2024 Predictions: Social media’s evolution
Martech
JANUARY 3, 2024
The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. Here are some ways that marketers will leverage social media in 2024. Yet, X saw the grand exit of big tech and entertainment brands last year. Gartner consumer data shows that total ad avoidance (e.g.
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