B2B Marketing Directions

FEBRUARY 5, 2023

Even if a recession doesn't occur, fears of an economic downturn and the continuing effects of inflation may lead both consumers and business organizations to tighten their purse strings and put prospective purchases under greater scrutiny. Given this view, Analytic Partners recommends that marketers, ".

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Oktopost

MARCH 2, 2020

This is the main reason that brands and marketers spend huge sums of money on digital promotion. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing.

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Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 137

Televerde

SEPTEMBER 10, 2020

Virtually overnight, organizations had to reinvent the way they do business and refashion their strategies and processes for digital engagement— including the way they market to prospects and customers. Whether they wanted to or not, marketing departments are now doubling down on digital. B2B marketers are expected to spend $8.14

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Webbiquity

JUNE 23, 2015

As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). How can marketers get the most out of search? The search marketing stats and facts below provide some helpful guidance. Marketers spend a lot of money online; overall, U.S.

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Paid Content Stats Paid Search Agency Search Marketing 100

Sprout Social

MARCH 14, 2022

Naturally, this leads marketers to lean into campaign-building around MLK Day, Black History Month, Juneteenth and/or times of social injustice. Many brands are already leading the way. In 2019, they launched a hair care line with the same name, catering to Black women. 4 brands making inclusive campaigns happen.

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Tomorrow People

NOVEMBER 9, 2018

Content marketing is a growing sector, but are increased budgets leading to better outcomes? This blog summarizes some recent research from the Content Marketing Institute. From the B2B Content Marketing Report 2018, it’s obvious the most successful content marketers are taking this route.

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Paid Content Advertising Agencies Spending Paid Search Agency 136

Adobe Experience Cloud Blog

JUNE 12, 2019

Account-based marketing (ABM) is not a new strategy, and you’ve most likely heard of it before. Account-based marketing spend is expected to increase by 41% in 2019, according to the 2019 Account Based Benchmark Report by Topo. But in recent years, ABM has seen a huge rise in popularity.

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LeadsRX

FEBRUARY 21, 2021

I joined LeadsRx in August 2020 charged with leading and improving upon the processes and services our dedicated Customer Care Team was already providing to customers looking to optimize their ad spend and improve their marketing campaigns. Are we getting a return for our marketing spend. Great questions.

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Marketing Attribution Multi-Touch Attribution Paid Search Agency Work Management 88

chiefmartech

APRIL 21, 2020

Marketing Maker (MAKER) — a marketing developer who builds sites and apps. Operations and analytics roles tend to be more internally oriented, serving stakeholders within the marketing organization. The marketer and “maker” roles are more externally oriented, more directly serving customers and prospects.

Enterprise Management 131

Enterprise Management Work Management Marketing Management Marketing Automation Services 131

Madison Logic

OCTOBER 26, 2023

The  World Tourism Organization recognized 2020 as the worst year in tourism history with a 73% decline in international tourist travel and one billion fewer travelers compared to 2019. At Madison Logic, we use the world’s leading purchase intent data signals to help marketers accelerate the buyer’s journey and drive pipeline.

Enterprise Management 52

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Albacross

APRIL 24, 2019

What is Lead Generation? lead generation ? If you’re a sales rep or a founder of a B2B company, you probably already have at least some experience generating leads. But contrary to popular belief, lead generation isn’t just about cold-calling or ? What Is A Lead. Why Lead Generation Is Important.

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Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Account-based marketers don’t concern themselves with lead quantity.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

SmartBug Media

JUNE 11, 2021

I can’t go on the record and say that I always recommend purchasing lists, as I’m a big believer in organically gathering qualified leads who you can connect with along the way. That said, this is an acknowledgement that many institutions do lean on SAT and ACT lists to connect with new leads.

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Education Account Based Marketing Work Management Lead Scoring 64

Conversica

JULY 31, 2019

New Partnership Promotes AI-driven Lead Engagement for Event Marketers and Sales Teams. The new partnership will help marketing and sales teams maximize the ROI on their event marketing spend. SummitSync does this by enabling organizations to identify the right prospects to target. About SummitSync.

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Marketing AI Advertising Agencies Marketing Management ROI 40

Martech

MAY 27, 2022

As consumers have shifted their attention from traditional advertising to digital channels, it has become crucial for marketers to pivot. in the overall marketing budget and a 16.2% This data highlights the ever-evolving nature of advertising and underscores the importance of adopting relevant marketing strategies.

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Advertising Agencies Advertisements Advertising Mobile Advertising 103

Content4Demand

FEBRUARY 7, 2019

2019 State of Interactive Content Marketing. B2B Budgets Expand. 40% of B2B Brands Set to Increase Marketing Budgets in 2019. Increased marketing spending this year points to its growing priority in the business budget. 6 Financial Service Organizations Crushing It With Video.

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The ABM Agency

JANUARY 15, 2021

Now more than ever, marketing decisions have to be backed up with data and proven with a positive, if not impressive, return. At the same time, B2B digital marketing has grown by 23% in 2020 alone , a number slightly higher than the growth the industry experienced in 2019, before the coronavirus impacted the global economy.

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Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

B2B Marketing Analytics

OCTOBER 20, 2019

Marketing teams across the board are heads-down reviewing 2019 performance and coming up with strategy and budget for 2020. While creating campaigns, most of the marketing organizations follow no or at best, the framework of a fragmented campaign. It’s about time for 2020 planing.

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Porch Group Media

AUGUST 4, 2020

A majority of marketers (52%) reported increased spending during March-June 2020. This varies somewhat by industry, with heath, insurance and retail reporting the highest increases in marketing spend. Of those organizations with a centralized team, one-third have 11 or more full-time CX employees.

