Hinge Marketing

FEBRUARY 19, 2021

The Hinge Research Institute’s newly published 2021 High Growth Study: Technology and Software Edition looks at and helps both types of firms. About the Study. The firm size of Technology and Software (T&S) firms that participated in the study are broken out by 2020 revenue as shown in Figure 1. See Figure 3.)

Marketing Budget 113

Marketing Budget Budget Programs Software Research 113

Hinge Marketing

FEBRUARY 23, 2022

Last year in 2021, when the Hinge Research Institute conducted our annual High Growth Study in partnership with Deltek , consulting firms—like all other professional services firms—were caught up in the monumental wave of uncertainty introduced by the COVID-19 pandemic. But in 2021 attention shifted. Key Advantage 2: Talent.

Work Management 69

Work Management Marketing Management Consulting Peer-to-peer 69

ClearVoice

DECEMBER 9, 2022

Video has been going strong and leading the way in marketing for a few years, but TikTok has taken short-form video content to a new level. TikTok became the most downloaded app in 2021 and has continued that trend in 2022. Another content marketing trend that is growing is podcasting is combining audio with video.

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

Martech

AUGUST 14, 2023

Fragmentation and focus: The unstoppable wave of marketing specialization Like many other sectors, marketing has seen a marked increase in specialization, driven largely by rapid technological advancements. Specialists face several challenges when collaborating, according to a 2021 study by Woo, Pierce and Treem.

Marketing & Strategy 97

Marketing & Strategy Marketing Strategy Paid Search Agency Work Management 97

Sprout Social

MARCH 4, 2021

According to the Sprout Social Index™ XVI: Above and Beyond, 41% of marketers plan on using more UGC in 2021. According to a Curata study , the ideal content marketing mix is: 65% originally created content. Sprinkle them in with your marketing content for variety in your feed. 25% curated content.

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Curation Content Social Media Custom Publishing 136

LeadsRX

AUGUST 31, 2021

August 31, 2021 – Marketing analytics company LeadsRx today announced that Pittsburgh-based multimedia company Steel City Media is using the LeadsRx platform as the core infrastructure supporting the data-driven marketing solutions it provides to advertising clients. In May of 2021, Max Motors saw: A 16% lift to its website 5.5

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Attribution Work Management Paid Search Agency 52

The Lead Agency

SEPTEMBER 13, 2020

B2B marketing is evolving, and businesses need to adapt and update their strategy as consumer expectations change, or risk falling behind. Content marketing has been and will continue to be, an effective way to engage buyers. Interactive videos are a newer trend, and they have several benefits for B2B businesses.

B2B 62

B2B B2B Thought Leadership Long Tail Marketing Content 62

Marketing Insider Group

JANUARY 26, 2021

Keep your strategy actionable and constantly look for real ROI from your marketing efforts. 5 Steps in Creating Your 2021 Marketing Budget. Step 2: Determine Your 2021 Marketing Goals. Step 3: Decide Where to Devote Your Marketing Budget. Study the competition and do better. Content Creation.

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Marketing Budget Creation Marketing Budget Planning Budget Programs 321

Bannerflow

MAY 23, 2023

As expected, Kaizen had massive growth across all entities during the campaign period, 20 Nov–22 Dec 2022, compared to the same period in 2021. The campaign consists of Rex’s comeback video, and then Rex’s cute little face is recurrent in all campaign material across channels.

Campaigns 52

Campaigns Banners Advertising Agencies Landing Pages 52

Content Standard

APRIL 21, 2021

What are the most successful B2B marketers doing this year? Heading into Q2 of 2021, research-proven insights about business decision-makers can have large implications for your B2B marketing strategy. Back in December 2019, before the turmoil of 2020, we looked ahead at B2B marketing trends for 2020.

Paid Content 145

Paid Content B2B Marketing Trends Paid Search Agency 145

Porch Group Media

MAY 21, 2019

Benchmark Email) Marketers should experiment with adding more types of triggered emails to their marketing mix. IAB 2018 Video Ad Spend Study). Mobile Marketer). billion, according to a Winterberry Group study of US ad spend data. billion in revenue by 2021. MOBILE MARKETING. eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Sword and the Script | B2B

APRIL 9, 2024

We are well past the pandemic now, and live events have returned to the marketing mix. ON24 has published a new study that provides some insight. This is relevant to the study because ON24 analyzed the behavioral patterns that occurred in their platform last year, to develop a report.

Webinar Metrics 85

Webinar Metrics Advertising Benchmark Personalization Landing Pages 85

Litmus

APRIL 6, 2021

In March 2021 , Google announced that its ad tools would no longer support individual tracking of users across websites starting in 2022. With the rise of GDPR and CCPA compliance , two major pieces of privacy legislation, marketers have become very skilled at balancing the seemingly opposing forces of personalization and privacy.

