Marketing Insider Group

APRIL 22, 2021

Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. In this post, we’re listing the 50 best startup tools and resources you should consider using in 2021. Use these startup tools to connect with your customers in 2021.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

KoMarketing Associates

DECEMBER 21, 2021

Litmus recently conducted its “2021 State of Email Report,” and statistics suggested that email marketing still tops marketers’ list of most effective marketing channels. This is followed by paid search/ads , organic search , and social media.

Marketing Report 267

Marketing Report Paid Search Agency Email Marketing Advertising Channels 267

Marketing Insider Group

DECEMBER 29, 2020

Despite the turmoil, many businesses remain optimistic heading into 2021. It now accounts for about 80% of all marketing channel budgets. We expect that number will only increase in 2021. We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Authentic Human Connection.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Marketing Insider Group

DECEMBER 21, 2020

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Is your B2B marketing budget adequate to withstand the onslaught of content, events, and social media coming from your competition? Makes sense.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Customer Experience Matrix

DECEMBER 13, 2020

Media Everyone knows the pandemic accelerated the shift towards online media that was already under way. As online advertising is increasingly delivered through those channels, the death of cookies becomes less important. That one is worth a channel of its own.) shoppable video is growing rapidly.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

KoMarketing Associates

AUGUST 10, 2021

However, new research suggests that many are under utilizing social media. However, 46% still claim that their organization only views social media marketing data strictly as a marketing resource. B2B Marketers and Social Media Channels. However, Instagram usage rose about 30% from last year to 60%.

Social Media 287

Social Media Marketing Report Social Marketing Organization 287

KoMarketing Associates

MARCH 2, 2022

As B2B marketers assess which types of strategies are helping them achieve key objectives, new research indicates that social media marketing is rising above the rest. In general, most social media engagement for B2B marketers now comes from Twitter. B2B Marketers’ Shift to Social Media Marketing.

Social Media 288

Social Media Social Marketing Peer-to-peer B2B Marketing 288

KoMarketing Associates

FEBRUARY 16, 2022

Marketers’ challenge to demonstrate a return-on-investment (ROI) from social media continues, but new research suggests they still intend to increase their investment in this channel over the course of the year. That being said, more than 50% of respondents stated that they will be increasing their spend on social media in 2022.

Social Media 273

Social Media ROI Social Marketing Media 273

SendX

NOVEMBER 26, 2020

With the increased use of chatbots, social media platforms, etc., This article will be looking at trends to watch out for in email marketing in 2021 and beyond. You should bear this in mind as 2020 comes to a close, and we enter 2021, AI will soon become the new normal. A lot of folks believe that email is dead. This is no hoax.

Marketing AI 369

Marketing AI Email Marketing Trends Mobile Marketing 369

KoMarketing Associates

AUGUST 3, 2021

Although marketers have a wide array of channels to choose from, new research indicates that they are increasingly turning to social media to meet their primary objectives. In terms of the channels used in marketing, social media (~80%) leads above all other options among the respondents who were surveyed.

Social Media 296

Social Media Social Marketing Media Marketing Budget 296

Webbiquity

JANUARY 20, 2021

Over the past three years, data privacy has received a great deal of media attention, driven mainly by the implementation of GDPR in the EU. With that in mind, it’s a good idea to re-think your use of data in 2021. Information about consumed media. Guest post by Natasha Lane. The Benefits of Personalization. Time of day.

Privacy 264

Privacy Personalization Planning Marketing Management 264

KoMarketing Associates

JANUARY 20, 2022

Marketers continue to see the potential of social media, but new research indicates that they are still facing many challenges when it comes to fully leveraging it. This year, most marketers (53%) want to try to increase brand awareness with social media marketing. B2B Marketers and Social Media Marketing Success.

Social Media 243

Social Media Creativity Social Marketing Media 243

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

Social Media 143

Social Media Media Burn Rate Tagging 143

Contently

JULY 27, 2020

With the pandemic raging across the United States, it’s clear that in-person events aren’t coming back until the end of 2021, and that’s being optimistic. The smartest will reevaluate their media budgets, and reinvest some of that spend in content to up their effectiveness overall. Creative Talent.

Cost per Lead 214

Cost per Lead Cost Per Click Planning Content Marketing 214

KoMarketing Associates

SEPTEMBER 9, 2021

Social media has become an intricate part of marketers’ overall strategies. Now, new research suggests that it has also evolved into a critical channel to help them throughout the COVID-19 pandemic. in particular, social media (32%) has also been the top channel for demand generation over the last 12 months. In the U.S.,

Social Media 207

Social Media Demand Social Marketing Media 207

ClearVoice

JUNE 17, 2021

Social media platforms continue to evolve and grow, and so do their respective user bases. Ultimately, your ROI for social media marketing depends on how hard you have to work for that engagement. So what is the state of social media for 2021? The state of social media in 2021: demographics. Global usage.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Retargeting.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Launch Marketing

DECEMBER 8, 2021

2021 was a year of adapting to challenges, changes, and the unexpected. To help put marketing efforts of this past year in perspective, we’re looking back at some of our top marketing content of 2021, focusing on B2B marketing strategies and new trends. Blog: A Guide to Social Media Marketing for B2B Executives.

B2B Marketing 118

B2B Marketing Top of Funnel Planning B2B Thought Leadership 118

Martech

JANUARY 28, 2022

According to data released by advertising intelligence platform MediaRadar, spending on podcast advertising was up over 20% YoY in 2021. Technology brands became the biggest spenders, pushing media into second place. We say yet again, channels are proliferating. Read next: How to get the best ROI from podcast advertising.

