ANNUITAS

MARCH 21, 2023

Updated 21 MAR 2023 Adobe Updates Focus on Chat, Event Management and Advanced Analytics Adobe is holding its annual Summit event in Las Vegas this week. Dynamic Chat gets More AI and Improved Routing Chat is obviously a top trend among marketers , especially as ChatGPT continues to both excite and worry a lot of marketing professionals.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Martech

NOVEMBER 14, 2023

At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race. Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. AI, in its many forms, has been around longer than that and has been misleadingly marketed for even longer.

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Planning Marketing AI Enterprise Management Work Management 129

Top Rank Marketing

OCTOBER 16, 2023

Google has once again unleashed a wave of changes with its October 2023 Core Algorithm Update. Rollout Duration: The October 2023 Core Algorithm Update is expected to unfurl over up to two weeks. Spam Update: Running in parallel is Google’s October 2023 Spam Update.

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CAN-SPAM Google Search Marketing High Quality Lead 128

Top Rank Marketing

SEPTEMBER 4, 2023

Complacency has never been an option in B2B marketing. The products we sell are highly complex, the clients we sell to are highly exacting, our buying cycle is (much) longer, there are fewer customers to go around, and our competition is fierce. But in 2023, that kind of innovation isn’t just necessary for standing apart.

Enterprise Management 86

Enterprise Management Work Management Marketing Management B2B Marketing 86

Sprout Social

JANUARY 23, 2023

When we countdown to midnight, break out our noisemakers and sing “Auld Lang Syne,” it symbolizes a new beginning. And as marketing leaders, it’s our job to decide where that beginning will take us—and how we’re going to get there. There’s so much outside of our control that will directly affect our outcomes and tactics.

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Planning Ad Building Marketing Budget Budget Programs 121

ANNUITAS

MAY 31, 2023

Some of us at ANNUITAS just returned from the Ignite USA conference in Chicago hosted by B2B Marketing. It was an interesting mix of marketers from both client side and agency side, making up a true picture of the go-to-market reality of today. We discussed our vision for transforming go-to-market via a Converged Growth lens.

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B2B Marketing Marketing Analytics Tools B2B DemandBase 130

Martech

JANUARY 27, 2023

We made it to 2023! Many marketers told me they were busier than ever. Look back and celebrate, then move on The first business for 2023 will be to step back, clear your head and take stock of all the great things you accomplished in 2022 despite the odds (i.e., And now it’s 2023. But does that make it right?

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Email Marketing Marketing Analytics Tools CAN-SPAM Budget Programs 139

Martech

DECEMBER 13, 2023

Well, friends, we have reached the end of 2023. For everybody else, you’re kicking back, polishing up your year-end reports and wondering what the big deal is. , I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. That was fantastic to hear.

Enterprise Management 120

Enterprise Management Work Management Marketing Management SMB 120

Conversica

DECEMBER 20, 2022

2023 Predictions. Here are a few thoughts I had about 2023 related to the economy, Conversation Automation, revenue teams, and more. Companies need to hunker down for the first half of 2023, but a rebound is coming in Q3. That’s the perspective I’ve used to develop our 2023 plan at Conversica. .

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

Zoominfo

MAY 31, 2023

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. You can start by taking a page out of our very own ZoomInfo GTM playbook. The good news?

Account Based Marketing 130

Account Based Marketing Ideal Customer Profiles Intent Marketing Analytics Tools 130

ClickDimensions

MARCH 21, 2023

Marketing Automation refers to the technology which helps marketers find, nurture, covert and engage with customers automated tasks and actions, including essential tools such as email marketing , campaign automation , lead scoring and more. And the benefits of Marketing Automation aren’t just felt by the marketing team.

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Marketing Automation Services Marketing Automation Automation Lead Ranking 98

Salesforce Marketing Cloud

MAY 5, 2023

We’re thrilled to officially announce the 2023 class of Marketing Champions. These people have achieved expert-level product knowledge and serve as active and involved leaders in our Trailblazer Community. What makes a Marketing Champion? All marketers are storytellers, artists, tinkerers, and scientists by nature.