Paid Search Agency 109

Paid Search Agency Ad Frequency Privacy Work Management 109

Full Circle Insights

FEBRUARY 28, 2021

MarchTech 2021: A Look Ahead. In the B2B marketing and martech sector, there are clear trends playing out now that suggest ways the industry will evolve in 2021. Here are five trends we’ve noticed that will shape martech in 2021. Case Studies. Optimizing Marketing Outcomes Over Time. AppDynamics Case Study.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Litmus

AUGUST 3, 2021

The current state of marketing budgets and what to do. A recent Gartner survey illustrates the current state of play, finding that marketing budgets as a percentage of revenue have fallen from 11% in 2020 to 6.4% in 2021 , their lowest level in the history of Gartner’s CMO Spend Survey.

Marketing Budget 93

Marketing Budget Budget Programs Marketing Attribution Marketing Budget Creation 93

B2B Digital Marketer

MARCH 18, 2021

I am excited today because I’m going to get the opportunity to share with you the results of a case study that I did with content marketing on LinkedIn, which resulted in a 726.9, So, and that’s exactly what happened with my case study. But I would say that there is wisdom in having a marketing mix.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

Single Grain

MAY 4, 2021

Yes, budgets are strained, but smart brands will find a way to squeeze video marketing into their budgets. Dive Deeper: The Impact of Social Media on Business in 2021. 7 Ways to Improve Your Social Media Videos in 2021. It's 2021, so move over humdrum static videos and welcome captivating shoppable videos!

Social Media 128

Social Media Video Marketing Marketing Budget Media 128

Heinz Marketing

DECEMBER 29, 2020

Fast-forward 15 years, and a Microsoft study from 2015 reports humans had an average attention span of 8 seconds. Now that you’re privy to this rapid decline in our average attention span, imagine how short it is now that we’re entering 2021 and have more devices at our disposal than ever before! The speed of your website matters.

Top of Funnel 139

Top of Funnel B2B Content Amazon 139

Marketing Insider Group

DECEMBER 17, 2020

Companies that actively generate digital marketing content often focus on blogs and industry articles, which can be very effective, but aren’t the only types of content that exist. Let’s look at some of the various non-blog content resources your digital marketing team can consider as you develop your 2021 content marketing campaign.

Marketing Budget Creation 284

Marketing Budget Creation Marketing Budget B2B Thought Leadership Content 284

Litmus

SEPTEMBER 14, 2020

These can easily be applied to driving better segmentation and personalization (and not just for your next email campaign, but for your entire marketing mix!). And while consumers want marketing experiences to be personal, don’t make it too personal. Email is vital for connecting online and offline experiences.

Newsletter 67

Newsletter CMO SMS Digital Marketing Funnels 67

Litmus

SEPTEMBER 14, 2020

These can easily be applied to driving better segmentation and personalization (and not just for your next email campaign, but for your entire marketing mix!). And while consumers want marketing experiences to be personal, don’t make it too personal.

Newsletter 65

Newsletter CMO SMS Digital Marketing Funnels 65

Full Circle Insights

JULY 12, 2021

SAN MATEO, Calif. , June 29, 2021 /PRNewswire/ — Full Circle Insights®, Inc., SAN MATEO, Calif. , June 29, 2021 /PRNewswire/ — Full Circle Insights®, Inc., Built 100% on the Salesforce Platform, Full Circle Insights products complement leading marketing automation solutions.

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Full Circle Insights Sales Management Lead Ranking Marketing Attribution 98

illumin

JANUARY 22, 2024

According to a 2022 study made by Brandwatch , Meta or Facebook is the second cheapest platform in terms of average cost per click compared to the other three major social networks when using their ad platforms. to reach the right audience. Another reason to invest in Meta advertising is how cost-effective it is to utilize their ad platform.

Paid Content 52

Paid Content Advertisements Advertising Mobile Advertising 52

Full Circle Insights

JANUARY 29, 2021

But in the B2B marketing and martech sector, there are clear trends playing out now that suggest ways the industry will evolve in 2021. In 2021, excellence in measurement will become a standard rather than an exception. More than 40% of marketers are using at least some agile methods now. Case Studies.

Lead Ranking 59

Lead Ranking Sales Management Marketing Attribution Planning 59

Full Circle Insights

JANUARY 13, 2021

SAN MATEO, Calif —January 12, 2021— Full Circle Insights®, Inc., maker of comprehensive sales and marketing performance measurement solutions, today announced its Digital Source Tracker was named a 2021 BIG Innovation Awards winner in the “Technology Product” category presented by the Business Intelligence Group. Case Studies.

