Martech

MARCH 21, 2022

Congratulations to all you B2B sales and marketing warriors! You’ve made lemonade from COVID lemons by dramatically improving efficiency of your sales process during the pandemic. Three-quarters of B2B sellers say that they are more efficient than prior to COVID, according to a recent McKinsey & Company survey.

B2B Sales 90

B2B Sales Process Peer-to-peer Effectiveness 90

Square 2 Marketing

DECEMBER 22, 2020

Lessons That Many Businesses Have Been Addressing Long Before 2020. However, if you want to be positive, the new business conditions forced companies to take a long look at how they market their companies, how they sell their products/services and how they care for customers.

Digital Transformation 60

Digital Transformation Terms and Conditions Trade Show Sales Cycle 60

Tony Zambito

OCTOBER 23, 2018

A hot buzzword during the past couple of years has been digital transformation. It has branched off a few more in the world of marketing and sales: Martech Transformation. Sales Transformation. CX Transformation. Customer Engagement Transformation. 2020 Looms Ahead.

Digital Transformation 184

Digital Transformation Buyer Personas Work Management Marketing Management 184

Marketing Insider Group

JANUARY 2, 2020

To succeed, your marketing transformation must go way beyond buying some cutting-edge tech, slapping a cute little chatbot on your website, and calling it a day. When you begin such a massive undertaking as a marketing transformation, effective thought leadership is unquestionably the key to success.

Work Management 196

Work Management Paid Search Agency Marketing Management Advertising Agencies 196

Biznology

OCTOBER 11, 2021

In September 2019, “ A Brief History of Digital Transformation ” published by ContentStack looked forward to a near future (2020) where “50% of The Global 2000 will see most of their business depend on their ability to created digitally transformed products, services, and experiences.”. Working full-time at home.

Digital Transformation 194

Digital Transformation Work Management Marketing Management Gartner 194

Lake One

JANUARY 4, 2021

Manufacturers tend to excel at digital transformation on the manufacturing floor. When it comes to finding areas to improve manufacturing processes and scaling their business, manufacturing often leads other industries. Meryl Steinhauser | Product Manager | Polywater. Amy Helke | Inside Sales | Polywater.

Digital Transformation 52

Digital Transformation Enterprise Management Work Management Marketing Automation Services 52

Strategic-IC

NOVEMBER 17, 2021

The digital transformation market is growing at breakneck speed. The numbers are certainly compelling with the market estimated at $415 billion in 2020, rising to $3,301.8 With a market that size - are we all clear what digital transformation is? 7 ways ABM powers digital transformation.

Digital Transformation 62

Digital Transformation Account Based Marketing ABM Advertising Benchmark 62

Marketing Insider Group

AUGUST 10, 2020

While digital clearly topped her list, it also included Account-Based Marketing (ABM) and the way we manage the Customer Experience (CX). We have come a long way from the “one-size-fits-all” and “spray-and-pray” marketing tactics of the past. The concept of one-to-one or one-to-few marketing is hardly new.

Account Based Marketing 319

Account Based Marketing ABM Work Management Marketing Management 319

Hinge Marketing

JANUARY 29, 2020

Companies today face new challenges. And only the most proactive companies will keep up with swift changes in buyer behavior. FREE Download] High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary. These exceptional companies were able to grow 3X faster than average.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Oktopost

JANUARY 6, 2021

Here you will find a summary of our latest webinar “From the Experts: 2020 Year in Review” hosted with our good friend Shannon Seastead, Sr. What Was the Biggest Impact Covid Had on Our 2020 Plans? In 2020, unless mobile numbers were provided, we had to rely on digital means of communication.

Digital Transformation 107

Digital Transformation Webinar Metrics Social Media Planning 107

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Impersonal ads and digital experiences. Ambiguous ROI and direct relationship to sales. B2Bs don’t have time or money for tactics that don’t drive revenue.

Marketing Budget 342

Marketing Budget Marketing Budget Creation Budget Programs Research 342

Pam Didner

JANUARY 5, 2020

Feb 24-26, 2020 | Scottsdale, AZ | Website. The B2B Marketing Exchange is a great conference to attend if you want to better understand how intelligent marketing, sales, and content can come together to create unforgettable content for your company. Mar 12-13, 2020 | Portland, OR | Website. Unleash 2020.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Vidyard

DECEMBER 14, 2020

Annual State of Video Report also shows the use of video in sales and customer conversations jumped 93%, with ROI steadily improving year over year. KITCHENER, Ontario – December 14, 2020 – With the forced shift to remote work this year, video content went from a nice-to-have to a need-to-have tool for companies, a new research report shows.