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Launch Marketing

JULY 26, 2023

The B2B lead generation landscape is constantly evolving, and 2023 is no exception. Here are four key trends that B2B marketers need to be aware of if they want to stay ahead of the competition and generate more leads. Looking to elevate your organization’s lead generation through content marketing?

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Account Based Marketing 118

Martech

JULY 10, 2023

Rapidly disrupting our personal and professional environments like a runaway train, AI is poised to be more impactful than the internet. While such rapid change can cause us to fear the unknown, it can also fill us with wonder and awe as we imagine a future where many of our biggest challenges have been solved. has launched.

Marketing AI 134

Marketing AI Paid Search Agency Trends Copyright 134

Convince & Convert

NOVEMBER 16, 2023

In that time, I had never been to Content Marketing World. My Greatest Takeaways from Content Marketing World 2023 The Monday after returning home, my boss asked me a simple question: What were your biggest takeaways from the conference? It’s simply a greater point of discussion because of how much noise we have in our world.

Marketing AI 78

Marketing AI Content Marketing Peer-to-peer Content 78

Contently

DECEMBER 26, 2022

Content marketing ain’t easy… but isn’t that why it’s so valuable? Companies need content, and great content marketers know how to position it… at the right place, at the right time, and on the right channel. So what are the key metrics our content gurus need to pay attention to in the new year?

Lead Ranking 189

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 189

Stevens & Tate

JULY 3, 2023

Introducing our monthly newsletter, which is dedicated to bringing you the latest marketing trends and updates from around the world. Exclusively tailored for our valued subscribers, this newsletter serves as your go-to source for staying informed and up-to-date in the dynamic marketing landscape.

Trends 69

Trends Planning Paid Search Agency Youtube 69

ClickDimensions

DECEMBER 19, 2022

2023 Marketing trends: Which strategies will come out on top and which ones will be forgotten? 2022 was a pivotal year for marketeers as digital marketing trends took over and B2B brands began to fully embrace the digital-first approach. 2023 Marketing Trends: Which B2B trends are here to stay next year? .

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Trends Forecasting Buyer's Journey B2B Sales 98

SmartBug Media

MAY 9, 2023

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals.

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ClickDimensions

FEBRUARY 15, 2023

That is a lot of information to take in at once, however, what these stats show is that SMBs are the life force and foundation of the business world. These past few years have led to drastic ups and downs within the SMB world, so let us take a deep dive into some hardcore SMB stats, landscape predictions, and changes in 2023.

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SMB Marketing Automation Services Stats Loyalty 95

Salesforce Marketing Cloud

DECEMBER 19, 2023

In the enterprise world, generative AI has shaken up fields from marketing and sales to service and ecommerce. As 2023 winds down, we took a look back at all the stories we’ve published this year about generative AI. From AI terminology glossaries to prompt-building guides, here are the most-read generative AI posts of 2023.

Marketing AI 115

Marketing AI Generation Enterprise Management eCommerce 115

Salesforce Marketing Cloud

AUGUST 18, 2023

5 reasons Muleys should attend Dreamforce With less than a month until Dreamforce 2023, it’s officially the most wonderful time of the year! Join our keynote to learn how MuleSoft’s hyperautomation platform combines AI with best-in-class integration, automation, and API management to transform employee and customer experiences.

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Automation Peer-to-peer API Communities 98

Martech

FEBRUARY 3, 2023

You may fall on one side of this equation, the other or land somewhere in between, but there is no denying that events will continue to be an important avenue for marketing professionals. Most of the events that made the list before COVID are back in full swing as in-person events in 2023.

Marketing AI 88

Marketing AI Advertising Agencies Planning Broadcasting 88

Sharpspring

JANUARY 11, 2023

As a business community, we’ve faced several unprecedented years that shook how we did business and how we lived our lives. 2022 gave marketers a run for their money as consumers tightened their belts and re-evaluated their spending. Keep reading to dive into the content lessons marketers are taking into 2023.

