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What is Growth Marketing? The Ultimate Guide in 2021

Goodish Agency

Growth Marketing is without a doubt a buzzword in 2021. But what is growth marketing, what does it entail, and why is it making a big difference for many SaaS, eCommerce, and FinTech companies? What is Growth Marketing? Authenticity and engagement that lead to advocacy and organic growth are key.

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Study: High Growth Marketers More Likely to Have Mature Automation in Place

KoMarketing Associates

Marketers continue to test the waters in terms of automation, and new research suggests that it’s the high growth marketing firms that are seeing the most success in this area. vs. 16.6%) to have a highly mature marketing and sales automation strategy in place, compared to their counterparts.

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Why Growth Marketing Without Customer Marketing is a Bad Decision

Influitive

This article originally appeared in the Demand Gen Report’s 2021 State of Growth Marketing Report. — Growth Hacking (aka Growth Marketing) was coined in 2010 by Sean Ellis and further popularized in Andrew Chen’s 2013 blog post: Growth Hacker is the New VP Marketing.

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ABM highlights of 2021

Strategic-IC

Without a shadow of a doubt, ABM came of age in 2021. Now I hear some of you saying that Account-based Marketing has been around now for some time - almost 20 years. But I think that ABM had a stellar year in 2021. We saw many more B2B Marketers become more proficient in ABM. Here, Danny shares his ABM highlight of 2021.

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The Suite Scoop: Quarterly Roundup – Q2 2021

FMG Suite

Watch this replay featuring Iris Wu, FMG Suite’s Growth Marketing Strategist, and Cassie Dombrock, FMG Suite’s Customer Experience Specialist. In this webinar, we will be rounding up the new content and features in the first quarter of 2021 including: What’s new with our content. Updates to your FMG Suite admin tools.

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Why Marketing Personalization is Key for B2B Marketers in 2021

SalesIntel

Throw in the complexities of marketing to other organizations, and it’s tricky to know where to start. Your overarching growth marketing strategy needs to speak to your sales goals and objectives as a business. Why Personalization Is The Top B2B Marketing Trend For 2021. Get Personal.

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The Cornerstone for Marketing Teams in 2021: Agility

Litmus

The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021, forcing all brands — from enterprises to SMBs — to prioritize agility. Ensuring your team is productive but not too busy will shape the culture, workload, and progress of your marketing initiatives.