Distribution 66

Distribution Video Marketing Customer Satisfaction Business 66

Vidyard

DECEMBER 14, 2020

Annual State of Video Report also shows the use of video in sales and customer conversations jumped 93%, with ROI steadily improving year over year KITCHENER, Ontario – December 14, 2020 – With the forced shift to remote work this year, video content went from a nice-to-have to a need-to-have tool for companies, a new research report shows.

Distribution 65

Distribution Video Marketing Customer Satisfaction Business 65

Martech Advisor

DECEMBER 17, 2019

As the countdown to 2020 begins, marketers across the globe are looking ahead. From why direct-to-consumer (D2C) companies are moving away from social media marketing channels to how voice search will influence customer experiences and buying decisions, to the critical role of AI, find out which trends will shape the future of marketing.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

Vidyard

SEPTEMBER 14, 2021

From banking and wealth management firms to independent insurance brokerages, virtual selling for financial services is next for any financial services team looking to connect with new clients or grow existing ones. Where to Use Video in the Sales Cycle 4.1 Top of the Funnel 4.2 Further Down the Funnel 4.2.1 Post-Sale 5.

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

ClickZ

JULY 2, 2020

30-second summary: You can use predictive analytics to help you create stronger campaigns that resonate with customers and prospects better, as well as to identify leads who are warm enough to proceed to the next sales stage in your business. 4) Managing social media accounts. 2) Improving customer service efforts.

Marketing AI 142

Marketing AI Digital Asset Management Marketing Management Banner Ads 142

Valasys

FEBRUARY 10, 2020

Customer Experience Management (CXM) is a new visionary approach to marketing & it’s about architecting a favorable environment for enhanced customer experience (CX). Customer Experience Management is all set to become smarter in the year 2020. Evidently, focusing on CXM is essential for a company’s future success.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Outreach

NOVEMBER 18, 2020

As a sales leader, you are not just “key” to change management — you’re critical. In fact, managers account for at least 70 percent of the variance in employee engagement, according to Gallup. Here’s how you can make change management a success at your organization: Take Ownership Over Change.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Advertising Mediums 52

Zoominfo

OCTOBER 23, 2019

Only 23% of businesses have incorporated AI into processes and product/service offerings today ( source ). The largest companies (those with at least 100,000 employees) are the most likely to have an AI strategy, but only half have one ( source ). 47% of digitally mature organizations say they have a defined AI strategy ( source ).

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Outreach

SEPTEMBER 29, 2020

During the final installment of our Summit Series masterclasses, sales leaders posed a question we’re all asking: How do we redefine leadership today to set ourselves up for success in the future? By the time they speak to a sales rep, they’re well-versed about the product. The work we’re doing is no longer “unprecedented.”

Ad Building 80

Ad Building Digital Transformation B2B Sales Creativity 80

Seismic

JANUARY 21, 2021

The acceleration of digital transformation in sales will only continue. By 2025, Gartner projects that 80 percent of sales interactions will occur in digital channels. The most effective digital experiences are timely, relevant, and personalized. The importance of personalized buyer experiences.

Top of Funnel 102

Top of Funnel Marketing AI Analytics Organization 102

Martech Advisor

FEBRUARY 18, 2020

72% of Chief Marketing Officers (CMOs) see greater collaboration in organizations to reach company-wide growth goals. Executives-as-a-Service" firm, Chief Outsiders , released its 2020 Market Trends , a CMO survey about what to expect this year in marketing and company growth. Key Learnings from the Findings for 2020.

CMO 89

CMO Customer Surveys Marketing AI Paid Search Agency 89

Square 2 Marketing

JULY 14, 2020

In The New Normal, Sales Execution Will Rule The Day – Are You Ready? Innovative and proactive companies are reimagining and digitally transforming how they sell. Now is the time to look hard at your sales process, sales execution, sales team, sales metrics, reporting and more.

Trade Show 76

Trade Show Digital Transformation Effectiveness Rules 76

Hubspot

DECEMBER 8, 2020

Now that 2020's global pandemic has taught most of the world how to live and work completely from home, marketers planning their 2021 strategy are asking one big question: “Will this uncertain time change the way people spend money?”. How Purchasing Behaviors are Changing in 2020. Brand loyalty is being tested.

