2020 Digital Transformation Marketing Budget Creation Research 
Marketing Insider Group
DECEMBER 21, 2020
Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. this year as well. Makes sense.
Webbiquity
MARCH 1, 2022
But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. IT purchasing budgets weren’t cut (generally) but were shifted different priorities, accommodating remote work and accelerating digital transformation initiatives. No surprise there.
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Hinge Marketing
JANUARY 29, 2020
But that’s not a sustainable growth strategy in today’s marketplace…and the research backs that up. Technology and automation will reshape the skills needed in marketing departments. FREE Download] High Growth Study 2020: Executive Summary. FREE Download] High Growth Study 2020: Executive Summary.
Sprout Social
JUNE 17, 2021
Digital transformation is in full swing. Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. — Kate Ruda (@kate_ruda) August 17, 2020. Why it’s important.
Martech Advisor
DECEMBER 18, 2019
What changes will 2020 bring to public sector marketing? With that in mind, what can public sector marketers expect in 2020? In 2020, let’s expect an 8% percent increase to 50%. Learn More: How to Make Digital Transformation a Reality. What a decade. Here are a few of my predictions.
Conductor
MAY 2, 2022
Since then, digital marketing has boomed as many organizations realized the urgent need for digital transformation. As a result of the increased prioritization of digital, more companies are relying on organic marketing as a key revenue-driving and brand-building channel. Let’s dive in. What is Marketplace?
Martech
NOVEMBER 1, 2022
If what’s past is prologue, marketing budgets will likely contract further in the coming year, despite a new survey saying 70% of U.S. marketers expect their tech budgets to grow. Dig deeper: B2B marketing budgets stalled out in 2022. Back to basics: Start with a plan.
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