Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Launch Marketing

APRIL 5, 2023

Content marketing is not a new concept but it has evolved over the years, especially in the past few. With the rise in digital content, the impact of a pandemic and many workplace changes, new content marketing trends have emerged and evolved priorities. Read on for more. Looking for more on building an effective content strategy?

Trends 118

Trends B2B Marketing Content Marketing Planning 118

Liveintent

DECEMBER 13, 2022

As we close out 2022 and look to the new year, marketers can prepare their businesses for short and long-term success by prioritizing these three elements. Marketers are losing valuable data that can help them better understand potential and existing customers to platforms that hold data hostage, ultimately leaving money on the table.

Newsletter 118

Newsletter Marketing & Strategy Lead Ranking Acquisitions 118

Stevens & Tate

NOVEMBER 30, 2023

Welcome to our November 2023 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. Find these articles interesting?

Trends 90

Trends Funnel Advertising Digital Marketing Funnels Loyalty 90

Only B2B

DECEMBER 29, 2022

Our attention in 2022 was on: Making the most out of current economic situation Expanding our value-driven marketing strategy. So what lead generation tactics will bring you the most leads in 2023. Here are the top 7 lead generation strategies for 2023. Strategies For Generating B2B Leads In 2023. Content Marketing.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Navigate the Channel

SEPTEMBER 19, 2023

The world of search marketing is constantly evolving, and 2023 promises to be an exciting year for digital marketers. In this article, we will delve into the trends and strategies that will define search marketing in the coming year. This includes managing Google My Business profiles and garnering positive reviews.

Search Marketing 65

Search Marketing Marketing AI Long Tail Marketing Privacy 65

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories.

Statistics 124

Statistics Marketing Budget Advertising Agencies Marketing Strategy 124

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. Digital analytics provides performance-based metrics based on a campaign in the market.

Paid Content 142

Paid Content Enterprise Management Work Management B2B Marketing 142

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

Social Media 311

Social Media Stats Marketing Report Paid Search Agency 311

Marketing Insider Group

AUGUST 1, 2023

Net Promoter Score (NPS) Net Promoter Score, or NPS, is the word-of-mouth reputation of your business. ” Then, subtract the percentage of detractors (those who respond with a score of 6 or lower) from the percentage of promoters (those who respond with a score of 9 or 10).

Social Media 216

Social Media Cost Per Click Cost Per Thousand CPM 216

Heinz Marketing

JANUARY 25, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing 2023 is already hitting companies pretty hard – specifically bringing several challenges for B2B marketers, one of which is budget cuts. Another approach is to focus on low-cost or no-cost marketing tactics.

Marketing Budget 108

Marketing Budget B2B Thought Leadership Top of Funnel Allocation 108

Salesforce Marketing Cloud

DECEMBER 19, 2023

In the enterprise world, generative AI has shaken up fields from marketing and sales to service and ecommerce. As 2023 winds down, we took a look back at all the stories we’ve published this year about generative AI. From AI terminology glossaries to prompt-building guides, here are the most-read generative AI posts of 2023.

Marketing AI 115

Marketing AI Generation Enterprise Management eCommerce 115

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. This is where digital marketing comes into play. Top Digital Marketing Trends in 2023 1.

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

Litmus

JULY 18, 2023

And it’s no secret that email marketing offers a direct relationship with customers that want to hear from you and want help with gift inspiration. With inboxes being so crowded during this season, it might be beneficial to not concentrate your email marketing efforts around the holidays. appeared first on Litmus.

Planning 124

Planning Marketing & Strategy Loyalty Email Marketing 124

ClickDimensions

MARCH 21, 2023

Marketing Automation refers to the technology which helps marketers find, nurture, covert and engage with customers automated tasks and actions, including essential tools such as email marketing , campaign automation , lead scoring and more. And the benefits of Marketing Automation aren’t just felt by the marketing team.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Lead Ranking 98

Stevens & Tate

JULY 3, 2023

Introducing our monthly newsletter, which is dedicated to bringing you the latest marketing trends and updates from around the world. Exclusively tailored for our valued subscribers, this newsletter serves as your go-to source for staying informed and up-to-date in the dynamic marketing landscape. Find these articles interestng?

Trends 69

Trends Planning Paid Search Agency Youtube 69

Martech

APRIL 6, 2023

Marketers are finding ample opportunities to advance their careers and up their pay, the 2023 MarTech Salary and Career Survey found. Survey respondents had a wide range of experience in marketing. Dig deeper: Marketing technologists earn more on average than marketers Promotions. Increased salaries.

Promotion 99

Promotion Churn Rate Customer Surveys Work Management 99

ClearVoice

NOVEMBER 28, 2022

When it comes to content marketing, publishing content is half the battle. Understanding the latest blog trends, content marketing trends, and more is critical to success. Your content marketing strategy must be adaptable and flexible based on data. Here is a list that is likely here to stay for 2023 and beyond: 1.

Trends 93

Trends Marketing & Strategy Marketing Strategy Planning 93

DivvyHQ

MARCH 13, 2023

The ever-shifting content landscape calls for revisiting your content marketing plan regularly. Is your 2023 plan considering all the latest trends and tech? Let's review some of the emerging trends to make sure your strategy is solid for 2023.

