Conductor

SEPTEMBER 9, 2021

How telehealth, AI, IoMT, AR, VR, and staffing are fueling healthcare transformation. The COVID-19 pandemic has propelled digital transformation in healthcare to new heights. In the first half of 2021 alone, venture capitalists (VC) invested $14.7 Healthcare Technology Trends in Telehealth 2021.

Trends 98

Trends Marketing AI Marketing Management Digital Transformation 98

Webbiquity

MARCH 1, 2022

IT purchasing budgets weren’t cut (generally) but were shifted different priorities, accommodating remote work and accelerating digital transformation initiatives. “Engagement times increased substantially in 2021, with average session time up by 46.6% Source: Content Engagement Report 2021 from PathFactory.

Research 351

Research B2B Marketing Marketing Automation Services Top of Funnel 351

Biznology

MAY 25, 2021

May 26-27, hybrid, B2B Marketing Leaders Forum APAC 2021. June 2-3, virtual, from Chicago, B2B Marketing Ignite USA 2021. July 21-23, hybrid, Phoenix, 2021 ANA BMA Masters of Marketing Conference. September 20-21, virtual, starting noon ET on the 21st, Digital Transformation Connect. Produced by Uberflip.

Conference 104

Conference B2B Marketing Peer-to-peer Planning 104

Heinz Marketing

FEBRUARY 16, 2021

Remote workspaces, digital self-service channels, personalized online experiences, and volumes of information available with a few mouse clicks – all that makes up just a small fraction of the much greater whole. A digital transformation sped, in large part, by the pandemic. The Digital Transformation of B2B Sales.

Top of Funnel 123

Top of Funnel Conversion Digital Transformation Work Management 123

Martech

MARCH 18, 2022

For the fall 2021 edition of the MarTech Conference, our theme was “Data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. How agile is transforming modern marketing : Learn why agile is becoming the new foundation for marketing going forward. Marketing operations.

Conference 109

Conference CMS Development Digital Asset Management Marketing Automation Services 109

Salesforce Marketing Cloud

JANUARY 5, 2022

This is becoming increasingly true for the way public sector organizations worldwide connect with their communities. Public sector organizations are critical to the personal and professional lives of every member of our society. Mia jordan, digital transformation executive. Here’s what they had to say.

Organization 98

Organization Marketing AI Enterprise Management Work Management 98

Lake One

JANUARY 4, 2021

Manufacturers tend to excel at digital transformation on the manufacturing floor. However, when it comes to the rest of the business: sales, marketing, and operations, the manufacturing industry lags behind others in enterprise digital strategy. Polywater’s digital transformation arrived at an opportune time.

Digital Transformation 52

Digital Transformation Enterprise Management Work Management Marketing Automation Services 52

The Customer

OCTOBER 12, 2021

In this edition of TheCustomer Quick-Take : Evidence that convenience isn’t all that, Where to put your digital transformation efforts, You don’t get to define personalization, Finding the Deus in your AI Ex Machina, How one brand is leveraging loyalty to leapfrog supply chain issues, and a virtual cornucopia of consumer trends.

Marketing AI 52

Marketing AI Digital Transformation Loyalty Customer Surveys 52

Marketing Insider Group

JULY 15, 2021

By some accounts, the last year has seen digital transformation accelerate by anywhere from 7 to 10 years from where we were in early 2020 at the start of the global COVID-19 pandemic. Thinking back to much earlier in my marketing career, there was a time when things like this were novel and unique; no more!

Twitter 363

Twitter Demand Generation Agencies Marketing Management Conference 363

Seismic

JANUARY 21, 2021

As organizations prepare to navigate 2021 and beyond, the ability to deliver exceptional digital customer experiences will be critical for success. The acceleration of digital transformation in sales will only continue. Organizations that embrace data, empower their sellers to increase productivity.

Top of Funnel 102

Top of Funnel Marketing AI Analytics Organization 102

Hubspot

JANUARY 4, 2021

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. Here's what else 2021 has in store based on the predictions of this fabulous group of marketing leaders. Look for more intimate, and more topical online get-togethers in 2021. Brand Values.

Trends 101

Trends Marketing AI Work Management Planning 101

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Now executives are all in on digital transformation. . These features create new digital storefronts that can be found organically or boosted through paid advertising. .

