2020 Budget Management Companies Digital Transformation 
Marketing Insider Group
AUGUST 10, 2020
Q: Eric last fall you highlighted an ABM program targeted at private equity companies that not only provided impressive results but showcased creativity in using ABM in new ways. Since then, we have continued to creatively market to that PE firm and their portfolio of companies. A: That was a fun case study.
Televerde
SEPTEMBER 10, 2020
The following is a preview of some of the topics to be discussed in our upcoming webinar, September 17, 2020. In 2018, a Wall Street Journal editorial declared that “Every company is now a tech company.” With the advent of the COVID-19 pandemic, the push toward digital transformation became even more urgent.
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Blue Flame Thinking
NOVEMBER 5, 2020
If 2020 taught us anything as marketers, it’s the importance of being agile. Throughout many industries, marketing budgets took a hit. In fact, in a recent survey of CMOs by Gartner , 44% reported facing midyear budget cuts due to the effects of the pandemic. Here are a few of our suggestions: Lean into digital.
Hubspot
JANUARY 4, 2021
Marketers are community-minded people. We collaborate across multiple departments in our own companies, while keeping track of competitive players and ensuring we're deeply connected to the needs and goals of our customers. Companies should be ready to be active contributors and bring practical value to the conversation.".
Martech
NOVEMBER 1, 2022
Somehow, news that e-commerce jumped 55% during the last couple of COVID years is lost on many, except maybe the companies able to capitalize on the wave. Every CMO I’ve talked with in the past two years is hungry for talent, but they haven’t had the budget to staff up. Dig deeper: B2B marketing budgets stalled out in 2022.
Tomorrow People
MARCH 3, 2021
Discover how brands have accelerated digital transformation projects, what tech is being used, and which channels and industries are enjoying success. Marketing’s broad response to Covid-19. In other words, marketers realize they have to do more to create an impression with their audience. Measuring consumer change.
Kaon
JULY 10, 2020
This article was originally published by MarketingProfs , May 18, 2020. CEOs Must Invest Now in Marketing. That is precisely what is happening today in most companies in response to the global economic downturn that has resulted from the COVID-19 pandemic. Survive or Thrive? When Cutting Is Undercutting.
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