Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Congratulations to all who participated! Want to be on this list or know others who should be on this live and annual leaderboard? Join us today !

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Legal & IP for 2024. We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 105

Thinkers360

MARCH 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Security for 2024. We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 92

Thinkers360

APRIL 7, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Diversity and Inclusion for 2024. 49 Majid Kazmi Stralent Brand Management Contact Majid Kazmi Score: 37.16 Congratulations to all our Diversity and Inclusion influencers who participated! Join us today ! NGOLE Score: 37.16

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 92

Thinkers360

APRIL 14, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Health & Safety for 2024. Congratulations to all our Health & Safety influencers who participated! Want to be on this list or know others who should be on this live and annual leaderboard? Join us today !

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 79

Sprout Social

FEBRUARY 28, 2024

But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. In The Sprout Social Index™ , 68% of consumers say their top reason for following brands on social is to stay informed about new products or services.

Social Media 103

Social Media Work Management Marketing Management Media 103

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. AI is also helping social teams understand and respond to audiences better.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Many media platforms provide brand lift studies.

B2B Marketing 111

B2B Marketing Trends B2B Planning 111

Thinkers360

FEBRUARY 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Supply Chain for 2024. We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! Join us today ! 8 DV Abhang,C.P.M.,CPSM

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 98

FMG Suite

MARCH 15, 2024

March 15, 2024 – FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, announced that it has been named “Best Overall FinTech Software” in the eighth annual FinTech Breakthrough Awards. SAN DIEGO, CALIF., million social media posts.

Marketing Management 59

Marketing Management Software Ad brokers Best Practices 59

Martech

DECEMBER 7, 2023

This results in customers getting more relevant content, offers and experiences while the brand enjoys increased customer lifetime value. Defining the acquisition stage The acquisition stage marks the beginning of the customer journey. to learn how potential customers interact with your brand and products.

Paid Content 86

Paid Content Acquisitions Cost per Acquisition Marketing AI 86

ClearVoice

SEPTEMBER 22, 2023

4 Leading Legal Content Ideas for 2024 Consider incorporating these legal content ideas into your 2024 content strategy to step up your marketing game. Legal podcasts make knowledge acquisition and sharing much more convenient for your audience, all while establishing your brand as a thought leader.

Rules 91

Rules Storytelling Content Distribution 91

NetLine

FEBRUARY 15, 2024

This is why NetLine created the 2024 Content Trends & Planning Guide. Your Blueprint for 2024 and Beyond The 2024 Content Trends & Planning Guide is more than just a report; it provides context and direction in the ever-changing world of B2B marketing. In these unprecedented ti- wait, that was during COVID.

Marketing AI 59

Marketing AI Trends Work Management Marketing Management 59

DealSignal

FEBRUARY 20, 2024

The better they understand the plan the easier it will be to secure the funding needed to drive growth in 2024. Content Personalization In 2024, personalization is the key to attracting and retaining customers. The gold standard is how much it costs to acquire a new business, aka Customer Acquisition Cost (CAC).

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

Thinkers360

MARCH 15, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Latin America). Congratulations to all who participated! Want to be on this list or know others who should be on this live and annual leaderboard? Join us today !

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 63

Thinkers360

FEBRUARY 23, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Design Thinking for 2024. We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! Join us today !

B2B Thought Leadership 63

B2B Thought Leadership Design Thought Leadership Lead Ranking 63

FunnelEnvy

JANUARY 8, 2024

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Digital super-marketer Neil Patel’s recent email to his million-plus subscribers said brand authenticity and consistency are critical for 2024. The sales process, in particular, is undergoing a transformative shift.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Thinkers360

JANUARY 19, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Mobility for 2024. We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! Join us today ! 8 Brian Burton, Ed.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 52

Thinkers360

FEBRUARY 2, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Cloud Computing for 2024. We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! Join us today ! 4 Kevin L.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 52

Thinkers360

JANUARY 26, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Culture for 2024. We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! Join us today !

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 52

Top Rank Marketing

DECEMBER 22, 2023

marketing technology tools, as 70 percent of marketing and media decision-makers have said that they are under greater organizational pressure to establish and maintain their brand presence, according to new survey data of interest to B2B marketers. Harvard Business Review “Brand promises are about the brand.