Stats 129

Stats Examples Tips Top of Funnel 129

Martech

JANUARY 21, 2022

based agency professionals in December, 2021 and came away with strong majorities in the response to their 2022 priorities. It almost goes without saying that there has been whiplash in every organization as marketers pivoted their strategies to navigate the pandemic over the last two years, and continue to do so. The study surveyed U.S-based

Paid Search Agency 118

Paid Search Agency Advertising Agencies Ad Agencies Digital Transformation 118

Ledger Bennett

DECEMBER 8, 2020

Ledger Bennett’s continuously updated slate of key B2B Marketing & Revenue Intelligence Statistics tracking the ever-evolving landscape across B2B marketing technology stats, digital transformation stats, virtual event stats, customer experience (CX) stats, data-driven marketing stats and more to keep you in the know…. McKinsey ).

Statistics 52

Statistics B2B Marketing Planning Digital Transformation 52

Sprout Social

MAY 4, 2021

Now executives are all in on digital transformation. . These features create new digital storefronts that can be found organically or boosted through paid advertising. . The best social commerce platforms to use in 2021. The COVID-19 pandemic put further strain on brick and mortar businesses.

Work Management 136

Work Management Top of Funnel eCommerce Social Media 136

The Customer

MAY 11, 2021

This week’s TheCustomer QT covers the latest news on CMO tenure, reasoning with data, support for your CX, the low-code revolution, making your digital transformation work, and design thinking for the win! ” DIGITAL TRANSFORMATION. Pandemic ‘Turbocharged’ Digital Transformation. Happy skimming!

Digital Transformation 52

Digital Transformation Intent Data CMO Digital Marketing Funnels 52

Biznology

JANUARY 13, 2022

What’s an event organizer to do? Organized by Demandbase. All about sales enablement, and organized by Seismic, a producer of sales enablement software. An online follow-up to the October 2021 in-person Forum, with free registration for PRO members. And soldier on. February 8, all virtual, SMART conference.

Conference 197

Conference B2B Forrester Marketing Management 197

The Customer

OCTOBER 6, 2021

In this edition of TheCustomer Quick-Take: CMOs get vindicated, the rise of the belief-driven consumer, there’s a LOT of loyalty money on the table, and guidance for your digital transformation. DIGITAL TRANSFORMATION. Better CX for Better Digital Transformations for Better CX. Happy Wednesday!

Digital Transformation 52

Digital Transformation Loyalty Lead Ranking Marketing Management 52

LeanData

OCTOBER 5, 2021

Vala Afshar , chief digital evangelist at Salesforce, got OpsStars off to a rousing start with his opening keynote address, “Electricity & Flow: The Future of Customer Experience.”. Vala’s presentation centered on flow-based systems, from natural ones like the human body and trees, to constructed systems like organizations.

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

Seismic

DECEMBER 9, 2021

Analyst firm Aragon Research recently awarded Seismic the 2021 Innovation Award for Sales Enablement. At last week’s Aragon Transform , the annual Aragon Research awards ceremony, Seismic was formally presented with the 2021 Innovation Award for Sales Enablement. Let’s briefly touch on these three trends below: Not in MY office.

Research 52

Research Work Management Marketing Management Marketing Analytics Tools 52

Contently

DECEMBER 15, 2022

Marketing budgets increased in 2022 after dropping to a historic COVID-19-related low in 2021. You need to track it over time, clean the data, de-duplicate it, and validate that it complies with your organization’s governance policies. Some organizations may want insights across the buyer journey. Stay informed!

Analytics 184

Analytics De-duplication Planning Peer-to-peer 184

NetLine

APRIL 8, 2021

Wordtracker gives us a peek into how much more popular the term has become, with nearly 50,000 individual searches for “abm” in March 2021. Account-based marketing also allows organizations to better align Sales and Marketing teams on one target. The 5 Keys to ABM Success in 2021. Cheers to continued ABM success in 2021!

Account Based Marketing 52

Account Based Marketing ABM Positioning Budget Programs 52

Pam Didner

JANUARY 1, 2021

These components are important to become a successful senior marketing professional as you climb the corporate ladder within your organization, get hired onto a new marketing team or run your own consultancy. As we sit in early 2021 many B2B marketing events and conferences have yet to announce dates, and with good reason. The Sales 3.0

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Tony Zambito

OCTOBER 12, 2020

This transformative upending in B2B commerce has led to both buyers and B2B organizations viewing customer experience as a more important factor than product and price. Many customer experience efforts by B2B organizations have content marketing as a cornerstone for such initiatives. Perhaps even more.

Buyer Personas 310

Buyer Personas B2B Amazon Fulfillment 310

Martech

MARCH 18, 2022

We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. 2021 Stackie Awards announced at MarTech: See the winners : Once a year marketers lean on their Powerpoint skills to show just how connected their marketing platforms are. Marketing operations. DevOps and DataOps for starters.

