Webbiquity

AUGUST 3, 2021

Those are just a few of the findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. A recent post here detailed 12 Fascinating Facts About Global Internet Use in 2021 , compiled from that report. Social Media Facts and Stats. 70% globally (82% in the U.S.)

Social Media 170

Social Media Spyware Wikipedia Correlation 170

KoMarketing Associates

JANUARY 20, 2022

Marketers continue to see the potential of social media, but new research indicates that they are still facing many challenges when it comes to fully leveraging it. This year, most marketers (53%) want to try to increase brand awareness with social media marketing. B2B Marketers and Social Media Marketing Success.

Social Media 243

Social Media Creativity Social Marketing Media 243

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

Social Media 143

Social Media Media Burn Rate Tagging 143

KoMarketing Associates

SEPTEMBER 8, 2021

Ascend2 recently published “The Outlook on Performance Marketing” report, and statistics showed that most marketers (33%) intend on allocating the majority of their budget toward social in the year ahead. Marketers’ Growing Use of Social Media. As it turns out, marketers have several tactics for social media marketing as well.

Allocation 197

Allocation Social Media Social Marketing Media 197

KoMarketing Associates

JUNE 8, 2021

As more marketers turn to social media marketing to achieve their primary objectives, new research suggests that they are seeing more benefits than ever before. Additional statistics suggest that the longer marketers stick with social media, the more likely they are to see a return-on-investment.

Social Media 162

Social Media Marketing Report Advertising Channels Social Marketing 162

KoMarketing Associates

SEPTEMBER 9, 2021

Social media has become an intricate part of marketers’ overall strategies. Shaped By recently published its “Perspective 2021” report, and statistics showed that over the last 12 months, enterprise marketers have had the most demand generation success with social media (46%) above all other channels. In the U.S.,

Social Media 207

Social Media Demand Social Marketing Media 207

KoMarketing Associates

FEBRUARY 11, 2021

Although social media marketing is still challenging for some marketers, new research suggests that it continues to help businesses grow brand awareness. Only 40% of respondents said that driving sales was the primary purpose of their social media marketing strategy. The Importance of Social Media Marketing.

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

Bannerflow

DECEMBER 7, 2020

While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. However, there have been some hard-to-ignore, enduring upward shifts that may have changed online habits heading into 2021. This represents a 10 per cent growth from the previous year.

Social Media 98

Social Media Advertisements Advertising Trends 98

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

Social Media 140

Social Media Media Privacy Transparency 140

Benchmark Email

MAY 25, 2021

Many marketers out there compile social media tips that aren’t actionable and don’t help companies build a brand with staying power. When it comes to effectively using social media to grow… The post How to use Social Media to Grow your Business in 2021 appeared first on Benchmark Email.

Social Media 137

Social Media Media Business Advertising Benchmark 137

KoMarketing Associates

AUGUST 11, 2021

As marketers leverage social media channels to resonate with their target audiences, new research indicates that Instagram, in particular, will continue to lead their efforts. The majority of respondents (78%) said that Facebook is still their most effective social media channel in terms of achieving business goals.

Social Media 296

Social Media Youtube Statistics Marketing Report 296

Sprout Social

FEBRUARY 1, 2021

In a socially distanced year, businesses witnessed firsthand what a crucial role social media plays in connecting brands with their customers. For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built. You’ll embrace a more strategic role.

Social Media 137

Social Media Social Marketing Media Work Management 137

KoMarketing Associates

JUNE 15, 2021

As B2B marketers look toward social media to reach their primary objectives, new research suggests that Instagram and YouTube are growing in popularity among the list of top channels. Facebook’s Dominance Among Social Media Marketers. posts per week on Facebook. posts per week on Facebook. posts) and Twitter (4.4

Social Media 177

Social Media Marketing Report Social Marketing B2B Marketing 177

Webbiquity

JUNE 1, 2021

Seven Essential Digital Marketing Tips for Your Business in 2021. Here are the top seven digital marketing tips for business success in 2021 (and beyond). Here’s what you need to do in 2021. There is a big reason why email marketing still is one of the highest performing strategies in 2021. That’s a 44x ROI.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Marketing Insider Group

APRIL 22, 2021

Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. In this post, we’re listing the 50 best startup tools and resources you should consider using in 2021. Use these startup tools to connect with your customers in 2021.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

ClearVoice

JUNE 17, 2021

Social media platforms continue to evolve and grow, and so do their respective user bases. Ultimately, your ROI for social media marketing depends on how hard you have to work for that engagement. So what is the state of social media for 2021? The state of social media in 2021: demographics.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Vidyard

JULY 12, 2021

These 25 social media marketing facts will help you figure out where video is today and where it’s headed on social media channels across the globe. 25 Facts & Stats on Using Video in Social Media Marketing New and older generations are embracing social media video at an exponential rate.

