Litmus

OCTOBER 4, 2023

It’s common to use an email report at the end of your fiscal or calendar year to give a status report to stakeholders and leadership. Of course, you can also create a report after a big email campaign, before a budgeting or investment pitch, or when you aren’t sure why you aren’t hitting your email marketing goals.

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SmartBug Media

MARCH 31, 2023

E-commerce businesses begin their journey into the season by creating summer-themed collections, packaging, and deliverables, as well as strategies to deliver sales and new products via email and SMS strategies. Let’s explore the top qualities of successful subject lines and a few examples you can use for your summer email campaigns.

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Adobe Experience Cloud Blog

NOVEMBER 6, 2019

From plain-text messages to highly targeted and automated emails, they have now mastered features like HTML and CSS coded design, interactivity, videos, and even live feeds. billion in 2023. Moreover, according to Adestra, 68% of teens and 73% of millennials consider email as the preferred communication medium.

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Budget Programs Email Marketing Campaigns Marketing Budget 130

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? What is the Average Email Open Rate?

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Zoominfo

JANUARY 31, 2023

Instead, this is what the average sales rep’s day really looks like: You start the day by checking your email. OK, let’s check the status of the cold email campaign you sent yesterday: 50% open rate, two responses. One asking to stop sending emails. Any responses from yesterday’s outreach?

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Optinmonster

APRIL 5, 2023

This blog will discuss email subject lines, their importance, best practices, and what to avoid while creating one. But most importantly, we’ll also share 184 email subject line examples you can use to increase open rates. Table of Contents What Is an Email Subject Line? What Is an Email Subject Line?

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Adobe Experience Cloud Blog

NOVEMBER 6, 2019

From plain-text messages to highly targeted and automated emails, they have now mastered features like HTML and CSS coded design, interactivity, videos, and even live feeds. billion in 2023. Moreover, according to Adestra, 68% of teens and 73% of millennials consider email as the preferred communication medium.

Budget Programs 48

Budget Programs Email Marketing Campaigns Marketing Budget 48

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? What is the Average Email Open Rate?

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Open Rate Click Rate CAN-SPAM Advertising Benchmark 52

Optinmonster

FEBRUARY 16, 2023

For example, a KPI for your email marketing might be to increase sales revenue. To achieve this goal, you might track several metrics, such as open rate, click-through rate, conversion rate, and revenue generated from the email campaign. Open rate is typically tracked using a tiny image.

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Scoop.it

FEBRUARY 28, 2023

Interactivity, hyper-personalization, and increased focus on customer data security hit the right chord with the email subscribers in the last year. In the coming years, we will witness some new trends entering the world of email marketing. Moreover, it enhances email deliverability and sender reputation.

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Marketing Insider Group

FEBRUARY 5, 2024

Wyzowl) In 2023, online videos accounted for 82.5% Ruler Analytics) Paid search has an average conversion rate of 3.2%. Ruler Analytics) Referral traffic converts at an average rate of 2.9%. Ruler Analytics) Organic search has an average conversion rate of 2.7%. Statista) The average email subject line contains 43.85

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Litmus

JUNE 12, 2023

Every email is an opportunity to connect with your audience and positively impact your company—but only if it makes it to their inbox. Email deliverability is the final push to ensure your hard work doesn’t end up in spam, and it’s a complex dance. What is email deliverability?

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SendX

JUNE 24, 2020

Over 290 billion emails are sent and received each day, globally, per 2019 estimates. [5]. billion email users in the world in 2019 and this number is forecast to grow to 4.3 billion by 2023. [6]. 39% of consumers checked their email account where they received marketing/advertising emails. [7]. 40]. [40].

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Statistics Email Marketing Open Rate Marketing Automation Services 248

SendX

JUNE 24, 2020

Over 290 billion emails are sent and received each day, globally, per 2019 estimates. [5]. billion email users in the world in 2019 and this number is forecast to grow to 4.3 billion by 2023. [6]. 39% of consumers checked their email account where they received marketing/advertising emails. [7]. 40]. [40].