Conference 121

Conference CMS Development Digital Asset Management Marketing Automation Services 121

Martech

MARCH 2, 2022

“Every company that I speak to… they’re all going through major digital transformations,” said Benioff, adding. And our job remains to help these companies grow and achieve this transformation.”. it seemed like 2021 was going to be the big comeback year that would usher in another Roaring Twenties. Why we care.

Work Management 99

Work Management Enterprise Management Digital Transformation Paid Search Agency 99

InsightSquared

MARCH 5, 2021

Throughout his three decades of experience running revenue organizations, he has seen the good — and plenty of the bad. Transforming the Activity Capture Approach. Most sales organizations rely on their ops team, field enablement functions or outside consultants to interview top reps and analyze how they drive the sales process. .

Sales Management 156

Sales Management Forecasting Digital Marketing Funnels Work Management 156

Biznology

MAY 4, 2020

No surprise, some events have been canceled, but I am pleased that some organizers have pivoted quickly to the new normal, creating virtual events that will allow us to learn, keep in touch, and stay up to date in our field of B2B marketing. October 7-9, San Diego, Digital Transformation Connect. Will run again in 2021.

Conference 163

Conference B2B Marketing Peer-to-peer Planning 163

Martech

SEPTEMBER 27, 2021

As we have detailed in previous coverage of this year’s MarTech Replacement Survey, marketing organizations were not timid when it came to ripping and replacing pieces of their marketing stacks in the past year. We decided to ask who championed the replacement instead of who in the organization made the final decision.

Marketing Management 115

Marketing Management Digital Transformation Vendors Customer Surveys 115

Salesforce Marketing Cloud

NOVEMBER 3, 2021

Over the past 18 months, digital transformation went from being part of most companies’ five-year plans to being every CIO’s most urgent priority. At Dreamforce 2021, I spent time with two amazing service leaders who have been integral parts of leading service transformation for large utility companies that serve millions of customers.

Work Management 97

Work Management Marketing Management Service Digital Transformation 97

Martech

AUGUST 31, 2021

But it’s also clear that the pace of transformation is leading marketers to continually evaluate their tech stacks as platforms add features and new tools emerge that enable marketers to create, integrate and orchestrate better than before. The survey found homegrown platforms were often displaced by commercial, out-of-the-box applications.

Customer Surveys 115

Customer Surveys Marketing Management Digital Transformation Paid Search Agency 115

chiefmartech

OCTOBER 24, 2021

Anyway, on with the show… The effect the pandemic has had on all things digital has been enormous. For all the talk about digital transformation over the past decade, these past 18 months have forced businesses to cannonball into the deep end of the digital pool. Well, now we finally have some groovy new footwear.

Digital Experience Platform 130

Digital Experience Platform RSS CMO Gartner 130

DotDigital

APRIL 22, 2021

Ellipsis Media was founded to drive digital transformation and become the greener alternative to traditional paper-based marketing (e.g. 2001: aiding digital transformation with sustainable alternatives. This included the launch of dotsurvey which empowered marketers to digitize their data collection.

Work Management 85

Work Management Marketing Management Paid Search Agency Marketing Automation Services 85

Oktopost

JANUARY 6, 2021

What many organizations used to position as a brand awareness vehicle suddenly turned into a proper social selling and revenue generation channel. What Can We Look Forward to in 2021? As Colin Day puts it, “in 2021, it will no longer be called social selling.

Digital Transformation 107

Digital Transformation Webinar Metrics Social Media Planning 107

Marketing Insider Group

MARCH 1, 2021

This shift started with the drive toward digital transformation in business. According to SiteImprove’s Georgia James, landing in the answer box can increase organic traffic by a factor of four. Revenue from that organic traffic enjoys an even bigger boost, increasing nearly sevenfold. Tie Your Content to Business KPIs.

Content Marketing 362

Content Marketing Planning Best Practices Lead Scoring 362

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. billion monthly active users in Q4, 2021, up from 381 million in 2019. This kind of organic and informal approach to advertising is a better way to engage consumers. Contextual advertising. times better ad recall.

Advertising Agencies 111

Advertising Agencies Advertisements Advertising Mobile Advertising 111

Oktopost

MAY 12, 2021

Beyond the strategy table, Catherine uncovers the truth and importance behind building inclusive and diverse global teams to drive an organization to success and keep competition on their toes. With no shortage of recent accolades: 2021: Hot Topics Top 100 B2B Technology Marketers. 2017: Atos’ ‘Best Global Marketing Campaign’ Award.

Transparency 117

Transparency Digital Transformation B2B Sales CMO 117