Martech

DECEMBER 27, 2022

Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. Enterprises that don’t keep up with the quick changes coming will fall behind,” said Tam Ayers, field CTO, North America for enterprise integration platform as-a-service company Digibee.

Enterprise Management 97

Enterprise Management Digital Experience Platform Organization Marketing Management 97

Brandpoint

NOVEMBER 9, 2021

This is especially important for large organizations that have multiple arms, brands and even companies. Whether you’re Microsoft or a one-person shop, you need to provide an exceptional, personalized experience. 2020 and 2021 were years of big changes, trying new things and reacting to the rollercoaster that we were all on.

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

Martech

OCTOBER 6, 2022

The collaboration piece comes from Optimizely’s 2020 acquisition of Welcome (now Optimizely Content Management). Dig deeper: Enterprise digital experience platforms: A marketer’s guide. A full re-platforming on the Optimizely DXP left it accessible and optimized, said CMO Kevin Bobowski.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Digital Experience Platform 94

Martech

FEBRUARY 10, 2022

Acquia’s Customer Experience report found that 94% of marketers claim their organization had changed their digital customer experience strategy in the 18 months following the 2020 pandemic. And while there are always factors specific to every brand, the pandemic accounts for the bulk of this transformation. “A

Digital Asset Management 117

Digital Asset Management Marketing Management Paid Search Agency Touchpoints 117

Martech

OCTOBER 19, 2022

End-to-end digital experience platform Sitecore announced a series of product developments this week, as well as survey findings about the releance of the metaverse to brands. In addition to over 2,000 attendees at Chicago’s McCormick place, the digital experience platform said around 10,000 were attending online.

Digital Experience Platform 113

Digital Experience Platform CMS Development Work Management Marketing Management 113

ClickZ

APRIL 22, 2020

We chatted with customer experience expert Paige O’Neill, CMO of Sitecore, to hear her thoughts on this new normal — and to look at how companies can adopt a truly customer-centric approach going forward. I’ve since been fortunate to work across a range of companies. I think that’s a really great question.

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

ClickZ

JULY 31, 2019

Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. What makes Percolate unique and what is next for the company? Percolate’s technology falls somewhere between a “content marketing platform” and a “marketing resource management tool.”

Enterprise Management 91

Enterprise Management Resource Management Digital Asset Management Work Management 91