Adobe Experience Cloud Blog

DECEMBER 17, 2019

However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020. Forward-facing organizations will take advantage of the insights that technologies like AI and marketing automation provide, by viewing their 2020 marketing plans as organic rather than fixed.

Marketing AI 174

Marketing AI Marketing & Strategy Marketing Strategy Peer-to-peer 174

Brightedge

SEPTEMBER 24, 2020

3 min read How 2020 will be different. So far, 2020 has been quite the year. If you’d like to learn more about how this year will be different, be sure to check-out our full whitepaper on 2020 Holiday Planning we're releasing next week. Tags: 2020 holiday, COVID-19 Blog Category: Digital Marketing

Planning 85

Planning Enterprise Management SERP Keywords 85

Moz

FEBRUARY 25, 2020

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. Let's dig into a few of these.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Here is a compilation of five actionable SEO tips to adapt to these changes in 2020. Prioritize Mobile Experience in 2020.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Scoop.it

JUNE 23, 2020

95 percent of users only look at the first page of search results and half of the clicks on SERPs go to the top three results. For 2020, you need to determine what inspires your target audience to create content that can engage users and convince them to interact with your brand. This is exactly why content is worth optimizing.

Trends 92

Trends Content Marketing Content Curation 92

SEMrush

DECEMBER 29, 2020

Learn how to optimize your on-page SEO strategy to rank higher in the SERPs. Take your page to the next level with on-page SEO that helps search engines find and high-rank your content.

SEO 134

SEO SERP Optimization Content 134

ClickZ

JUNE 25, 2020

2020’s best AI marketing tools. That said, having the ability to consistently create content that rises to the top of SERPs is worth its weight in gold—so it’s well worth the investment if you’ve got the resources at your disposal. The post AI marketing technology tools pricing guide 2020 appeared first on ClickZ. MarketMuse.

Marketing AI 137

Marketing AI Pricing Price Budget Programs 137

Adobe Experience Cloud Blog

JANUARY 9, 2020

Featured snippets are one of the most sought after spots on Google search engine results pages (SERPs). Even further, by 2020, 50% of Google searches will be completed through voice search. When will we see voice-first indexing? Tip #1: Obtaining the Featured Snippet. Why is that? Tip #4: Focus on Local Searches.

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

Moz

JANUARY 30, 2020

Today we are talking about SEO in 2020. To cover your bases with foundational SEO will continue to be incredibly important in 2020, basic things like title tags, meta descriptions, alt, all of the basic SEO 101 things. While I might suggest page speed is going to be really important in 2020, is it for your industry?

SEO 74

SEO Keywords FAQ SERP 74

Magisto

JANUARY 13, 2020

Here we are, it is finally 2020, the beginning of a new year and a new decade. With the evolution of online marketing over the past decade, and major marketing trends of 2019 and beyond we’re here to share our top 7 trends that are not to be missed in 2020. SERP Position 0 ranking. And we’re here to help!

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Directive Agency

DECEMBER 13, 2019

In a recent Directive study, 112 software categories were included in a search engine results page (SERP) analysis. The analysis also uncovered that 89 SERP pages out of the 112, 79% of the pages studied, were comprised of either a third party directory or a comparison article of software options in the top three organic search rankings.

Peer-to-peer 102

Peer-to-peer SERP Comparison Purchase Intent 102

Valasys

MARCH 5, 2020

An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. Intent’ data fetched from your website analytics as well as the third-party data platforms can help evolve your content strategy with a 2020 vision.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

SmartBug Media

SEPTEMBER 23, 2020

Day two at INBOUND 2020 has been packed with great sessions from some of the greatest minds in sales, marketing and customer service. No surprise here! Today’s recap sessions revolve around a topic that a lot of our clients struggle with all the time, Search Engine Optimization (SEO).

SEO 105

SEO Lead Scoring Lead Ranking Hubspot 105

Conductor

MARCH 29, 2022

And the eCommerce industry added $219B in sales in 2020 alone. In this post, we take a retrospective look at organic eCommerce traffic since the start of 2020. We pulled data from February 2020 (pre-pandemic) to March 2022 (for which only partial data is available). eCommerce Traffic Trends: The End of the Boom?

eCommerce 115

eCommerce Paid Content Features Trends 115

Sharpspring

JANUARY 7, 2020

Mobile user experience will become more important than ever in 2020. For online businesses, it’s crucial to focus on user experience trends (also referred to as UX trends) and maintain a mobile-friendly website in order to keep a high rank in search engine results pages (or SERPs) and generate higher conversion rates. . 3D Graphics.

