Act-On

APRIL 26, 2024

2023 was a massive wake-up call for everybody,” says Wendy. “If In addition to dialing in on email deliverability best practices — like implementing authentication standards, optimizing for mobile, and promptly complying with unsubscribe requests — marketing leaders need to pay close attention to the reliability of common email metrics.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Litmus

FEBRUARY 8, 2024

Marketing budgets In January 2023, many experts shared dire warnings about the economy. One year later, despite multiple interest rate hikes, the U.S. The average email open rate is 46% to 50%. Click-through rates average 2.6% Building a high-quality subscriber list is key for deliverability.

Marketing Budget 83

Marketing Budget Marketing Strategy Marketing & Strategy Planning 83

Navigate the Channel

JULY 12, 2023

In 2023 so far, the number of emails sent and received is already at 347.3 Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Optinmonster

DECEMBER 28, 2023

Instead, you can measure your email marketing campaigns through other important metrics: Number of email subscribers Click-through rate (CTR) Deliverability rate Unsubscribe rate Bounce rate Open rate The number of email subscribers is unique to a brand or how effective their email optin campaigns are.

Social Media 109

Social Media Email Marketing Social Marketing Marketing Budget 109

Vision6

NOVEMBER 2, 2023

Industry Open Rate Click-through rates Banking & Finance 50.59% 6.89% Education & Training 37.73% 6.57% Government & Defence 45.31% 9.09% Healthcare & Medical 49.25% 6.18% These are the average industry benchmarks for open-rates and click-through rates across the April- September period of 2023.

Email Marketing 52

Email Marketing Best Practices Planning Click Rate 52

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track.

Open Rate 104

Open Rate Click Rate CAN-SPAM Advertising Benchmark 104

SmartBug Media

MARCH 31, 2023

E-commerce businesses begin their journey into the season by creating summer-themed collections, packaging, and deliverables, as well as strategies to deliver sales and new products via email and SMS strategies. Are there other emotions that might be better at encouraging your audience to open your emails?

SMS 98

SMS Bundling Best Practices CAN-SPAM 98

Litmus

OCTOBER 4, 2023

Our email reporting template has space to share critical email analytics like: Deliverability rate Open rate Click-through rate Email quality score Unsubscribe rate Bounce rate Be sure to add any company-specific email reporting benchmarks, too.

Template 100

Template Budget Programs Click Rate Lead Scoring 100

Salesforce Marketing Cloud

NOVEMBER 17, 2021

Even though Google has delayed its phaseout for Chrome until 2023, marketers are already responding. Boost open rates with these tips: Review deliverability best practices. What is your open rate? This is a big shift, because for years marketers have relied on these cookies to inform their marketing efforts.

Marketing AI 98

Marketing AI Planning Marketing Automation Services Marketing Management 98

Outbrain

DECEMBER 19, 2022

In this article, we’ll clue you in on 15 content promotion strategies to use in 2023 and reach a bigger audience with your content. 15 Content Promotion Strategies that Work in 2023. We’ve done the legwork to create this list of 15 content promotion tactics you can use in 2023. What is Content Promotion?

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

billion in 2023. Most deliverability problems are associated with email lists, but the right ESP can help you solve many of these problems by providing you with a well-monitored IP address list. No wonder, the number of global e-mail users is set to grow to 4.4 Are you investing in campaign performance reporting and analytics?

Budget Programs 130

Budget Programs Email Marketing Campaigns Marketing Budget 130

Martech Advisor

NOVEMBER 12, 2019

billion by 2023. The average email open rate across different industries is 17.92%. As your logo appears alongside your emails, it will be easier for your subscribers to locate your brand in the swarm of emails, hence boosting the open rate. Benefits of the BIMI Email Standard. The short answer is no.

Practices 83

Practices Domain Best Practices Deliverability 83

Zoominfo

JANUARY 31, 2023

OK, let’s check the status of the cold email campaign you sent yesterday: 50% open rate, two responses. I’ll also be launching a How To Use ZoomInfo course in Q1 2023! Instead, this is what the average sales rep’s day really looks like: You start the day by checking your email. Any responses from yesterday’s outreach?

