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14 Social Media Metrics That Drive Results in 2023

Marketing Insider Group

Click-through Rate Click-through Rate (CTR) tells us if our content is hitting the mark. For B2B companies, a good CTR is a sign that your message is resonating with other businesses. Measuring CTR is simple. So, if your ad was seen 1000 times and got 50 clicks, your CTR would be (50/1000)*100 = 5%.

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Ultimate List of Blogging Statistics and Facts (Updated for 2023)

Optinmonster

There are approximately 600 million blogs in the world in 2023. The average blog post length is 1,416 words in 2023. 65% of content marketers say they have a documented content strategy. 72% of online marketers describe content creation as their most effective SEO tactic. SEO leads have a 14.6% close rate. Tumblr had 456.1

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Digital Marketing Trends for 2023

Spiralytics

Marketing has always been about reaching your target audience at the right time and place. billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. This is where digital marketing comes into play. Top Digital Marketing Trends in 2023 1.

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How To Develop An Effective Email Marketing Strategy in 2023

Predictive Response

Email Marketing is an essential marketing tool that every business should have in place. As you begin to prepare for the year ahead, it is important to consider several things you can do to drive more engagement, improvement to your CTR, and curate more compelling content for your campaigns. . Promotional Emails.

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Paid Advertising: Statistics You Should Know For 2023

Huptech Web

Paid advertising is a crucial aspect of promoting any business or product. Average Click-Through Rate (CTR) Across All Industries. The average CTR across all industries for Google Ads is 18%. Ads in the First Position Have Higher CTR. Ads in the first position on the first page of Google have an average CTR of 7.11%.

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Optimize your Email Deliverability: A Look at Heinz Marketing

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing I’ve spent the better part of 2023 so far writing about email deliverability and optimization. We’re a marketing consulting firm – it’s not a good look if we can’t master this basic marketing channel. We hit rock bottom that month with a CTR of 2.2%.

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More Than a Button: The Best CTAs for Paid Social Advertising (Based on $130M in Ad Spend)

Metadata

A quick definition for newer marketers in the room: A call to action (CTA) is a statement that prompts someone to do something. We don’t have to tell you that marketing budgets took a hit this year , with average budgets falling from 9.5% By July 2022, that number reached $40k before falling at the beginning of 2023.