2020 Digital Transformation Multi-Touch Attribution Research 
Valasys
JULY 1, 2021
According to research by Spotler, 64% of B2B e-commerce marketers accede that B2B marketing automation solutions contribute to more sales. Marketing automation solutions allow B2B marketers to personalize the emails, landing pages, and website content for different visitors on the website based on their behaviors and attributes.
Full Circle Insights
JANUARY 27, 2021
Digital transformation accelerated in 2020 because it had to. The pandemic made social distancing protocols necessary and revved up online product research and buying for businesses and consumers alike. Twilio COVID-19 Digital Engagement Report. Gartner 2020 CMO Spend Survey. Attribution Model Cheat Sheet.
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Full Circle Insights
MAY 20, 2022
They want to control the process, which often means doing their own research. For example, maybe a senior manager attended a conference on risk management compliance and asked someone on their team to do research on risk management compliance software. Marketing Attribution and Funnel Metrics Are Still the Key.
Full Circle Insights
JULY 13, 2023
SAN ANTONIO, Texas,  July 13, 2023 — Scaleworks, the B2B SaaS-focused venture equity firm, today announced its acquisition of Full Circle Insights, known for helping companies drive pipeline growth through their marketing attribution and campaign measurement platform.
Full Circle Insights
SEPTEMBER 8, 2021
of company revenue in 2021, down from 11% in 2020. The report notes that after budgets were cut in 2020, CMOs expected them to bounce back in 2021. Intro to Full Circle Campaign Attribution. Building a Solid Case for Attribution to the CMO. Research Brief: Demand Waterfall®: What To Measure And Why. They didn’t.
Full Circle Insights
SEPTEMBER 20, 2022
ABM is taking B2B marketing by storm, and in response to increasing customer requests, Full Circle has developed an innovative product that allows marketers to track account engagement from both digital and non-digital campaigns within an account funnel. Digital Source Tracker Revenue Dashboard Overview.
Full Circle Insights
JANUARY 24, 2023
Bombora’s Company Surge ® Intent data tells users which businesses are researching the products and services they and their competitors sell. Full Circle ABM users can take advantage of integrated Intent data from Bombora to accurately track campaign attribution and account activation from target account selection to closed/won deals.
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