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Statistics Email Marketing Open Rate Marketing Automation Services 195

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. There are absolutely better barometers, and even absent Apple making this change, I would still say open rates should not be your rudder,” Hopkinson says.

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Litmus

DECEMBER 15, 2023

We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Here’s what to include: Email marketing goals. What do you want your emails to do?

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Optinmonster

FEBRUARY 23, 2024

Is your email newsletter design helping or hurting your business? The design of your email campaigns communicates the tone of your brand, and it can determine whether your subscribers convert into customers. In this article, we share our best tips to show you how to design an email newsletter. So, let’s jump in!

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Optinmonster

AUGUST 20, 2023

Are you looking for the best WordPress email plugin? Efficient email plugins can help you improve email deliverability, grow your email list , and do a lot more. However, finding the right tools to streamline your email marketing efforts can be a challenging task. The Pro version starts at $79/year.

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Salesforce Marketing Cloud

JULY 31, 2023

Many companies consider the period from October to December as their peak season for email campaigns , trying to reach as many customers as possible leading up to the holidays. No matter the occasion, you want to have a strong email deliverability strategy to make sure your messages reach inboxes. 27, by the way).

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Huptech Web

OCTOBER 20, 2023

billion as of 2023. The usage of ‘Buy Now, Pay Later’ increased by 78% in 2022 compared to the past year, and its use is expected to increase further during the sales in 2023. Clean-Up Inactives: Remove unengaged subscribers for better deliverability. Mobile Optimization: Ensure emails and pages are mobile-friendly.

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Optinmonster

FEBRUARY 23, 2024

Unsubscribes are a fact of life for email marketers. On the one hand, they give your email list a bit of self-cleaning, which is important for your deliverability, your open rates, and the overall strength of your list. Usually, the recipients opt out by clicking an unsubscribe link within the email campaign.

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Litmus

APRIL 21, 2023

Download the free guide Technical requirements for designing emails to fit the tab format Gmail automatically pulls information from your emails to build your promotions tab preview. Product Carousel You shouldn’t rely on open rates to track email performance , and Gmail’s product carousel doubles your chances to increase clicks.

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Optinmonster

APRIL 9, 2024

Email marketing also offers the highest return on investment (ROI) compared to all other marketing channels. To be specific, email marketing can make you $42 for every $1 you invest in an email campaign. It’ll be foolhardy to not have an email marketing strategy as part of your larger marketing strategy.

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Optinmonster

JANUARY 4, 2024

billion in early 2023 after it violated the GDPR rule against processing people’s personal data from the EU to the USA. Canada has Canadian Anti-Spam Legislation (CASL) that has similar prohibitions to encourage permission-based email marketing. Pro-tip: Do you want to learn how to improve your email’s reach?

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Optinmonster

NOVEMBER 22, 2023

Even the most talented writers can struggle to perfect their email marketing copy. If you want to send effective email campaigns, you need to learn how to write copy that sells. These tips will help you get more email opens, improve subscriber engagement, and make more sales. What Is Email Copywriting?

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Outgrow

DECEMBER 30, 2020

In 2021, marketers will send more dark mode compatible emails so that there are no deliverability issues. In case your emails are not compatible with dark mode, it might trigger the spam filters because of the broken layout. This, in turn, can hamper your deliverability. Wondering how?

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Optinmonster

NOVEMBER 16, 2023

Do you want to learn how to increase your email open rate? Your email marketing campaigns can only be effective if they’re getting opened in the first place. Thankfully, there are concrete strategies available that are proven to improve open rates. Let’s get started.

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Inbox Insight

MARCH 10, 2023

If you’re responsible for the email marketing in your organization, you’ll already know that optimizing your activity is one of the most important aspects of successful email marketing strategy. Your email send time is now crucial to ensure your messages aren’t ignored or missed by your audience. Education 4.4%

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