Research 101

Research Brand Identity Branding Budget Programs 101

Brandpoint

AUGUST 27, 2021

Over a year ago now in spring 2020, I graduated from college and entered the workforce in one of the scariest and most uncertain times in recent history. Just a quick Google search uncovered so many blogs and forums from some of the leading marketing software companies — even some I was already using. Blog-style posts?

Advertising Agencies 122

Advertising Agencies Internet Marketing Paid Search Agency Digital Transformation 122

Seismic

MARCH 22, 2021

The way that B2B companies do business changed dramatically in 2020. Although digital transformation in sales has always been on the horizon, 2020 and the COVID-19 pandemic have greatly accelerated its adoption. Sales enablement is no longer a nice-to-have.

Advertising Benchmark 89

Advertising Benchmark Paid Search Agency Correlation Digital Transformation 89

Outgrow

MAY 20, 2020

9 Must-Have Conversion Rate Optimization Tools In 2020. After all, every step of the marketing funnel boils down to conversions and revenue. In fact, top converting companies allocate more than 5% of their marketing budgets on optimization. This ultimately helps reduce cart abandonment issues and foster sales.

Conversion Rate 105

Conversion Rate Budget Programs Optimization Conversion 105

Martech Advisor

JANUARY 27, 2020

Toby Britton, CMO at Miappi explores how brands can improve their e-commerce experience in 2020 by using marketing tools such as user-generated content to personalize their consumer experience in an effort to support their e-commerce experience strategy. Learn More: Digital Transformation in B2B Commerce. Personalization.

Work Management 84

Work Management Word of Mouth Marketing Management FAQ 84

Lake One

JANUARY 6, 2021

Rybbon takes the pain and costs out of managing digital rewards and incentives with its leading all-in-one and global solution for sending, tracking and managing your rewards and e-gift programs. With our partnership with Rybbon, e-gifting helps break down barriers in digital selling, account based marketing and lead generation.

Advertising Agencies 65

Advertising Agencies Paid Search Agency Work Management Marketing Management 65

Martech

JANUARY 3, 2022

Why marketing operations teams devote most of their time to automation, and campaign management tools. The number of applications increased to 8,000 in 2020, from just 150 in 2011, according to chiefmartec.com’s Scottt Brinker in his latest Marketing Technology Landscape. Nearly 30% were Marketing Managers, followed by 13.8%

Digital Asset Management 117

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 117

Brandpoint

NOVEMBER 15, 2021

If you’re like us, you had email after email flooding your inbox notifying you of conferences and trade shows that were set to be in-person suddenly switched back to virtual, as if we were in 2020 again. How to Prepare Meet regularly with all members of your marketing team (and sales, too!).

Trends 157

Trends Planning Work Management Contingency Planning 157

Oktopost

DECEMBER 13, 2020

Here you will find a summary of our latest webinar “From the Experts: Constructing the Social Bridge Between Sales and Marketing hosted with our good friend Megan Thudium, Senior Consultant, Content Marketing & Founder, MTC The Content Agency. How can we reach these same people in a more digital manner? .

Social Marketing 118

Social Marketing Paid Search Agency Trade Show Advertising Agencies 118

GreenRope

JUNE 7, 2021

4 Tips for Taking Your Business Digital in 2021. 2020 was all about going digital, and businesses that are yet to establish a digital presence will struggle to compete both locally and internationally. They had never needed a true digital presence until 2020. Focus on Leadership.

Digital Transformation 52

Digital Transformation Tips Business Work Management 52

Salesforce Marketing Cloud

JUNE 29, 2022

A growing number of companies are going beyond simply imagining it. Companies have been investing in business automation for decades to eliminate manual tasks and free people to focus on things that drive growth. The scale, scope and reasons for automating business processes continue to evolve. Learn more.

Efficiency 98

Efficiency Marketing AI Automation Product 98

Onalytica B2B

JANUARY 8, 2019

I have worked in B2B marketing, sales and alliance management for 25 years. My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. I clearly remember how as a sales rep, I controlled the information my prospects and customers received.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Conversica

JUNE 8, 2021

a leader in Conversational AI solutions for revenue teams that help organizations attract, acquire and grow customers at scale, today announced its quarterly new subscription sales increased 23% since the first quarter of 2020; after a 210% year over year increase in 2020. About Conversica.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Gartner 52