Hubspot

APRIL 21, 2020

The growing trend of using mobile messaging apps for marketing makes sense. To help you determine which apps to use in your mobile messaging campaigns, here's a list of 43 helpful stats to know. General Messaging App Stats. WhatsApp Stats. By Q1 of 2018, 60 billion messages were being sent through the platform each day.

Stats 95

Stats Emarketing Mobile Marketing Marketing & Strategy 95

KoMarketing Associates

DECEMBER 21, 2017

A new report has found that in 2017, marketers frequently turned to marketing technology to achieve their objectives, and the trend is likely to continue into the new year. Twenty-four percent will spend between one and 10 percent more in 2018. Investing in MarTech to Achieve Top Objectives.

Class 120

Class Stats Marketing & Strategy ROI 120

Webbiquity

AUGUST 27, 2019

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. But to maintain its value to B2B companies, the leadership at Twitter needs to recognize the worrisome trends and take corrective action. Image credit: CMI.

Enterprise Management 223

Enterprise Management Twitter Marketing Management B2B Marketing 223

Hubspot

JANUARY 27, 2020

For example, if you run a B2B firm, you might realize augmented reality isn't a practical technology to research. To give you a bird's eye view of some of the most buzzed-about innovations that could impact marketers in the near or distant future, I've collected 45 stats related to four types of emerging technology. billion ( IDC ).

Marketing AI 101

Marketing AI Stats Enterprise Management Emarketing 101

Webbiquity

MARCH 8, 2016

But the capacity of buyers to consume content hasn’t changed, making content quality (as noted by several contributors to the 2016 B2B Marketing Trends report ) the focus of differentiation moving forward. Here are three more key takeaways from the 22 content marketing stats and facts below: Words today, pictures tomorrow.

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Stats Work Management Marketing Management Content Marketing 100

Hubspot

MARCH 18, 2020

If you're interested in a pursuing a podcast advertising strategy but aren't sure if the right opportunities exist for your company, check out this list of more than 30 podcast advertising stats. In 2018, 17% of marketers were actively planning to add podcasting to their strategy. Edison Research ). Edison Research ).

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Stats Advertisements Advertising Cost Per Thousand 92

Hubspot

MAY 1, 2020

Like with any new trend, brands might also wonder, "Is streaming live video worth my time, or is this strategy just built on hype?". To give you a bird's eye view of the live video landscape, here are 25 stats that you should keep in mind if you're considering live video. 25 Live Video Stats That Marketers Need to Know.

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Rev

MARCH 2, 2018

But it’s 2018 now, which means that there are lots of trends you need to be aware of if you want your content to be relevant to your customers and score with high SEO rankings. To learn more about these trends, read on: 1 Live video. What trend from 2018 are you most excited to implement in your content creation strategy?

Trends 60

Trends Top of Funnel Lead Scoring Lead Ranking 60

Sprout Social

MAY 10, 2019

As YouTube stats for marketers go, that’s great insight into where you could be spending your ad budget, or at the very least maintaining an active presence through video content of your own. In 2018, YouTube viewership grew by its fastest rate in recent years, increasing by 60% year-over-year.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Navigate the Channel

DECEMBER 21, 2017

Google has already declared mobile to be mandatory for search —as of 2018, the tech giant’s mobile-first index will view sites through the eyes of the mobile user, and will rank them accordingly. Millennials make up more than half of B2B researchers. In 2012, B2B researchers were pretty evenly distributed across all age groups.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50

Porch Group Media

DECEMBER 30, 2019

The Ultimate List of Consumer Travel Industry Stats and Trends to Know for 2020. Below is a list of 50 interesting trends and statistics as we look at the travel industry today and gain h into into what the future may hold. Booking.com research revealed some interesting differences between the types of travelers. “We

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Stats Trends Statistics Consulting 72

Webbiquity

JANUARY 19, 2016

billion by 2018. ” Read more about those findings and more in the almost four dozen superb social media stats and facts below. 10 Stats About Social Media Demographics. Pew Research ). billion by 2018. Pew Research Center ). Mary Meeker’s Internet Trends ). 70% of the U.S. 70% of the U.S.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Hubspot

FEBRUARY 3, 2020

Through this research, you'll also be able to identify successful millennial marketing strategies that could still work on Gen Z. To help you build a buyer persona for potential Gen Z customers, I've compiled a list of stats that highlight Gen Z's unique qualities, behaviors, and motivations. 52 Gen Z Stats to Know in 2020.

