Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? Instagram Reels, YouTube Shorts, Snapchat Spotlight) your brand can leverage the following six TikTok takeaways to influence strategies for your other social channels.

Trends 143

Trends Effectiveness Marketing & Strategy Viral Marketing 143

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. Learn More: What Is Social Media Marketing? Learn More: The Marketer's Guide to Choosing The Right Social Media Tools.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. billion industry in 2016 to a projected $16.4

PR 125

PR Work Management Paid Search Agency Planning 125

Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. That number was reached and surpassed in 2020. 71% of B2B marketers said they used video content in their strategy.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Valasys

APRIL 22, 2020

Hashtag marketing is an impeccable way for marketers to improve the reach of their pieces of content and amplify their brands’ visibility to the target audience groups. However, for this to happen marketers need to execute their hashtag marketing strategies correctly. However, that’s not the case.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Tomorrow People

OCTOBER 24, 2017

There are some truly inspirational brands out there in the world of content marketing. fearless content marketing spanning both B2B and B2C organisations. content marketing strategy. content marketing strategy. The company itself is valued at around $4 billion and projects to be worth $10 billion by 2020.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Martech Advisor

SEPTEMBER 26, 2019

With TikTok’s meteoric rise and Twitter introducing 6-second video ads bidding, marketers see tremendous opportunity in these platforms. Let’s dig deep to understand more about these video marketing trends of 2019 and how you can leverage them to drive traffic, engagement, and conversions.

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91

Hubspot

JUNE 11, 2020

By 2027, the live video market is expected to surpass $184 billion. By the end of 2018, marketers were using live video as part of their social media strategy. To give you insight on how often and where general internet users watch live video, I conducted a survey of more than 400 people using Lucid software. Data Source.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands.

Planning 138

Planning Paid Search Agency Digital Marketing Funnels Work Management 138

BenchmarkONE

JANUARY 5, 2022

Did you know that more than 90% of consumers increased their online video consumption in 2020? Video content plays an important role in marketing these days, and if you’re not creating it, you’re missing out on excellent marketing potential. YouTube Live. It is much more complicated to edit than pre-recorded content.

Work Management 86

Work Management Marketing Management Planning Youtube 86

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. This rapid increase forced marketers to ditch traditional practices and get creative with their ideas. Plus, with the Internet becoming more accessible, you can’t get away with unsubstantiated claims.

Social Media 88

Social Media Media Content Storytelling 88

Martech Advisor

MARCH 6, 2020

Zoe Dowling, SVP Research, FocusVision in this article talks about how short-form video platforms permeate the mainstream, and why marketers need to adjust their strategies. Learn More: YouTube Hashtags: The Secret to Video Marketing Success. The TikTok Viral. As of September, 42% of internet users in the U.S.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

ClearVoice

DECEMBER 27, 2021

Content marketing had a big year in 2021. 4 amazing 2021 content marketing campaigns. From personalized content to video and virtual reality, here’s an aggregate list of 2021 content marketing trends and brands that latched on to the emerging trends with success. million between 2020 and 2021, according to Insider Intelligence.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

LeadSquared

DECEMBER 28, 2016

An amazing year comes to an end, with mobile numbers sky-rocketing, viral videos breaking the internet, organic reach nose-diving and content marketing becoming mainstream*. NASSCOM estimates India to have 700 million smartphones by 2020, and 2017 will see the curve climb north, with majority of those consuming video content.

Video Marketing 52

Video Marketing Planning Viral Marketing Paid Search Agency 52

seo.co

FEBRUARY 15, 2022

Unfortunately, clickbait is synonymous with unethical marketing thanks to the intentional disconnect between headline and article. Sensationalist headlines have always been around in some form—most notably on the cover of supermarket tabloid magazines—but it’s only within the past few years that they truly rose to prominence on the Internet.

SEO 98

SEO Ethics Lead Scoring Lead Ranking 98

Valasys

SEPTEMBER 21, 2021

According to statistics, we spend around 42% of our waking hours browsing the internet, with 98% of people using at least two social media platforms. What is the appeal of social media marketing for businesses around the world? Their joint campaign, #WhatsYourName, was implemented on Twitter, Instagram, Facebook, and YouTube in 2020.

Social Media 52

Social Media Examples Campaigns Media 52

Scoop.it

OCTOBER 29, 2020

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Virality is like alchemy. Most of the viral videos appeared randomly, creators were not expecting them to be so successful. You can not treat it like a science. Be Genuine.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Adobe Experience Cloud Blog

OCTOBER 14, 2016

Author: Benji Lamb Venturing into the digital landscape in China is one of the most fascinating and unique propositions for savvy marketers. It’s a huge market with over 710 million internet users, according to China Internet Network Information Center—more than double the population of people in the U.S.

Paid Content 48

Paid Content Paid Search Agency Advertising Agencies Work Management 48

ConvertKit

JULY 22, 2020

Or, you can scale your sales by partnering with an existing market, like YouWorkForThem or CreativeMarket. If you already have printable forms you provide to new clients, designs you use in your business, or even stuff you've created just for fun—there's probably a market for it online! Image via Charli Marie. Image via Wintercroft.

eCommerce 108

eCommerce Product Demand Amazon 108

Single Grain

MARCH 2, 2020

This post was refreshed with new content for 2020. If you’re an experienced digital marketer, then you know that when it comes to content, video is increasingly more important. Whether it’s on YouTube, Instagram or Facebook, consumers love video. YouTube is the second most trafficked site, after Google.