Full Circle Insights 69

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 69

Full Circle Insights

MARCH 2, 2021

And if marketing and sales measurement isn’t in alignment, it can be extra hard to defend the marketing spend. . That’s why we are here to share the top 5 ways marketers can defend the spend in 2021. Hopefully, these strategies will help you show marketing’s impact on the business once and for all. Case Studies.

Sales Management 52

Sales Management Lead Ranking Marketing Attribution Spending 52

Full Circle Insights

JULY 27, 2021

SAN MATEO, Calif —July 26, 2021 —Today, the Business Intelligence Group named the Digital Source Tracker from Full Circle Insights Product of the Year in the 2021 Sales and Marketing Technology Awards program, also known as The Sammys. Case Studies. Full Circle Method for Digital Marketing Overview. White Papers.

Full Circle Insights 98

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 98

Full Circle Insights

JANUARY 28, 2021

No one knows what 2021 will bring. Marketers who keep an unwavering focus on customers, adopt methods that allow them to pivot rapidly in response to changing conditions and new facts, while driving efficiency in processes and spending allocation on digital outreach will be best prepared for the next disruption. Case Studies.

Sales Management 98

Sales Management Marketing Attribution Lead Ranking Planning 98

Full Circle Insights

MAY 10, 2021

The 80/20 rule is widely applied to so many situations, including experimentation in marketing. To keep a marketing mix fresh, it’s a good idea to maintain an 80/20 ratio of tried-and-true campaigns vs. experimental outreach. Case Studies. Full Circle Method for Digital Marketing Overview. AppDynamics Case Study.

Digital Transformation 98

Digital Transformation Lead Ranking Sales Management Marketing Attribution 98

Full Circle Insights

SEPTEMBER 8, 2021

The most recent Gartner CMO Spend Survey fueled even more speculation, reporting that marketing budgets declined to a record low of just 6.4% of company revenue in 2021, down from 11% in 2020. The report notes that after budgets were cut in 2020, CMOs expected them to bounce back in 2021. Marketing is here to stay.

Sales Management 96

Sales Management Lead Ranking Planning Marketing Attribution 96

Full Circle Insights

SEPTEMBER 30, 2020

But here are a few predictions for how 2021 will unfold in the marketing space: Virtual events are here to stay. Even if a safe and effective COVID-19 vaccine is developed and distributed on a wide enough scale to make large, in-person events safe again, we’ll probably do fewer of them in 2021 than we did in 2019. Case Studies.

Lead Ranking 59

Lead Ranking Planning Sales Management Marketing Attribution 59

Full Circle Insights

MAY 5, 2021

That’s the depressing news from the World Economic Forum’s Global Gender Gap Report for 2021. An April 2021 Washington Post-ABC News poll found that a quarter of women say they’re worse off financially now than a year ago. Case Studies. Full Circle Method for Digital Marketing Overview. AppDynamics Case Study.

Lead Ranking 94

Lead Ranking Sales Management Marketing Attribution Top of Funnel 94

Full Circle Insights

JANUARY 27, 2021

That’s why it’s so important that CMOs and CIOs work together closely moving into 2021. Martech spending increased in 2020 and is expected to remain strong in 2021…68% expect to increase martech investments in the coming months. Case Studies. Optimizing Marketing Outcomes Over Time. AppDynamics Case Study.

Digital Transformation 52

Digital Transformation Lead Ranking Sales Management Marketing Attribution 52

Single Grain

JULY 5, 2023

Note: ChatGPT does not have the most up-to-date information as its last training cut-off was in September 2021. That’s fine if you’re promoting content, such as a blog, case study, report or infographic. Ironically, since ChatGPT’s knowledge cuts off at 2021, it has limited AI knowledge (even though it’s an AI bot).

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Full Circle Insights

AUGUST 16, 2021

Pledge 1% provides resources, case studies and guidance to help participants create an effective strategy. Case Studies. Full Circle Method for Digital Marketing Overview. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce. Top 10 Reports Your CMO Wants from Digital Marketing.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98

Full Circle Insights

JULY 20, 2021

A Gartner study found that gender-diverse and inclusive teams performed 50% better than groups that were less diverse. Case Studies. Full Circle Method for Digital Marketing Overview. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce. AppDynamics Case Study.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98

Full Circle Insights

AUGUST 26, 2021

Case Studies. Full Circle Method for Digital Marketing Overview. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce. Top 10 Reports Your CMO Wants from Digital Marketing. AppDynamics Case Study. DiscoverOrg Case Study. Fuze Case Study. Highspot Case Study.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 98