 2024, it’s time to truly know your audience by tapping into data. to get through. What else is important to them?

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Great programmatic ad strategies on Meta for 2024

illumin

Marketers in the USA will spend more than $57 billion on digital display advertising in 2024 alone, with over half of this spent on social media – on track with the spending from recent years. of the $57 billion spent on programmatic advertising went to social media networks, and in 2021, social media spending increased to make up 57.6%

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LinkedIn hashtags: The complete guide for 2024 [+ trending hashtags]

Sprout Social

LinkedIn is more than just a networking site. We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy. It’s a great way to contribute in-depth insights and opinions to trending discussions and topics.

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Sana Commerce placed in the Aspiring quadrant in the Gartner Peer Insights Voice of the Customer for Digital Commerce 2024

Sana Commerce

NEW YORK, New York – February 29, 2024 – Sana Commerce , a ready-to-use commerce platform engineered for B2B, announced today that ninety-five percent of Sana customers on Gartner® Peer Insights would recommend Sana Commerce for digital commerce as of February 2024. 49 Ratings) out of 5 as of February 2024. All rights reserved.

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AI in retail media? Majority of marketers are optimistic

Martech

1% have no opinion on AI’s effectiveness in this context. Dig deeper: 2024 Predictions for Retail media networks Get MarTech! When asked about AI’s role in analyzing and leveraging shopping behavior in-store, these were the responses: 45% say AI will assist, but human analysis will remain primary. Personalization.

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Groundhog Day Marketing: Six Tips to Get Out of a Marketing Rut

Trade Press Services Newsletter

Reach out to colleagues, mentors and close clients for honest opinions about marketing campaigns. A live class can give you hands-on experience and opportunities to network and collaborate with other professionals in the industry. Let 2024 be the year to bring exciting new possibilities, not the same repetitive campaigns.

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