Brightedge

SEPTEMBER 24, 2020

3 min read How 2020 will be different. So far, 2020 has been quite the year. If you’d like to learn more about how this year will be different, be sure to check-out our full whitepaper on 2020 Holiday Planning we're releasing next week. Tags: 2020 holiday, COVID-19 Blog Category: Digital Marketing

Planning 85

Planning Enterprise Management SERP Keywords 85

Scoop.it

JUNE 23, 2020

95 percent of users only look at the first page of search results and half of the clicks on SERPs go to the top three results. For 2020, you need to determine what inspires your target audience to create content that can engage users and convince them to interact with your brand. This is exactly why content is worth optimizing.

Trends 93

Trends Content Marketing Content Curation 93

Moz

FEBRUARY 25, 2020

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. Let's dig into a few of these.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Here is a compilation of five actionable SEO tips to adapt to these changes in 2020. Prioritize Mobile Experience in 2020.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Adobe Experience Cloud Blog

JANUARY 9, 2020

Featured snippets are one of the most sought after spots on Google search engine results pages (SERPs). Even further, by 2020, 50% of Google searches will be completed through voice search. When will we see voice-first indexing? Tip #1: Obtaining the Featured Snippet. Why is that? Tip #4: Focus on Local Searches.

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

SmartBug Media

SEPTEMBER 23, 2020

Day two at INBOUND 2020 has been packed with great sessions from some of the greatest minds in sales, marketing and customer service. Don’t just throw content out there for the sole purpose of blogging x times per month. No surprise here! Here’s our top sessions and their corresponding highlights. Is technical SEO still relevant?

SEO 105

SEO Lead Scoring Lead Ranking Hubspot 105

Conductor

MARCH 29, 2022

And the eCommerce industry added $219B in sales in 2020 alone. In this post, we take a retrospective look at organic eCommerce traffic since the start of 2020. We pulled data from February 2020 (pre-pandemic) to March 2022 (for which only partial data is available). eCommerce Traffic Trends: The End of the Boom?

eCommerce 115

eCommerce Paid Content Features Trends 115

Valasys

MARCH 5, 2020

An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. Intent’ data fetched from your website analytics as well as the third-party data platforms can help evolve your content strategy with a 2020 vision.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Magisto

JANUARY 13, 2020

Here we are, it is finally 2020, the beginning of a new year and a new decade. With the evolution of online marketing over the past decade, and major marketing trends of 2019 and beyond we’re here to share our top 7 trends that are not to be missed in 2020. SERP Position 0 ranking. And we’re here to help!

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Moz

JANUARY 30, 2020

Today we are talking about SEO in 2020. To cover your bases with foundational SEO will continue to be incredibly important in 2020, basic things like title tags, meta descriptions, alt, all of the basic SEO 101 things. While I might suggest page speed is going to be really important in 2020, is it for your industry?

SEO 74

SEO Keywords FAQ SERP 74

Sharpspring

JANUARY 7, 2020

Mobile user experience will become more important than ever in 2020. For online businesses, it’s crucial to focus on user experience trends (also referred to as UX trends) and maintain a mobile-friendly website in order to keep a high rank in search engine results pages (or SERPs) and generate higher conversion rates. . 3D Graphics.

Trends 61

Trends Mobile Marketing Ideal Customer Profiles Display 61

Moz

JULY 15, 2020

There's endless possibilities w/ #machinelearning : Some cool things: - AI-generated faces - Auto-excuse generator (need that) Leveraging for SEO: - Keyword research - Forecasting time series - Extracting entities and categories from URLs - Internal link analysis #mozcon — Seer Interactive (@SeerInteractive) July 15, 2020.

Lead Scoring 68

Lead Scoring Lead Ranking CTR API 68

Method and Metric

JANUARY 3, 2020

As we embark into 2020, here are some evolutionary considerations to ponder when strategizing for the year (and decade), ahead. Your on-page SEO could be perfect, your blog content could be fully optimized, your site hierarchy and URL structure flawless, and your technical SEO components exceptional. SERP features.

SEO 79

SEO Marketing & Strategy SERP Lead Scoring 79

Moz

JULY 15, 2020

There's endless possibilities w/ #machinelearning : Some cool things: - AI-generated faces - Auto-excuse generator (need that) Leveraging for SEO: - Keyword research - Forecasting time series - Extracting entities and categories from URLs - Internal link analysis #mozcon — Seer Interactive (@SeerInteractive) July 15, 2020.

