Unbounce

JUNE 24, 2020

How often do you reflect on the ways technology changes your life as a marketer? We do our marketing… on the internet.”) No incoming martech makes a better case for this sort of incremental innovation than artificial intelligence. But, one day soon, you’ll marvel at all the things AI sneakily helped pull off your plate.

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Marketing AI Enterprise Management Work Management Landing Pages 145

Marketing Insider Group

JANUARY 16, 2023

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. What Are 2023’s Biggest Marketing Challenges?

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Top Rank Marketing

SEPTEMBER 15, 2023

MarketingCharts New Report Finds That Investment in Influencer Marketing Is Rising Faster Than Traditional Ads Influencer marketing spending is expected to grow by 14 percent during 2023, while social media advertising spending will see a 4.1 percent pointing to increasing attendance, 15.8 is expected to expand some 3.5

Marketing AI 110

Marketing AI B2B Marketing B2B Marketing Management 110

ClearVoice

MAY 22, 2023

With the rise in AI programs, voice search, and an ever-evolving SERP, it’s hard to know what the future of SEO looks like. We’ve gathered a few theories about future SEO trends to keep your content marketing efforts moving in 2023 and beyond. Think of AI as an on-demand brainstorming partner. Of course not.

Marketing AI 98

Marketing AI Search Marketing SEO Trends 98

Martech

JUNE 22, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Meltwater has added AI Assistants to its suite of products. And businesses are eager to get them.

API 93

API Gartner Paid Search Agency PR 93

Navigate the Channel

JANUARY 25, 2024

In the zip-paced world of marketing, one of the most transformative advancements of late has been the integration of artificial intelligence (AI) to enhance personalization strategies. At its core, AI-powered personalization aims to create a one-to-one marketing experience, making customers feel understood and valued.

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Marketing AI Personalization Ethics Privacy 65

Scoop.it

FEBRUARY 9, 2023

Artificial intelligence is making waves and revolutionizing entire industries and sectors nowadays, and startups and established leaders in the field are continuously bringing new AI-driven solutions to the market. What is artificial intelligence in content marketing?

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SocialPilot

FEBRUARY 26, 2024

“Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” – Fei-Fei Li , Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence. Instead, it highlights the collaborative potential of humans and AI.

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Porch Group Media

OCTOBER 24, 2022

“Your current marketing strategy may not be relevant tomorrow.” Marketing trends change, new ones are developed, and marketing technology comes and goes. Take a look at some of these top email marketing statistics: Email marketing revenue is estimated to reach almost 11 billion by the end of 2023.

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Marketing AI Email Marketing Trends Paid Search Agency 81

Outgrow

FEBRUARY 28, 2024

AI Statistics 2024: Your Cheat Sheet to Understanding the Future Have you ever heard the phrase, “The only constant is change”? Well, if we are talking about AI statistics, this is as true as it gets! As we step into 2024, the world of AI is evolving at a pace that challenges our imagination.

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Statistics Outgrow Resource Management Work Management 52

Aberdeen

MARCH 28, 2023

Artificial intelligence (AI) has been a buzzworthy topic for years — even decades — but the recent release of generative AI tools such as ChatGPT and Dall-E 2 has captured the public’s imagination. But on the other hand, advanced AI could put jobs at risk. But with new opportunities come new challenges too.

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Marketing AI Generation Case Studies User-Generated Content 98

Anyword

DECEMBER 8, 2022

Over the past week, our timelines and news feeds have been inundated with chatter about artificial intelligence research group OpenAI’s release of ChatGPT. ChatGPT is a chatbot where users ask questions and receive replies and answers from the AI. This has long been a concern since AI technology became more mainstream.

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Marketing AI Copywriting Work Management Marketing Management 98

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

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Top of Funnel Marketing AI Trends Enterprise Management 115

The Lead Agency

JUNE 13, 2024

Anyone remotely close to marketing has no doubt heard—or been part of—conversations debating the future of search. When ChatGPT and other LLMs began to rise in 2023, the threat was that queries usually entered into search engines would be diverted away to be answered by AI. Rather than compete, AI and search married up.

SEO 62

SEO Paid Search Agency B2B Classified Ads 62

Martech

MAY 25, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Email reply and meeting summary generators in Pega Sales Automation.

Digital Asset Management 67

Digital Asset Management Marketing Management Mobile Advertising Budget Programs 67

Outgrow

FEBRUARY 25, 2024

Well, if we are talking about AI, this is as true as it gets! As we step into 2024, the world of AI is evolving at a pace that challenges our imagination. This blog is your gateway to unraveling the latest benchmarks and groundbreaking statistics that define the current state of artificial intelligence.

Statistics 52

Statistics Outgrow Resource Management Stats 52

Marketing Insider Group

JANUARY 8, 2024

Let’s face it, relying solely on AI to produce great content for humans is a bit like expecting a robot to write a bestselling novel – it may be possible eventually, but we’re definitely not there yet. Blend AI efficiency with human insight, ensuring SEO-optimized, creative, and original content.

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Marketing AI Ethics Content User-Generated Content 238

Hubspot

JULY 7, 2023

As technology advances and becomes more accessible, businesses are leveraging artificial intelligence (AI) to improve their sales processes. AI has the potential to revolutionize the way sales teams operate, giving them valuable insights and predictive analytics to drive more revenue. Are sales teams investing in AI?

