More Than a Button: The Best CTAs for Paid Social Advertising (Based on $130M in Ad Spend)
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NOVEMBER 7, 2023
We’re talking about calls to action (CTAs) and how they make or break paid social campaigns. A quick definition for newer marketers in the room: A call to action (CTA) is a statement that prompts someone to do something. of company revenue in 2022 to 9.1% Source: 2023 B2B Paid Social Benchmark Report Why did it crash?
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