Spending 124

Spending Advertisements Advertising Amazon 124

Biznology

JANUARY 21, 2021

Welcome to 2021! Their expertise includes… Has experience with digital experience such as B2B marketers and how they will massively shift their 2021 budgets to digital from in-person events. Media, Digital, Journalism, Political Risk, Asia, China, Offshoring, Organization, Change Management, Startups, Tech Media, Fintech.

Work Management 160

Work Management Ethics Consulting Budget Programs 160

Liveintent

DECEMBER 1, 2021

To better understand how publishers are preparing to tackle identity and monetization in a post-third-party cookie world, LiveIntent partnered with CoLab Media Consulting and Beeler.Tech in the production of the Rev Ops Barometer H2 2021. We will sell first-party data through a data exchange/network with no media attached.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Marketing Insider Group

NOVEMBER 18, 2020

Now that mobile has become a primary channel for media consumption; businesses need to take advantage of the opportunities for new traffic and data collection. Big data algorithms and advanced data analytics make it possible for marketers to deliver consistent omnichannel customer experiences across all platforms and channels.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Martech

SEPTEMBER 2, 2021

Marketing budgets as a percentage of revenue fell in 20201 to “their lowest level in recent history,” analyst firm Gartner reported in The State of Marketing Budgets 2021. More predictably, CMOs reported shifting offline spend to digital channels, pure-play digital accounting for over 72% of the total budget. Why we care.

Gartner 119

Gartner Marketing Budget Budget Programs Allocation 119

Stevens & Tate

MARCH 22, 2021

Social media usage has increased exponentially over the years, to the point where there were over 3.6 billion people using social media in 2020. Social media has become a part of everyday life for most people, especially during the pandemic. Social media is not the place to advertise new products and services.

Social Media 93

Social Media Media Video Marketing Youtube 93

Bannerflow

JANUARY 18, 2022

The best display advertising campaigns of 2021 were among the most inventive we have seen. Finding the best display advertising campaign of 2021. Here’s a reminder of our 2021 seasonal champions: Winter 2021: Nextory. This fun and interactive campaign was developed for both its display and social channels.

Display 98

Display Advertisements Advertising Campaigns 98

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. This, of course, is easier said than done.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Vidyard

JULY 12, 2021

These 25 social media marketing facts will help you figure out where video is today and where it’s headed on social media channels across the globe. 25 Facts & Stats on Using Video in Social Media Marketing New and older generations are embracing social media video at an exponential rate.

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Digilant

DECEMBER 13, 2022

For years, marketers have relied on legacy channels like static display ads and paid search to make up the foundation of their digital advertising initiatives. While those legacy channels still exist and can be extremely effective, they’re hardly the only opportunities for brands to connect with audiences.

Paid Content 52

Paid Content Advertising Channels Advertising Agencies Media 52

Digilant

DECEMBER 13, 2022

For years, marketers have relied on legacy channels like static display ads and paid search to make up the foundation of their digital advertising initiatives. While those legacy channels still exist and can be extremely effective, they’re hardly the only opportunities for brands to connect with audiences.

Paid Content 52

Paid Content Advertising Channels Advertising Agencies Media 52

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. Social media can bring joy. It’s corn. ??

Social Media 140

Social Media Media Privacy Transparency 140

Rain: The Growth Agency

JUNE 10, 2021

Living the Stream: Recapping the 2021 NewFronts. Jennifer Eenigenburg, VP, Digital Media Director. The Newfronts built on a lot of the themes we saw last year, with more advanced offerings being developed as consumers continue to move to digital channels for their media. DoubleVerify.

Advertising Agencies 52

Advertising Agencies Media Amazon Mobile Advertising 52

Sprout Social

JULY 5, 2022

Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. Let’s dive into 15 video ideas you can use to get more views on YouTube , grow your channel and fuel your video strategy across your social platforms. Kickstart your YouTube channel by introducing your brand. Meet the team.

Youtube 131

Youtube Advertising Channels Video Marketing Paid Search Agency 131

Oktopost

MARCH 20, 2021

To reach your goals in 2021, you’ll need a marketing mindset change. 7 Growth Hacking Strategies for 2021. If you want growth in 2021, don’t think of referral marketing as low-hanging fruit. Get a Social Media Advantage. Remember, growth hacking requires dedication and lots of trial and error to get it right.

Webinar Metrics 144

Webinar Metrics Marketing & Strategy Acquisitions Paid Search Agency 144

Martech

NOVEMBER 5, 2021

You can use these video strategies to rank on each channel, advertise online, and post to social media. Learn more about this event from Ignite Visibility speakers John Lincoln, CEO, Jen Cornwell, Director of Digital Strategy, Carl Bivona, Director of Social Media and Oscar Lutteroth, VP of Creative. .

Advertising Channels 119

Advertising Channels Video Marketing Marketing & Strategy Lead Scoring 119

ClearVoice

JULY 9, 2021

Every day people can gain A-list status and earn a living by joining channels such as Instagram, TikTok, Facebook, YouTube, and beyond. A robust digital strategy includes investing in SEO, SEM, targeting, retargeting, blog presence, newsletter strategy, organic media, and so on. The least popular channel is Snapchat. million, 9.7

Statistics 122

Statistics Paid Search Agency Advertising Agencies Click Rate 122

Oktopost

MARCH 8, 2021

If you want to create more sales and revenue for your company in 2021, revamping your marketing automation strategy is essential. Business development (namely through automated social media). There are many automation channels that your company should take advantage of for automation purposes. What Is Marketing Automation?

Marketing Automation Services 118

Marketing Automation Services Marketing Automation Automation B2B Marketing 118