Marketing AI 82

Marketing AI Lead Ranking Hubspot User-Generated Content 82

Marketing Insider Group

NOVEMBER 20, 2023

At Marketing Insider Group, we believe in the power of quality. Just as a gourmet dish relies on the finest ingredients, the outcomes of a generative AI model hinge on the quality of its inputs. The Evolution of SEO At Marketing Insider Group (MIG), we’ve witnessed the fascinating journey of SEO. The result?

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Marketing AI Lead Ranking User-Generated Content SEO 233

Bluetext

JANUARY 8, 2024

2023, wow, what a year! From Hollywood strikes to a new king of England, 2023 brought a treasure trove of pop culture moments and social movements that captured the world’s attention. Unless you’ve lived under a rock for the past year, you’ve probably used or at least heard of generative AI tools.

Marketing AI 26

Marketing AI Advertising Agencies Paid Search Agency Content Marketing 26

Salesforce Marketing Cloud

FEBRUARY 21, 2023

The emergence of generative artificial intelligence (AI) isn’t just a boon for big companies. In the very near future, I imagine a world in which SMBs use generative AI through Sales Cloud to streamline the sales process and close more deals faster and with fewer resources.

Small Business Marketing 98

Small Business Marketing Generation SMB Lead Ranking 98

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

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Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 116

Top Rank Marketing

JANUARY 24, 2024

Artificial intelligence. For business leaders and marketers, attempting to keep pace in this environment is challenging, but highly rewarding. While the emergence of AI and evolving user habits are certainly reshaping the future of search, organic SEO remains a fixture for digital growth, now and going forward.

Marketing AI 109

Marketing AI SEO Ad Building Marketing & Strategy 109

Martech

SEPTEMBER 18, 2023

HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. Save time and prevent errors with AI HubSpot released many AI capabilities in 2023. The releases for August include generative AI additions but also AI-powered data tools.

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Top of Funnel Forecasting SMS Work Management 122

Unbounce

JUNE 15, 2023

Artificial intelligence (AI) has revolutionized the way we live. From virtual assistants to self-driving cars, AI-powered technology is transforming us into a more efficient species by automating mundane tasks, providing personalized recommendations, and helping us make informed decisions. AI is coming to search.

Marketing AI 98

Marketing AI Paid Content Traffic Organization 98

Litmus

MAY 16, 2023

Artificial intelligence (AI) is becoming increasingly prevalent. From customer service chatbots to academic research and even fake Drake songs , AI is everywhere. So, what’s the “right” way to use AI in email marketing ? So, what’s the “right” way to use AI in email marketing ?

Marketing AI 78

Marketing AI Email Marketing Practices Paid Search Agency 78

Top Rank Marketing

SEPTEMBER 1, 2023

percent during 2023, reaching $963.5 ANA Anthropic To Launch Paid Plans For Access To Claude Anthopic’s AI chatbot Claude has placed increased usage limits on free accounts, while also starting to offer new paid monthly account plans with subscriptions that begin at $50, Anthropic recently announced. billion, with an addition 8.2

Paid Content 115

Paid Content B2B Marketing B2B Planning 115

Stevens & Tate

JULY 31, 2023

Hello and welcome to our August 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. This month, we dive into the revival of an infamous fast food mascot and explore current trends to watch out for in the summer of 2023. Netflix’s ad-free $9.99/month

Trends 84

Trends Paid Search Agency Planning Advertising Agencies 84

Martech

OCTOBER 19, 2023

HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. AI updates for building websites, blog posts, descriptions Overcome the many hurdles of building a website using the AI-powered website generator (beta), which creates one-page websites using the Growth website theme.

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SMS Bundling Terms and Conditions Opt-out 109

Contently

JANUARY 24, 2023

Mounting economic pressures from inflation further challenge marketers to demonstrate value to keep customers loyal. An omnichannel journey might look like this: Websit e : Consumers start their search by exploring product descriptions and reading user reviews online. They need to hear it from other users, as well as from influencers.

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Marketing AI Trends Planning Advertising Agencies 195

illumin

MARCH 19, 2024

Marketers relying on AI-generated content for their social media could find themselves in hot water in 2024. Meta’s top policy executive announced on February 5, 2024 , that it will require all users to label AI-generated audio and visual content on its platforms.

Generation 95

Generation Classified Ads User-Generated Content Content 95

Top Rank Marketing

SEPTEMBER 4, 2023

Complacency has never been an option in B2B marketing. Getting ahead in B2B marketing has always been about innovating faster at scale than everyone else. But in 2023, that kind of innovation isn’t just necessary for standing apart. 2023 has created something of a perfect storm for B2B marketing.

Enterprise Management 85

Enterprise Management Work Management Marketing Management B2B Marketing 85

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. With the onset of the new year, marketers are urged to assess the current state of their strategies. Businesses are leveraging AI to streamline operations, analyze data, and automate processes. of overall company revenue. [1]

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Martech

MAY 26, 2023

Whether you’re for it or against it, AI is everywhere nowadays. Artificial intelligence has become integral to our daily lives — from chatbots and voice assistants to recommendation algorithms and personalized ads. Why is AI okay sometimes but not others? AI algorithms can provide just that!

Marketing AI 88

Marketing AI Work Management B2B Marketing Management 88

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 102

Newsletter B2B Marketing Linkedin Studies 102

SmartBug Media

JANUARY 5, 2024

We can’t deny the role artificial intelligence (AI) plays, especially across marketing, sales and business operations. From strategic analysis to targeting and beyond, the buzz around AI is real—but will marketing be replaced by AI? So instead of, “Will marketing be replaced by AI?”

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