Planning 101

Planning Marketing Plans Content Marketing Content 101

Martech

DECEMBER 28, 2022

Marketers know you can’t have marketing technology without experimentation. So, as we look ahead to all the potential breakthroughs in the year to come, we can’t forget about customers and how they will respond to the shiny new toys marketers find under the tree. Is there a marketing use case for ChatGPT?

eCommerce 116

eCommerce CMS Development Marketing AI SMS 116

Optinmonster

OCTOBER 29, 2023

There are approximately 600 million blogs in the world in 2023. The average blog post length is 1,416 words in 2023. 65% of content marketers say they have a documented content strategy. 72% of online marketers describe content creation as their most effective SEO tactic. SEO leads have a 14.6% close rate. Tumblr had 456.1

Statistics 94

Statistics Paid Content Stats Blogger 94

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

SmartBug Media

JANUARY 16, 2023

If you’re a marketer in the B2B sphere, give yourself a pat on the back. For B2B companies, 2022 was one for the books—and, unfortunately, there’s no guarantee that 2023 will be any easier. Standing out from the crowd in today’s market may not be as clear-cut anymore, but there are ways you can keep your brand front and center.

Inbound Marketing 98

Inbound Marketing B2B Marketing Marketing & Strategy Marketing Strategy 98

Matchcraft

MARCH 28, 2023

With a possible recession on the horizon, many firms are facing a decrease in consumer spending, leaving them fighting for a share of the market. In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023. rise in search spending in 2023 compared to an 8.9%

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Martech

DECEMBER 28, 2022

So, in the spirit of the holidays, I have crafted this — if not optimistic, then entertaining — list of immersive marketing trends to look forward to in 2023. So, without further ado, here’s your countdown of the “Top 10 reasons marketers can be optimistic in 2023” à la David Letterman. (If

Trends 117

Trends Paid Search Agency Advertising Agencies Marketing & Strategy 117

Martech

MAY 14, 2024

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI.

ROI 117

ROI Marketing Attribution Cost per Acquisition Work Management 117

Navigate the Channel

SEPTEMBER 15, 2023

In the fast-paced world of digital marketing, staying ahead of the curve is essential. As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1 Its significance is only expected to grow in 2023 and beyond.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Predictive Response

JANUARY 7, 2023

Email Marketing is an essential marketing tool that every business should have in place. How Do You Develop An Email Marketing Strategy? Predictive Marketing gives you the ability to segment your email campaigns any way you see fit. There are several different types of email marketing campaigns. Promotional Emails.

Email Marketing 109

Email Marketing Marketing & Strategy Marketing Strategy Effectiveness 109

ClearVoice

MARCH 9, 2023

Your content marketing strategy must connect your audience and your brand. ” A content marketing strategy must not be stagnant. A flexible content marketing strategy helps to improve audience engagement. It’s true that there is no such thing as a one-size-fits-all marketing content strategy. The result?

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

SmartBug Media

JANUARY 31, 2023

It’s difficult to predict with certainty what the trending e-commerce strategies will be in 2023 as the e-commerce industry is constantly evolving and new technologies and trends continue to emerge. Based on current trends and industry expert predictions, here are 16 e-commerce trends in 2023: 1.

Trends 98

Trends Lead Ranking Bundling Mobile Marketing 98

Optinmonster

AUGUST 19, 2023

Are you in search of affiliate marketing statistics to boost your earnings? Learning about the latest affiliate marketing statistics will help you optimize your strategies and stay ahead of the curve. The future also looks bright for affiliate marketing. market share. Let’s get started. Amazon Associates Holds 47.3%

Statistics 57

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 57

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 Guest post by Nina Petrov.

eCommerce 274

eCommerce Marketing AI B2B Marketing Trends 274

SmartBug Media

NOVEMBER 9, 2023

As an agency focusing on e-commerce marketing, we understand the importance of utilizing the latest technology to drive results for our clients. Get ready to stay ahead of the competition and take your marketing strategy to the next level with Klaviyo's newest features and tools! Compliant, effective, and engaging.

Product 59

Product SMS Advertising Agencies Paid Search Agency 59

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know.

Statistics 315

Statistics Video Marketing High Quality Lead Stats 315

seo.co

APRIL 26, 2023

Legal marketing, link building and SEO have seen some shifts in the recent past. For law firms and attorneys, strategizing with these trends in mind will only enhance online marketing ROI. These 5 Legal Marketing Trends Are Hot For law firms, digital marketing can be more challenging than it is in other businesses and industries.

Trends 98

Trends Lead Scoring Lead Ranking Link Building 98

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 133

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 133

SmartBug Media

OCTOBER 4, 2023

Which can only mean one thing: If you haven’t started getting ready for Black Friday and Cyber Monday (known simply as BFCM marketing to e-commerce nerds like us), you’d better start now! Shoppers spent more than $20 billion across BFCM last year , and that number is only going to grow in 2023. Start early” isn’t just a cliché.

Planning 59

Planning SMS Bundling Marketing & Strategy 59