Lead Scoring 61

Lead Scoring Lead Ranking CTR API 61

Hubspot

NOVEMBER 5, 2020

So if you’re looking to use surround sound in 2021, the two of us (that’s Irina Nica and Alex Birkett ) thought we’d end this short series with a handful of resources: the formula HubSpot uses to measure progress, our proprietary surround sound tracker (aka the SERP Tracker), and a sample of results to hopefully inspire your own endeavor.

SERP 83

SERP Marketing Automation Services Work Management Lead Scoring 83

Marketing Insider Group

MARCH 13, 2023

Sharing meaningful newsletters, blog posts, and social media updates, can make a serious impact on the success of your business. Between September 2020 and May 2021, Televerde saw a significant increase in website users (28%), new users (23%), and total sessions (42%). Not convinced? We have proof!

Marketing Budget 209

Marketing Budget Work Management Marketing Management Marketing Budget Creation 209

Marketing Insider Group

APRIL 25, 2023

Since November of 2020, CNET , a tech news site owned by Red Ventures, has been quietly publishing low-quality articles written by AI tools. This really hones in on the “authoritativeness” and “trustworthiness” of E-E-A-T, positioning your content to offer value to readers and perform well on SERPs.

Google 215

Google Generation Guidelines High Quality Lead 215

Marketing Insider Group

DECEMBER 29, 2020

2020 has been traumatic in various ways for many of us. Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. consumers listened to podcasts in 2020, up from 44% in 2018. Customization produces brand loyalty. 90% of U.S. Thought Leadership.

Planning 362

Planning Trends Advertising Agencies Paid Search Agency 362

Moz

JUNE 23, 2020

9:00am – Keynote – Welcome to MozCon Virtual 2020 + State of the Industry. Let’s face it: Carrying out SEO magic is all in vain when you’re forgetting about how your brand and products are being surfaced in the SERPs. 5:15pm – That's a wrap for MozCon Virtual 2020! Tuesday, July 14th. 8:30am – Networking. Sarah Bird, CEO of Moz.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Moz

JUNE 23, 2020

9:00am – Keynote – Welcome to MozCon Virtual 2020 + State of the Industry. Let’s face it: Carrying out SEO magic is all in vain when you’re forgetting about how your brand and products are being surfaced in the SERPs. 5:15pm – That's a wrap for MozCon Virtual 2020! Tuesday, July 14th. 8:30am – Networking. Sarah Bird, CEO of Moz.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money. OptinMonster.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

Moz

JULY 14, 2020

Sarah also laid out her thoughts on major SEO trends for 2020. 5 Timely Trends for 2020: 1. new & ramping up search experiences — James Wirth (@jameswirth) July 14, 2020. winning — Seth @ Goldstein Media (@GoldsteinMedia) July 14, 2020. MozCon — Meisha Bochicchio (@MarketingMeisha) July 14, 2020.

PR 59

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 59

Moz

JULY 15, 2020

There's endless possibilities w/ #machinelearning : Some cool things: - AI-generated faces - Auto-excuse generator (need that) Leveraging for SEO: - Keyword research - Forecasting time series - Extracting entities and categories from URLs - Internal link analysis #mozcon — Seer Interactive (@SeerInteractive) July 15, 2020.

Lead Scoring 46

Lead Scoring Lead Ranking CTR API 46

Conductor

MAY 12, 2020

With Digital Presence tracking, you’ll be able to track the visibility of all your digital content across social media, blogs, press coverage and more, on the Google SERP. The post Conductor New Feature Roundup | C3 2020 appeared first on Conductor Spotlight. We’re here to demystify it. Want to see our new features in action?

