Webbiquity
FEBRUARY 16, 2023
According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% Image credit: Pexels Part of the field’s growth can be attributed to innovations and changes being made within B2B marketing. Here are three key B2B marketing trends for 2023 worth watching.
Marketing Insider Group
JANUARY 3, 2023
With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. Here are key customer retention strategies your business should consider for 2023. Making Customer Retention a Priority in 2023.
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Webbiquity
JULY 18, 2023
Despite the looming threat of recession, 92% of marketers expect their budgets to increase or stay the same this year (at least for now). 86% say that data privacy regulations have impacted their marketing strategy over the past year. Video Marketing: Hotter Than Ever Video marketing is huge and somehow keeps getting huger.
Webbiquity
MAY 30, 2023
2023 looks like a tough year for marketing budgets. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. 1) B2B marketers are faring (a little) better than B2C.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. where should you start?
Webbiquity
DECEMBER 19, 2023
As the end of 2023 rapidly approaches, here’s a quick look back at the posts, old and new, that grabbed the most attention this year. This post explains how to integrate ChatGPT with your CRM software, expanding your use of AI tools for marketing and sales. #9: Fortunately, you don’t have to be one of “those” marketers.
Webbiquity
JANUARY 24, 2023
Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. The velocity of change across social networks shows no signs of slowing, prompting advertisers to brace themselves for what lies ahead in 2023. Guest post by Nina Petrov.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
Join Drift’s Senior Product Marketing Manager, Kristin Hess, and 6sense’s Head of Vertical Marketing, Will Lyon, to learn: Why a digital buying experience doesn’t have to (and shouldn’t) feel so different from an in-person buying experience How to leverage first-party data for better brand experiences How to create more seamless marketing-to-sales (..)
Speaker: Susan Spencer, Principal of Spencer Communications
The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. May 10, 2023 at 12:30 pm PT, 3:30 pm ET, 8:30 pm GMT Intent signal data can go a long way toward shortening sales cycles and closing more deals. Don’t miss this must-attend session.
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Did you know that the global marketing automation market size is expected to reach $14,180.6 From the findings, it is clear that the marketing automation space is quickly evolving with no sign of slowing down. But how do you ensure that you’re staying ahead in the marketing automation space? million in 2030?
Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift
During this panel-style chat, financial services marketing experts Lee Zucker of Drift, Tara Quehl of Demandbase, and Kate Marx of State Street Global Advisors will teach you how to: Shift your marketing efforts towards a digital-first client experience Humanize your clients’ website experiences Use first-party cookies to inform your marketing strategy (..)
Speaker: Jonathan Meyer, Danielle Erwin, Jeremey LaDuque, Nathan Hedley & Nils De Moor
Those that find themselves ready for the craziness of the holiday shopping season can reap considerable rewards, in the forms of higher generated revenue, strengthened brand loyalty, and a higher marketing ROI for the next year - but first they need to understand the essentials! They'll cover exciting BFCM topics like: Emerging market trends.
Speaker: Lynnette Khalfani-Cox, The Money Coach®
Niche markets represent a huge opportunity for the financial services industry in America. Lynnette Khalfani-Cox, The Money Coach®, will answer these questions and more – giving you insights into the consumer mindset along with proven strategies for nurturing trust and client- building in underserved markets.
Speaker: Joe Apfelbaum, CEO of Ajax Union
You'll learn how to effectively use it to drive business results, with practical tips on how to leverage both company and contact intent data to maximize your marketing efforts. Don't miss this opportunity to learn from a LinkedIn trainer, marketing expert, and certified Google trainer!
Speaker: Paul Slack, Vende Digital CEO
Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Register now to secure your spot and receive playbooks, benchmarks, and checklists to help improve B2B marketing results. Are you struggling with a stagnant pipeline?
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