Vision Edge Marketing
APRIL 16, 2024
The digital transformation has reshaped the business landscape. When coupled with the principles of advantageous excellence (AdvEx), digital transformation becomes a catalyst for continuous improvement, agility, and long-term success. Caterpillar Inc.
Marketing Insider Group
MAY 11, 2020
If you thought you weren’t ready for digital transformation before, you may no longer have a choice. Lockdown policies in many countries mean that non-essential businesses have had to close their offices and business premises and transition their operations to a digital model. But now those same companies may now have no choice.
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ANNUITAS
NOVEMBER 14, 2022
Since 2020, the term Digital Transformation has become everyday lingo for a go-to-market professional. The world was shifting to digital-first so fast that traditionally sales-led companies struggled to keep up. and the term “digital transformation” started to gain traction in the go-to-market space. .
Martech
OCTOBER 23, 2023
Digital transformation can mean many things to marketers and organizations. It all depends on a business’s digital maturity and the strategic goals the transformation is intended to achieve. One thing is certain — digital transformation affects the entire organization. LinkedIn: Tim Crawford (5.9K
Advertiser: ZoomInfo
The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date.
Marketing Insider Group
OCTOBER 15, 2020
It was my pleasure to recently connect with her to discuss the evolution of digital marketing in the face of a global pandemic, the implications of a shift to virtual events, and marketing analytics, data, technology (MarTech) and more. So, there isn’t this need for one large physical event to equal one large digital experience.
Top Rank Marketing
FEBRUARY 7, 2024
For B2B companies, digital transformation is not a destination; it’s an ongoing journey. Marketers must continuously assess and adapt their marketing technology stack to remain competitive, meet evolving customer expectations, and seize new opportunities in the digital landscape.
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