Top of Funnel 130

Top of Funnel Video Marketing Product Tips 130

Hubspot

MARCH 9, 2021

Gen Z has the fastest-growing buying power of any generation -- but it's still one of the most misunderstood and challenging age groups to market to. Gen Z's budget-consciousness became even more apparent during 2020 and the global pandemic. Gen Z's budget-consciousness became even more apparent during 2020 and the global pandemic.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Marketing Agencies 1 Ad Agencies 101

Sprout Social

JUNE 29, 2021

Platforms like YouTube, TikTok and Snapchat have all announced their own versions of creator funds designed to attract the internet’s most creative talent. Content creators produce everything from long- and short-form videos to newsletters, viral dance moves and sponsored posts on Instagram.

Social Media 118

Social Media Brand Identity Branding Media 118

Content Standard

APRIL 19, 2024

This is a familiar story in marketing. With the myriad of social media channels available and the pressure on brands to remain relevant, as marketers, we’re constantly challenged to determine the best social media channels for our brands to focus on. adults report using YouTube.

Paid Content 98

Paid Content Social Media Advertising Channels Brand Identity 98

Moz

MAY 21, 2020

We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. MozCon Virtual will take place from the comfort of your at-home office space across July 14 & 15, 2020. Not your typical marketing couchference.

Bundling 70

Bundling Thought Leadership Advertising Agencies CTR 70

Sprout Social

JUNE 6, 2022

TikTok is known for its viral videos and trendy dances, but there’s another layer of the app that makes it so enticing: the comments. The TikTok comment section isn’t just for reactions either—it’s a playground for internet lore, themed threads and belly laugh-evoking jokes. Brands comment on viral videos frequently.

Viral Marketing 84

Viral Marketing Paid Search Agency Enterprise Management CAN-SPAM 84

Single Grain

AUGUST 27, 2020

If you own a business or work as a marketer for any industry with strict regulatory considerations – such as cannabis, which we'll use as our example, alcohol and tobacco – you are painfully aware of the limitations in how these companies can be marketed. Marketing Consultation . No unsolicited internet pop-up ads.

Paid Search Agency 94

Paid Search Agency Creativity Advertising Agencies Marketing Strategy 94

B2B Digital Marketer

MARCH 18, 2021

If you’re engaging your content marketing strategy this way, then you’re doing it all wrong! Content marketing is a challenging endeavor , and in order to be successful in it, you have to be very intentional. Track you digital marketing activities and measure if you are getting any ROI from it. Episode Transcript.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

Single Grain

SEPTEMBER 22, 2020

Dive Deeper: * The Impact of Social Media on Business in 2020. * 10 Effective SEO Techniques to Drive Organic Traffic in 2020. Subscribe to two YouTube channels (250 points each). Ask users to like, comment, tag and share that post to help increase the virality of the post. How Do Giveaways Boost Website Traffic?

Traffic 141

Traffic Marketing Websites Social Media Startups 141

Martech Advisor

OCTOBER 23, 2019

Learn More: 5 Tips for Selecting the Marketing Tech Stack your Business Needs. After decades of bad experiences with pop-ups, autoplay videos suggested sign-ups and more, users chafe at gimmicks benefitting marketers. The Internet had communities long before the web made them easier to build and manage.

Trends 53

Trends Media Paid Search Agency Communities 53

Martech Advisor

MARCH 2, 2020

Dr. Koya created BuzzFeed Tasty in July 2015, and it quickly became a viral sensation. In this article, we'll look at how BuzzFeed's Tasty took over the internet, one bite-sized recipe at a time. As of February 2020, Tasty's official Facebook page has over 97 million page likes, 17.5 million YouTube subscribers, 36.3

Advertising Agencies 61

Advertising Agencies Viral Marketing Mobile Advertising User-Generated Content 61

Magisto

MARCH 31, 2019

Conversion, the act of turning a viewer who browses your site into a paying customer, is the name of the game in modern marketing. Here is a quick tutorial on marketing touchpoints and how they generate conversion for your business. Product-market fit is the degree to which a product satisfies a strong market demand.

Conversion 60

Conversion Word of Mouth Touchpoints Mobile Advertising 60

Outbrain

FEBRUARY 10, 2021

2020 was a year of unprecedented change. Marketers worldwide have allied with the best video producers out there to discover new ways to engage with their customers and reach new clients. In this piece, we’ll talk about some crucial video stats from the past years and how you can use them to boost your marketing strategy in 2021.

Stats 29

Stats Video Marketing Marketing & Strategy Marketing Strategy 29

Valasys

MARCH 19, 2020

Are you sticking to a content strategy impactful enough to engage the audiences and help you accomplish your marketing & sales goals? The problem starts when the common content marketing mistakes loop in. Not Employing Data-Driven Research: The modern age content marketing needs to be data-driven.

Paid Content 59

Paid Content Top of Funnel B2B Marketing Planning 59

Vidyard

OCTOBER 19, 2016

And it’s no surprise that when the internet rolled around in about the same time frame, it would take less than 30 years for video to become one of the primary, and most exciting uses of this new communications network. On-demand television was an exciting idea as early as the 1970s. Funnily enough, it all began with a pot of coffee.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

Whale Pages

MARCH 4, 2020

SaaS Content Marketing | Strategy + Examples. ” Written By Sterling Sweeney: Published March 4th, 2020 | Updated March 4th, 2020. Sterling Sweeney is a growth hacker and the driving force behind WhalePages , a SaaS marketing agency ?. insert any marketing or growth related search here).

Case Studies 98

Case Studies Case Study Studies Top of Funnel 98

Bannerflow

APRIL 19, 2022

As a result, organisations across many industries now recognise the importance of a strong and effective digital marketing strategy. Let’s look more closely at the importance of advancing your digital marketing strategies and the core areas of digital marketing to consider for business growth. . Content marketing.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 52