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

Optinmonster

APRIL 5, 2023

But most importantly, we’ll also share 184 email subject line examples you can use to increase open rates. They are a summary of the email’s contents intended to entice the recipient to open it. Crafting subject lines that avoid these trigger words and phrases ensures deliverability. Ready to get started?

Open Rate 145

Open Rate Best Practices CAN-SPAM Urgency Marketing 145

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track.

Open Rate 52

Open Rate Click Rate CAN-SPAM Advertising Benchmark 52

Act-On

MAY 7, 2024

During the first year, 286 different accounts attended, and that attendance number jumped to 400 in 2023, which is a 140% increase. Customers who participated were more likely to stay with us – their retention rate went up by 25%. For example, if the topic is email deliverability , our experts provide a high-level overview.

Planning 188

Planning Webinar Metrics Landing Pages Ad Exchange 188

Optinmonster

FEBRUARY 16, 2023

To achieve this goal, you might track several metrics, such as open rate, click-through rate, conversion rate, and revenue generated from the email campaign. Email Open Rate Open rate is how many people actually open the email that you send to them.

Email Marketing 85

Email Marketing Clickthrough Click Rate Open Rate 85

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

billion in 2023. Most deliverability problems are associated with email lists, but the right ESP can help you solve many of these problems by providing you with a well-monitored IP address list. No wonder, the number of global e-mail users is set to grow to 4.4 Are you investing in campaign performance reporting and analytics?

Budget Programs 48

Budget Programs Email Marketing Campaigns Marketing Budget 48

Marketing Insider Group

FEBRUARY 5, 2024

Wyzowl) In 2023, online videos accounted for 82.5% AWeber) Including the word “video” in email subject lines increases open rates by 19% and click-through rates by 65%. AWeber) Including videos in emails can increase click rates by up to 300%. Hive) The average click-to-open rate for all industries is 14.1%.

Paid Content 217

Paid Content Stats Marketing Budget Webinar Metrics 217

Scoop.it

FEBRUARY 28, 2023

If you are wondering about the trends that will pick up pace in 2023 , you are at the right place. Read on… Brands will be more open to adopting BIMI Brand Indicators for Message Identification (BIMI) is a new standard that allows companies to display their logo in the subscriber’s inboxes. One such channel will be social media.

Email Marketing 95

Email Marketing Trends Lead Ranking Planning 95

Litmus

JUNE 12, 2023

Email deliverability is the final push to ensure your hard work doesn’t end up in spam, and it’s a complex dance. This guide explores what email deliverability is, and how to improve it, in order to make every send count. This guide explores what email deliverability is, and how to improve it, in order to make every send count.

Deliverability 68

Deliverability CAN-SPAM Opt-out Opt-in 68

SendX

MAY 17, 2021

billion by 2023. A low delivery rate (or high bounce rate) means that many of your emails are not delivered to inboxes. Your open rate. Average open rate for the wellness/fitness industry is 25.34%. Your click-through rate. This little tweak could increase your open rate.

Email Marketing 39

Email Marketing Work Management Marketing Management Paid Search Agency 39

LeadSquared

OCTOBER 19, 2020

billion daily email users by 2023. The matter of fact is – marketing automation can speed up your time-to-market, and at the same time, improve the quality of deliverables. According to Statista Email Statistics 2020, there will be nearly 4.3 And on top of that, you can prioritize follow up with your leads.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Single Grain

DECEMBER 27, 2022

But is it worth it in 2023? The platform offers excellent deliverability with a variety of features, including: automation capabilities. 11 Email Marketing Trends You Can’t Ignore in 2023. * More email marketing tool reviews: * AWeber Review: Is It Worth It in 2023? The post ConvertKit Review: Is It Worth It in 2023?