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Planning Content Marketing Paid Search Agency Webinar Metrics 94

Salesforce Marketing Cloud

SEPTEMBER 29, 2023

AI for IT: 3 launches you can use Let’s take a look at how these new AI launches, all announced at Dreamforce 2023, are helping IT teams get more done – and how you can, too! In MuleSoft’s 2023 Connectivity Benchmark Report , enterprise IT leaders estimated spending an average of $4.7 That’s music to our ears.

Enterprise Management 126

Enterprise Management Work Management Marketing Management Digital Transformation 126

Martech

FEBRUARY 7, 2023

In the first few weeks of 2023 alone, at least 174 tech companies have cut close to 60,000 jobs, according to Fortune magazine. What does this mean for marketers? By knowing where you’re headed, you can use agile marketing to focus on the work that’s going to perform best. It’s time to be more strategic.

Paid Search Agency 104

Paid Search Agency Advertising Agencies Click Rate Lead Scoring 104

SmartBug Media

MAY 9, 2023

Welcome to our blog series, where we highlight the latest updates from Klaviyo! As an agency focusing on e-commerce marketing, we understand the importance of utilizing the latest technology to drive results for our clients.

Product 98

Product Advertising Agencies SMS Paid Search Agency 98

Meerkat Marketing

DECEMBER 31, 2023

As we bid farewell to another impactful year on LinkedIn, it’s time for our Meerkats to set our sights on what lies ahead. At Meerkat Marketing, we’ve meticulously analyzed trends from 20+ LinkedIn company page clients in 2023. The Resurgence of Thought Leadership on LinkedIn Thought leadership is back!

Linkedin 68

Linkedin Thought Leadership Work Management Marketing Management 68

Litmus

JANUARY 12, 2023

Combined with our own thoughts, here are email marketing design trends we expect to see in 2023 with examples. Should you leverage email marketing design trends? For example: are your email recipients more likely to resonate with an email template designed in 2010 or in 2023? Minimalism. Shape trends. Color trends.

Marketing AI 102

Marketing AI Design Email Marketing Trends 102

Strategic-IC

APRIL 23, 2023

24 Account-based Marketing statistics you need know in 2023. Post-pandemic market trends, political upheavals, economic crises and more, created a challenging landscape for many businesses. What started as a new concept back in 2003 is now one of the hottest topics in B2B Marketing. Top ABM trend predictions for 2023 1.

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Account Based Marketing ABM Statistics Marketing AI 62

Seismic

DECEMBER 6, 2023

I’m proud to share that Seismic has been named a winner of the 2023 Aragon Research Innovation Award for Sales Enablement. It’s our fourth time winning this award, which identifies Seismic’s continued innovation in the enablement technology category. Artificial intelligence and automation were key themes for our innovation all year.

Marketing AI 69

Marketing AI Research Vendors Tagging 69

Martech

FEBRUARY 3, 2023

You may fall on one side of this equation, the other or land somewhere in between, but there is no denying that events will continue to be an important avenue for marketing professionals. Most of the events that made the list before COVID are back in full swing as in-person events in 2023.

Marketing AI 80

Marketing AI Advertising Agencies Planning Broadcasting 80

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. This is where digital marketing comes into play. Top Digital Marketing Trends in 2023 1.

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Engagio

JANUARY 20, 2024

As we continue into the new year, we wanted to highlight some of the most engaging marketing discussions on the Sunny Side Up Podcast from 2023. Whether you’re a seasoned marketing leader or at the beginning of your career, there’s something for everyone in our roundup of the best marketing podcast episodes of 2023.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Salesforce Marketing Cloud

FEBRUARY 21, 2023

Salesforce MVP renewal process Meet our new 2023 Salesforce MVPs! Connect with Salesforce MVPs We’re thrilled to officially announce the new members of the 2023 class of Salesforce MVPs and congratulate the returning Salesforce MVPs. This year marks our 12th year recognizing Salesforce MVPs! Who are Salesforce MVPs?

Peer-to-peer 98

Peer-to-peer Class Communities Ideal Customer Profiles 98

Contently

MARCH 7, 2023

That’s the word from the senior content marketers who answered the Contently 2023 State of Content Marketing survey. The Great Resignation that began in 2021 continued through all of last year, and Quiet Quitting added more pressure, stretching content teams thin and leading many to seek more content marketers for hire.

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