Marketing Management 59

Marketing Management Planning Customer Satisfaction Peer-to-peer 59

Aberdeen

JANUARY 25, 2019

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. B2B Marketing Budget Boost. This Marketing Daily column explores B2B marketing spend projections for 2019.

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Intent Data Intent Spending Top of Funnel 40

Heinz Marketing

AUGUST 30, 2019

The differences between companies are growing narrower and narrower, and organizations can no longer rely solely on their features to push a decision forward. And the onus of that experience is beginning to lean on marketing far more heavily. The following response data comes from 283 B2B marketing leaders. Methodology.

Research 72

Research Budget Programs Enterprise Management Marketing Budget 72

Allocadia

MAY 3, 2019

We’ve truly begun seeing the power of the Run Marketing ecosystem, where teams are focusing on creating a foundational data backbone that will ultimately help them execute programs on the Do side of marketing. All-RunDo-Diagram-Connect-2019-V2. What that translated to was 2.5x

Lead Scoring 45

Lead Scoring Lead Ranking ROMI Budget Programs 45

Hubspot

OCTOBER 16, 2019

According to the Public Relations Society of America (PRSA), "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." In today's world, PR and marketing overlap and intertwine, making it necessary to work together. For example, Susan G. Social media.

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PR Paid Search Agency Advertising Agencies Ad Agencies 99

Martech Advisor

OCTOBER 15, 2019

With greater technological advances, marketing professionals and organizations need to stay ahead of their competitors. Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. Improve campaign management. Increase campaign ROI. Acquire more customers.

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Act-On Marketing AI Trends Work Management 71

Marketing Insider Group

FEBRUARY 5, 2024

(Hubspot) 75% of marketers recognize SEO as their most effective content strategy. DemandSage) 49% of marketers believe organic search yields the best ROI. Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. Hosting Tribunal) Food blogs lead in popularity, with 42.8%

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Zoominfo

MARCH 17, 2021

Privacy, regulatory compliance, and employee safeguards are among the leading reasons that companies will put big money towards strengthening IT security in 2021. Meanwhile,marketing departments find themselves challenged by how to effectively track ROI and generate more leads. IT Security Spending Trends.

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Marketing Budget Creation Planning Zoominfo Paid Search Agency 324

Webbiquity

DECEMBER 27, 2022

Organic SEO is usually one of the top sources of both traffic and leads for B2B websites. That makes SEO one of the top areas of investment for B2B marketing teams. B2B marketers spend a great deal of time, effort, and money on top-of-funnel activities to drive website traffic. Yes, it’s an ad.

Top of Funnel 155

Top of Funnel Case Studies Case Study Paid Search Agency 155

Martech Advisor

OCTOBER 24, 2019

Tips to Optimize Your CPM: The Way Forward for Marketers. With marketers spending so actively on digital ads, it is critical to measure whether they are reaching the target audience and having the desired impacts. If you want more visibility into marketing spends, here are three types of CPM that you should remember: 1.

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Cost Per Thousand CPM Impressions Cost 43

Anyword

MARCH 19, 2019

With the loss of organic traffic, we’ve seen a lot of sites pushing to own their audiences. When I read that another publication says they know the exact value of one email lead, and it’s $1.56, I know that’s very fuzzy math at best. What do you think is going to be your team’s focus for 2019?

Storytelling 45

Storytelling Mobile Advertising Newsletter Click Rate 45

LeanData

MAY 12, 2021

Among its impacts, the global COVID-19 pandemic furthered the transition of most industries to a digital-first go-to-market (GTM) strategy, and as a result, in 2020 B2B companies in the United States increased their digital ad spend by 22.6 percent over their 2019 spend ( eMarketer ). What is lead response time?

Rules 52

Rules Sales Qualified Leads Cost per Lead Lead Scoring 52

Outbrain

NOVEMBER 21, 2018

Eventually, the lack of momentum often leads to the relationship ending unnecessarily. “Clients are asking about how paid, social, and SEO can work together to improve overall spend and cost efficiency. “The most significant challenge facing agencies today and moving forward to 2019 is the fragmentation of native audiences.

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Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 35

Customer Experience Matrix

JANUARY 14, 2019

The same pattern holds for marketing technology in general. European marketers spend a slightly smaller share of their marketing budget on martech and a slightly smaller share of their martech budget on data and analytics. marketers expect much higher growth in their 2019 martech budgets.

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Customer Surveys Marketing Attribution Enterprise Management Personalization 149

Single Grain

DECEMBER 18, 2019

At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. There was a time when brands could acquire customers organically, but that era is over. Rising costs are a concern for 85% of marketers, with 13% “extremely” concerned about it.

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Paid Search Agency Facebook Trends Ads 122

seo.co

MAY 10, 2021

Search engines know when content is full of links that lead to spammy sites. Create and stick to your budget. Those who get big results from content marketing for SEO generally have a large budget specifically set aside for content marketing. Just make sure you don’t overdo any of the phrases you use.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. B2B Content Marketing Strategy. B2B Content Marketing Maturity.

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Statistics B2B Marketing Marketing Budget Creation Planning 255

Engagio

OCTOBER 13, 2020

As I like to say, Marketing evolved from being the department that throws parties and prints color brochures to becoming a real driver of pipeline and revenue. Marketing was the “owner” of email, controlling the keys to customer communication. This was exciting, and really helped Marketing build credibility and respect.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Single Grain

NOVEMBER 3, 2023

Instead of focusing primarily on marketing spend to attract customers, companies invest in improving and expanding their products, often leading to organic growth via referrals. in 2019 to a mere 7.7% Developers and tech enthusiasts worldwide quickly embraced MongoDB, leading to millions of downloads.

Enterprise Management 52

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