Trends 61

Trends Mobile Marketing Ideal Customer Profiles Display 61

Method and Metric

JANUARY 3, 2020

As we embark into 2020, here are some evolutionary considerations to ponder when strategizing for the year (and decade), ahead. SERP features. In the above examples, while these businesses may see fewer website visitors because of these SERP features, keep in mind that doesn’t necessarily mean they will see a loss in revenue.

SEO 79

SEO Marketing & Strategy SERP Lead Scoring 79

Moz

JULY 15, 2020

There's endless possibilities w/ #machinelearning : Some cool things: - AI-generated faces - Auto-excuse generator (need that) Leveraging for SEO: - Keyword research - Forecasting time series - Extracting entities and categories from URLs - Internal link analysis #mozcon — Seer Interactive (@SeerInteractive) July 15, 2020.

Lead Scoring 68

Lead Scoring Lead Ranking CTR API 68

Valasys

MAY 13, 2020

The latest addition to the series of Google’s core algorithmic updates, following the January 2020 core update, is the May 2020 core update that was rolled out on May 4th around 3:50 pm ET on Monday. In that way, Google’s May 2020 core update seems to be a vital one, bigger than ever, and more impactful in many aspects.

SERP 49

SERP Lead Scoring Lead Ranking Business 49

Biznology

DECEMBER 21, 2020

That’s right, ensuring a high position in the SERPs (Search Engine Results Pages) is one of the best ways to drive customers to your physical store as well, simply because modern customers make sure to research companies online before paying you a visit. Here’s what you should know. Making your site mobile-friendly to rank higher.

Lead Scoring 197

Lead Scoring Lead Ranking SERP Mobile Marketing 197

Marketing Insider Group

NOVEMBER 30, 2021

Higher percentages of organic vs. paid web traffic is a good indicator that high SERP rankings are creating brand awareness. Organic share of voice shows how visible your brand is compared to others on SERPs for brand-relevant keywords and topics. What is brand awareness and why is it important? Image Source.

Brand Identity 309

Brand Identity Branding SERP Paid Search Agency 309

Hubspot

NOVEMBER 5, 2020

So if you’re looking to use surround sound in 2021, the two of us (that’s Irina Nica and Alex Birkett ) thought we’d end this short series with a handful of resources: the formula HubSpot uses to measure progress, our proprietary surround sound tracker (aka the SERP Tracker), and a sample of results to hopefully inspire your own endeavor.

SERP 80

SERP Marketing Automation Services Work Management Lead Scoring 80

Moz

JULY 15, 2020

There's endless possibilities w/ #machinelearning : Some cool things: - AI-generated faces - Auto-excuse generator (need that) Leveraging for SEO: - Keyword research - Forecasting time series - Extracting entities and categories from URLs - Internal link analysis #mozcon — Seer Interactive (@SeerInteractive) July 15, 2020.

Lead Scoring 61

Lead Scoring Lead Ranking CTR API 61

Moz

FEBRUARY 4, 2020

In this article, I will take a look at what is in store for SEO in 2020 and how these factors will change the way we formulate strategies throughout the next year and beyond. It's common for the SERP to present a universal search result, which encompasses images, videos, maps, news, and shopping listings. SERPs will continue to evolve.

SEO 93

SEO Marketing AI Trends SERP 93

Conductor

FEBRUARY 18, 2020

Welcome to 2020. If you haven’t seen it already, check out our latest 30/30: 30 Mins on the Last 30 Days in Search, Social and Content webinar posted on January 30th, 2020. A lot of stuff has already gone down in 2020. The People Also Ask box doesn’t count as a dual listing, so you may have a result there and on the main SERP.

De-duplication 71

De-duplication CTR SERP Comparison 71

Moz

DECEMBER 15, 2020

Posted by clschwartz It goes without saying that 2020 has been a wild ride. At Moz, we created a lot of helpful content in 2020, publishing community resources, reports, and guides across topics like local SEO analytics, competitor analysis, keyword research, campaign management, and more. The State of Local SEO Industry Report 2020.