Features 59

Features Blogspot Work Management SERP 59

Moz

JULY 14, 2020

Sarah also laid out her thoughts on major SEO trends for 2020. 5 Timely Trends for 2020: 1. new & ramping up search experiences — James Wirth (@jameswirth) July 14, 2020. winning — Seth @ Goldstein Media (@GoldsteinMedia) July 14, 2020. MozCon — Meisha Bochicchio (@MarketingMeisha) July 14, 2020.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Moz

JULY 14, 2020

Sarah also laid out her thoughts on major SEO trends for 2020. 5 Timely Trends for 2020: 1. new & ramping up search experiences — James Wirth (@jameswirth) July 14, 2020. winning — Seth @ Goldstein Media (@GoldsteinMedia) July 14, 2020. MozCon — Meisha Bochicchio (@MarketingMeisha) July 14, 2020.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

flux.la

FEBRUARY 1, 2020

In this guide, I’ll show you exactly how to optimize your search engine ranking in 2020. The higher the visibility, the more prominent your domain is in Search Engine Result Pages (SERPs). Rankings : It refers to the process of determining where to place a web page in SERPs. If not, RankBrain sticks to the old algorithm.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

flux.la

JULY 9, 2020

When I was starting out, I thought that producing high-quality content that is relevant to people is the most important thing when it comes to being successful and ranking high on SERPs. Good SEO is what will put your content to the top of the SERPs and lots of people can read it. One of the most important things in those is SEO.

SEO 52

SEO Tips SERP Best Practices 52

Hubspot

APRIL 9, 2020

I strongly suggest that you and your business consider tweaking your SEO strategy for 2020 to outrank your competition. Having a crisp HTML footprint is the easiest way to qualify for rich features in SERPs.". Below are a few areas we are focusing on to improve our organic search visibility this year. Drill into their intent.

Hubspot 93

Hubspot SEO Acquisitions Trends 93

Brightedge

MAY 26, 2020

In February 2020, “gym near me” saw a slight decline in search volume from its previous months. By April 2020, the same keyword saw an 87% decrease in search volume since January. On the other hand, March 2020 saw a huge jump in searches for “loungewear set” as more people sought comfort in their homes.

SEO 130

SEO Cost Per Click Webinar Metrics SERP 130

Stevens & Tate

FEBRUARY 3, 2020

Create local-based content – Create content for your blog that’s relevant to your area and use local keywords wherever appropriate (such as the name of the town or neighborhood you’re located in). Afterward, publish that content on a website blog regularly. Use Social Media To Build Your Brand. You bid on a keyword.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Mobile Advertising PPC 52

Marketing Insider Group

JANUARY 25, 2021

That number likely grew in 2020 when more B2B audiences shifted to digital channels due to the coronavirus. It has a critical role in SERPs (search engine results pages). SEO optimization is not solely for blogging or website pages. In selecting an SEO agency, review their content marketing efforts—blogs, eBooks, videos, etc.—and

Paid Search Agency 329

Paid Search Agency Advertising Agencies Ad Agencies SEO 329

Biznology

MARCH 25, 2019

Instead, you’d want the articles and blog posts you’ve written about the product to show up in search results. If your site is a popular, established online magazine or blog, this may very well be the case. billion in 2020. However, in reality this is far from how it happens. 5: Site speed is also critical.

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

Content Standard

MARCH 9, 2022

As Google’s algorithm changes, so do the strategies of SEOs, content creators, and marketers vying for the precious digital real estate that comprises its SERPs. Here are some recommendations that will help you benefit from the shift resulting from MUM’s release and stay at the top of the SERPs.

Lead Ranking 130

Lead Ranking SERP Content CAN-SPAM 130

DAGMAR Marketing

NOVEMBER 29, 2019

As stated in the report, “No click, or zero click searches are a search engine results page (SERP) that displays the answer to a user’s query at the top of a Google search result. The post Localized Social Media Marketing Success in 2020: Lessons for Small Businesses appeared first on DAGMAR. How is this happening?

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Contently

FEBRUARY 8, 2022

” “Or, maybe we just write a blog post and increase our ad spend to get more traffic to the post!” You show up in the SERP. In a 2020 study , Kantar found that 93 percent of people trust their family and friends to be reliable sources when choosing a brand or service. Word-of-mouth marketing still reigns supreme.

Storytelling 217

Storytelling Branding Brand Identity Word of Mouth 217

Hubspot

MAY 27, 2020

If you're looking for the best way to divide a room full of marketers, bring up the topic of guest blogging. Aside from the brand awareness aspect of it, guest blogging can also be an ethical and sustainable way to build high-quality backlinks and improve your SEO performance. Find reputable guest blogging sites. Write the post.

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68