Enterprise Management 52

Enterprise Management Marketing Automation Services Work Management Marketing Management 52

SendX

JUNE 24, 2020

billion by 2023. [6]. Open rates for transactional emails are 4-8x higher than traditional emails. [40]. Emails with personalized messages have an average open rate of 17.6%. [41]. Cart abandonment recovery emails have a high opening rate of 40%. [42]. There were an estimated 3.9

Statistics 248

Statistics Email Marketing Open Rate Marketing Automation Services 248

SendX

JUNE 24, 2020

billion by 2023. [6]. Open rates for transactional emails are 4-8x higher than traditional emails. [40]. Emails with personalized messages have an average open rate of 17.6%. [41]. Cart abandonment recovery emails have a high opening rate of 40%. [42]. There were an estimated 3.9

Statistics 195

Statistics Email Marketing Open Rate Marketing Automation Services 195

Litmus

JANUARY 24, 2022

April Mullen (Director of Brand & Content at SparkPost ) and John Stephenson (Vice President Deliverability Services at Epsilon ) joined us for a panel discussion about the current state of MPP, hosted by Cynthia Price (VP of Marketing at Litmus). Originally they made this proclamation, “Hey, we’re blocking opens.”

Privacy Protection 99

Privacy Protection Privacy Webinar Metrics Deliverability 99

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. There are absolutely better barometers, and even absent Apple making this change, I would still say open rates should not be your rudder,” Hopkinson says.

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Salesforce Marketing Cloud

JULY 31, 2023

No matter the occasion, you want to have a strong email deliverability strategy to make sure your messages reach inboxes. Understanding the basics of email deliverability Many people think email deliverability is simply the ability to reach your customer’s inbox. 27, by the way). But there’s more to it than that.

Deliverability 98

Deliverability CAN-SPAM Tips Domain 98

Huptech Web

OCTOBER 20, 2023

billion as of 2023. The usage of ‘Buy Now, Pay Later’ increased by 78% in 2022 compared to the past year, and its use is expected to increase further during the sales in 2023. Clean-Up Inactives: Remove unengaged subscribers for better deliverability. Catchy Subject Lines: Engaging and relevant subject lines boost open rates.

Paid Content 52

Paid Content Marketing & Strategy Landing Pages Mobile Advertising 52

Optinmonster

FEBRUARY 23, 2024

Resource : 5 Best WordPress Newsletter Plugins in 2023 for More Engagement Tips for Designing a Newsletter Want to learn how to create a newsletter with a design that will impress your subscribers? Related Content: Email Subject Line Statistics To Help You Maximize Your Open Rates 2. So, let’s jump in!

Newsletter 79

Newsletter Design Conversion Tips 79

Litmus

DECEMBER 15, 2023

We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Check out The 2023 State of Email Design Report to learn how best email marketers are creating email.

Email Marketing 91

Email Marketing Marketing Strategy Marketing & Strategy Planning 91

Litmus

DECEMBER 13, 2021

2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. Track engagement with metrics other than open rates. Steer away from dependence on opens and geolocation. As more people adopt Apple’s MPP , open rates will appear inflated.

Privacy 104

Privacy Opt-out Contingency Planning Opt-in 104

Optinmonster

AUGUST 20, 2023

Efficient email plugins can help you improve email deliverability, grow your email list , and do a lot more. And because WP Mail SMTP adds authentication to the emails, the deliverability of your site’s outgoing emails is greatly improved. Are you looking for the best WordPress email plugin? Paid plans start at $15/month.

CMS Development 52

CMS Development Best Practices Eye-Tracking Work Management 52

Litmus

APRIL 21, 2023

Product Carousel You shouldn’t rely on open rates to track email performance , and Gmail’s product carousel doubles your chances to increase clicks. Last updated April 21, 2023. Promotions Tab features and how to use them The Gmail promotions tab is constantly evolving. Here’s how to use the current promo tab features.

Promotion 105

Promotion CAN-SPAM Deliverability Eye-Tracking 105

CoSchedule

JANUARY 12, 2023

Doing this connects you with those who’ll get the most value from your newsletter, improves your open rates, and drives you closer to your marketing goals. Check your: Open rates. Click rates. If open rates are low, it likely means you can improve your subject lines. Establish The Goal.

Newsletter 84

Newsletter Click Rate Open Rate Privacy Policies 84

Litmus

OCTOBER 11, 2023

Improved deliverability Engagement metrics like click-through and unsubscribe rates impact your deliverability , and an easy-to-use mobile email contributes to the subscriber experience. Increased click-through rates Engagement metrics like click-through rates are arguably more important than open rates.

Design 115

Design SEM Class Mobile Marketing 115