Communities 80

Communities Resources Lead Scoring Lead Ranking 80

Conductor

JUNE 4, 2020

With that, I give you the written edition of C3 2020 SEO Tips & Tricks hosted by Stephan Bajaio and Patrick Reinhart : Know Your Audience. #1 Target keywords that already have answer boxes in their SERPs. See where you’re ranking behind Youtube in the SERP. You can use the information on the SERP to optimize your content.

SEO 64

SEO Tips SERP Forrester 64

Conductor

JANUARY 23, 2020

In 2020, Google isn’t the only place where people turn for answers. Seeing real-time insight into website traffic and visibility of your content is key to staying ahead of the SERP. 2020 is a fresh new decade and we’re just getting started. Understand Demand Across Channels with Social Insights. million searches on Google.

Features 52

Features SERP Conference Keywords 52

Valasys

FEBRUARY 4, 2020

How to use data to improve B2B Personalization in 2020? Do we need all the data in the world or just utilization of the correct data points will suffice to generate the most useful insights for B2B marketers, helping them to optimize the B2B personalization trends in 2020? How Companies Should Use Data to Improve B2B Personalization.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Moz

JUNE 23, 2020

9:00am – Keynote – Welcome to MozCon Virtual 2020 + State of the Industry. Let’s face it: Carrying out SEO magic is all in vain when you’re forgetting about how your brand and products are being surfaced in the SERPs. 5:15pm – That's a wrap for MozCon Virtual 2020! Tuesday, July 14th. 8:30am – Networking. Sarah Bird, CEO of Moz.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Moz

JANUARY 14, 2020

Posted by Alan_Coleman Hello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. High-performing websites got significantly more mobile traffic than the chasing pack.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Moz

JUNE 23, 2020

9:00am – Keynote – Welcome to MozCon Virtual 2020 + State of the Industry. Let’s face it: Carrying out SEO magic is all in vain when you’re forgetting about how your brand and products are being surfaced in the SERPs. 5:15pm – That's a wrap for MozCon Virtual 2020! Tuesday, July 14th. 8:30am – Networking. Sarah Bird, CEO of Moz.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Marketing Insider Group

DECEMBER 29, 2020

2020 has been traumatic in various ways for many of us. consumers listened to podcasts in 2020, up from 44% in 2018. In the past, content marketers could claim both the featured snippet and a SERP entry. Customization produces brand loyalty. 90% of U.S. consumers find marketing personalization appealing. Thought Leadership.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Marketing Insider Group

APRIL 25, 2023

Since November of 2020, CNET , a tech news site owned by Red Ventures, has been quietly publishing low-quality articles written by AI tools. This really hones in on the “authoritativeness” and “trustworthiness” of E-E-A-T, positioning your content to offer value to readers and perform well on SERPs.

Google 236

Google Generation Guidelines High Quality Lead 236

Moz

JULY 14, 2020

Sarah also laid out her thoughts on major SEO trends for 2020. 5 Timely Trends for 2020: 1. new & ramping up search experiences — James Wirth (@jameswirth) July 14, 2020. winning — Seth @ Goldstein Media (@GoldsteinMedia) July 14, 2020. MozCon — Meisha Bochicchio (@MarketingMeisha) July 14, 2020.

PR 59

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 59

Moz

JULY 14, 2020

Sarah also laid out her thoughts on major SEO trends for 2020. 5 Timely Trends for 2020: 1. new & ramping up search experiences — James Wirth (@jameswirth) July 14, 2020. winning — Seth @ Goldstein Media (@GoldsteinMedia) July 14, 2020. MozCon — Meisha Bochicchio (@MarketingMeisha) July 14, 2020.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Moz

JULY 14, 2020

Sarah also laid out her thoughts on major SEO trends for 2020. 5 Timely Trends for 2020: 1. new & ramping up search experiences — James Wirth (@jameswirth) July 14, 2020. winning — Seth @ Goldstein Media (@GoldsteinMedia) July 14, 2020. MozCon — Meisha Bochicchio (@MarketingMeisha) July 14, 2020.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Moz

JULY 15, 2020

There's endless possibilities w/ #machinelearning : Some cool things: - AI-generated faces - Auto-excuse generator (need that) Leveraging for SEO: - Keyword research - Forecasting time series - Extracting entities and categories from URLs - Internal link analysis #mozcon — Seer Interactive (@SeerInteractive) July 15, 2020.

Lead Scoring 46

Lead Scoring Lead Ranking CTR API 46