6sense

DECEMBER 16, 2021

For cybersecurity software company Code42, the year 2021 was a pivotal point when it came to reevaluating its go-to-market approach. This was no ordinary shift of traditional sales and marketing tactics — this was a shift in its entire philosophy.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads MQL AIDA 62

KoMarketing Associates

JANUARY 19, 2022

We can now pass accounts to sales with a lot of valuable intent data and help them prioritize accounts that are actively in the market. Aida Kamber, VP of Growth Marketing at Code42. We used to rely on the form fill to qualify leads and that simply didn’t generate enough pipeline for our selling organization.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

6sense

DECEMBER 10, 2021

Thanks in great part to the role 6sense plays in FireEye’s revenue efforts, the company achieved several milestones this year, including: ITSMA ABM Gold Award for Optimizing ABM 2021. 2021 presented an inflection point for cybersecurity software company Code42. The company had to reevaluate its go-to-market approach.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62