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

Thinkers360

FEBRUARY 9, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Predictive Analytics for 2024. We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! Join us today ! 16 Nick Brestoff, M.S.,

B2B Thought Leadership 52

B2B Thought Leadership Analytics Lead Ranking Lead Scoring 52

Huptech Web

JANUARY 29, 2024

Unlike traditional marketing methods that often prioritize brand awarеnеss and acquiring nеw customers, growth marketing extends its focus to include rеtaining and еngaging customеrs ovеr thе long tеrm. Measuring its effectiveness can be problematic as it relies on indirect methods like surveys, brand rеcall, and salеs volumе.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

SocialPilot

JANUARY 14, 2024

Cut to today – It has grown into a platform to share world-changing thoughts and ideas for businesses, brands, and professionals alike. Brands and businesses are making the most of the Linkedin content formats to strengthen their voice. Brands have seen a 33% increase in purchase intent resulting from ad exposure on LinkedIn.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

SalesIntel

JANUARY 15, 2024

But, to choose the best from the rest, you need to understand the ins and outs of B2B data going into 2024 and beyond. In 2024, data enrichment will emerge as the linchpin for companies seeking a competitive edge and sustainable growth in their B2B endeavors. This article covers all that you need to know about B2B data.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

Huptech Web

DECEMBER 14, 2023

Table Of Contents Introduction Why do Top Brands Consider Statistics to be an Important Aspect? Without thеsе numbеrs, your brand is nothing but a thеory. Why do Top Brands Consider Statistics to be an Important Aspect? This, in turn, enables brands to create a morе personalized and enjoyable еxpеriеncе for each customer.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Litmus

FEBRUARY 2, 2024

If your emails start being blocked or routed to spam, connect that directly to the impact on revenue, lead acquisition or whatever other key performance indicators your email program drives. Prevent email errors and protect your brand reputation with Litmus Email Guardian.

CAN-SPAM 80

CAN-SPAM Deliverability Guidelines Validation 80

Martech

APRIL 9, 2024

Google has repeatedly delayed the complete deprecation of third-party cookies, although at the beginning of 2024 it did roll out the option to opt out to some 1% of Chrome users worldwide. Brands, agencies, and publishers are planning to grow their first party data-sets at a rate almost double two years ago (71% vs. 41%).

Privacy 115

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 115

Martech

APRIL 3, 2024

Fortunately, because subreddits are topic specific it is easy for brands to avoid those. Dig deeper: Reddit testing new tools to help brands boost engagement Usage Average 73 million daily active users (DAUs) in Q4 2023. billion DAU across all apps in January 2024. Pinterest 498 million DAU in January 2024. 44% of U.S.

Mobile Advertising 98

Mobile Advertising Social Media Aggregators Communities 98

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. And I can’t wait to reflect on what we accomplish together in 2024. To all of our customers: We see you.

Work Management 116

Work Management Marketing Management Software Product 116

ClickZ

JANUARY 12, 2024

The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. However, this approach often overlooks a critical aspect of customer acquisition and brand building. However, with regulatory changes such as GDPR and iOS 14.5

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Martech

MARCH 7, 2024

The Center for Countering Digital Hate (someone please help them with their brand name) tested Midjourney, Stability AI’s DreamStudio, OpenAI’s ChatGPT Plus and Microsoft Image Creator: “With the … minimal entry barriers provided by these platforms, virtually anyone can generate and disseminate election disinformation.”

Marketing AI 112

Marketing AI Work Management Marketing Management Barriers 112

Thinkers360

MARCH 22, 2024

Navigating AI in Contact Centers with NICE’s Carmit DiAndrea , Lopez Research Analyst Perspective: AI and Growth Drive HPE’s Strategic Acquisition of Juniper, But It’s Too Early to Declare Victory. Thinkers360: How do you like to work with brands who wish to engage you as a thought leader?

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

ClickZ

FEBRUARY 16, 2024

Across their client base, Fospha also found that brands that aren’t investing in higher-funnel activity like Snapchat have significantly higher acquisition cost and lower return on advertising spend. Our product allows us to clearly see the massive unrealized opportunity that brands have in paid social media.

Advertising Agencies 59

Advertising Agencies eCommerce ROAS Funnel Advertising 59

Animalz blog

MARCH 21, 2024

” Editor’s note: This post was updated in 2024 by the Animalz team, based on a recent Q&A with Jimmy Daly to reflect the evolution in his thinking about the Library vs. Publication Framework. In 2024, it’s table stakes for any successful content program, regardless of whether you follow the library or publication model.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Only B2B

FEBRUARY 6, 2024

Third-Party Intent Data Acquisition: Intent Data Providers: Partner with reputable providers specializing in B2B intent data collection and analysis. Improved Brand Perception: Demonstrating a deep understanding of your prospects’ needs through personalized interactions fosters trust and strengthens your brand image.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

illumin

DECEMBER 4, 2023

This merging of platforms is part of the company’s loss reduction plan, with hopes that the combined platform will increase engagement and ad revenue while lowering customer acquisition costs and reducing churn. This service includes content from several brands owned by Disney, like 20th Century Studios, FX, and even some Hulu shows.

Advertisements 93

Advertisements Advertising Paid Search Agency Acquisitions 93