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Sprout Social

DECEMBER 7, 2021

If there’s anything 2021 proved, it’s that a lot can happen in 12 months. Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions.

Social Media 145

Social Media Social Marketing Media Paid Search Agency 145

Webbiquity

JULY 13, 2021

billion) are active social media users. Those are just a few of the findings from the just-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. While the world’s population grew just 1% in 2020, the number of social media users increased 13.2%. And 54% (4.2

Internet Marketing 314

Internet Marketing Mobile Marketing Social Media Google 314

Spiralytics

NOVEMBER 7, 2022

Social media is increasingly becoming a necessity in everyday life. Even the government is using social media for various reasons. Some key uses of social media in government include crisis communication and management, information drive, and public education campaign, among others.

Social Media 118

Social Media Tips Media Privacy 118

Martech

APRIL 15, 2022

The quality of the content you publish on social media channels matters, but so does when you post it. Read next: 3 social media trends impacting marketing in 2022. Prime time on Instagram expanded in 2021, with good opportunities in the early evening as well as the top-ranked mid-morning hours.

Social Media 141

Social Media Media Best Practices Work Management 141

Sprout Social

OCTOBER 11, 2021

Look, it isn’t essential to be funny on social media—but my goodness, it helps. Humour is a hugely powerful currency on social, but beyond likes and engagement, how does cracking a joke on social media actually impact your bottom line? TheJennyLi) August 30, 2021. They will appreciate it ??.

Social Media 142

Social Media Media Top of Funnel Business 142

Zoominfo

FEBRUARY 22, 2021

Social media has become a bullhorn for top sales influencers, and these easy-to-use (not to mention, free) platforms are something you should absolutely be active on in order to stay current in your sales strategy and become a sales influencer yourself. — Morgan J Ingram (@morganjingram) February 18, 2021. Jill Rowley.

Social Media 205

Social Media Cold Calling B2B Thought Leadership Media 205

Search Engine Journal

JUNE 22, 2021

What are the most popular social media platforms in 2021? The post The Top 10 Social Media Sites & Platforms 2021 appeared first on Search Engine Journal. See what digital marketers need to know about Facebook, Twitter, LinkedIn, and more.

Social Media 96

Social Media Media Linkedin Twitter 96

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. In this article we’ll walkthrough: Content themes that have potential for 2021. Using social data to prepare your pitch.

Social Media 126

Social Media Social Marketing Campaigns Planning 126

Stevens & Tate

MARCH 22, 2021

Social media usage has increased exponentially over the years, to the point where there were over 3.6 billion people using social media in 2020. Social media has become a part of everyday life for most people, especially during the pandemic. Use your social media presence to build relationships, not sales.

Social Media 93

Social Media Media Video Marketing Youtube 93

Sprout Social

AUGUST 26, 2021

To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy. What is social media market research? Social media market research is also: Affordable. 7 market research insights you can get from social media.

Social Media 144

Social Media Research Social Marketing Media 144

Sprout Social

FEBRUARY 2, 2023

In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Why social media consistency matters for brands Consistency on social media isn’t just nice to have: it’s a non-negotiable for long-term success.

Social Media 110

Social Media Media Business Viral Marketing 110

Sprout Social

FEBRUARY 8, 2021

Social media reports can help you synthesize your data succinctly and package it in an easily digestible format to share with a variety of stakeholders across your organization. This social media report provides comprehensive performance metrics broken down by network and tracks progress across weeks, months and years.

Social Media 131

Social Media Media Paid Social Agency Ideal Customer Profiles 131

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

Social Media 101

Social Media Features Media Curation 101

Sprout Social

JULY 22, 2021

Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Success on social media starts with defining your target audience.

Social Media 140

Social Media Generation Media Lead Ranking 140

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Sprout Social

SEPTEMBER 20, 2021

I’ve been seeing a lot written lately about growth hacks and people offering tips and tricks to quickly grow social media audiences. Growing an online community through social media is not a sprint, it’s a marathon. This involves taking the time to do discovery work before you start a new social media account.

Social Media 129

Social Media Media Marketing & Strategy Communities 129

Sprout Social

JANUARY 3, 2022

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. And their social media game is tight.

Buyer Personas 141

Buyer Personas Social Media Media Ideal Customer Profiles 141

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. What is social media moderation? Enter social media moderation.

Social Media 115

Social Media Media SWOT Guidelines 115

Martech

MAY 6, 2022

There are many emerging social media platforms that marketers would be wise to take note of. In July 2021, TikTok challenged its community to think about the most memorable advertisements in recent history and create their versions of the ads for its Re: Make campaign. TikTok’s Re: Make campaign.

Social Media 109

Social Media Paid Search Agency Social Marketing Effectiveness 109