Stats 101

Stats Work Management Buyer Personas Mobile Marketing 101

Content Marketing Institute

JULY 19, 2018

A little over halfway through 2018, you may be looking for insights on how to maximize your content marketing efforts. Or, maybe you need some great stats to help you build your business case for content marketing. And stay tuned for new research results this fall.). research Click To Tweet. Focus on building an audience.

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Research Planning Content Marketing Peer-to-peer 106

Hubspot

SEPTEMBER 10, 2020

Stats About Entrepreneurship. Entrepreneurship rates have been trending upwards in the United States for the past 19 years. In 2018, the median salary for self-employed individuals was $51,816. We’ll continue sharing relevant data on the state of entrepreneurship as new research continues to emerge. of businesses.

Stats 96

Stats Small Business Marketing Work Management Statistics 96

Bannerflow

FEBRUARY 19, 2020

In-house marketing trends are developing all the time. All the stats feature in this article are taken from Bannerflow and Digiday’s State of In-housing 2020 report. Featuring the thoughts and insight of 200+ senior European marketers it is by far the most thorough analysis of the in-house marketing trend. .

Trends 98

Trends Paid Search Agency Advertising Agencies Planning 98

Content Marketing Institute

DECEMBER 12, 2018

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. But our latest research reveals that 56% of B2C marketers who increased spending over the last 12 months did so in the area of content creation. research Click To Tweet.

Research 89

Research Top of Funnel Content Marketing Budget Programs 89

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . A 2016 Pew Research Center study shows that people are regularly turning away from TV as the main source of their news and information. Now you’re onto something.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

DivvyHQ

NOVEMBER 19, 2018

Anyone who works in content marketing knows the trends can change faster than the seasons. This was made clear again in the latest benchmarking research from CMI , which found huge gaps between the most successful and least successful teams based on proficiency with content marketing tech. We’ve got you covered.

Work Management 54

Work Management Marketing Management Trends Peer-to-peer 54

Content Marketing Institute

NOVEMBER 18, 2017

” We unpack the latest content marketing spending research – and debate whether or not we can actually believe it. The quick hits – Notable news and trends. (10:40 18:44): 2018 predictions from the C-suite. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode.

Budget Management 81

Budget Management Stats Spending Content Marketing 81

Martech Advisor

NOVEMBER 15, 2019

The recent Sales Tech Benchmark survey revealed much about usage and growth trends, and we’ve compiled the ten most notable points in this report, specially curated from a chat between Nancy Nardin from Smart Selling Tools and MarTech Advisor editor-in-chief Chitra Iyer. The top 10 trends in Sales Tech for 2019 – 2020.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Adobe Experience Cloud Blog

OCTOBER 9, 2018

There is much speculation as to why marketers have a shorter lifespan than their executive colleagues, but one stat from the Marketing Performance Management Survey, 2017 particularly caught my attention and could be related: only 23% of marketers earn top ratings from their C-suite on proving impact, value, and contribution to revenue.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

Hubspot

JANUARY 31, 2018

But being a salesperson in 2018 is very different than being a salesperson in 1987. Although it’s arguably more difficult to sell effectively in 2018, it’s easier for top performers to differentiate themselves. 18 Outdated Sales Tactics to Kick to the Curb in 2018. Read blogs or go to industry events to learn about new trends.

Tactics 101

Tactics Cold Calling Work Management Marketing Management 101

KoMarketing Associates

JANUARY 4, 2018

To learn more about how marketers in the manufacturing industry are utilizing content marketing, the Content Marketing Institute recently teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report. ABOUT LISA MURTON BEETS.

Content Marketing 120

Content Marketing Planning Lead Scoring Lead Ranking 120

Martech Advisor

OCTOBER 30, 2019

In this article, we discuss Halloween marketing trends and what marketers and retailers can do to improve last-minute sales. In an attempt to prepare for Halloween and the onset of the festive season, we’re looking at research findings about what the top consumer purchases are and what’s unique about Halloween shoppers.

Planning 47

Planning Trends Marketing Plans Paid Search Agency 47

Parse.ly

MARCH 7, 2019

Which categories of content did the 2018 algorithm change affect the most? From 2017-2018, the overall change in traffic from Facebook to our network decreased by 28%. Hm, hard to spot the trend here… but I’ll try. It also makes up the largest volume of referrals from Facebook, a stat that didn’t change from 2017 to 2018.

Product 107

Product Traffic Facebook Content 107

Brightedge

MAY 16, 2021

You may be surprised by the findings in BrightEdge Research's latest channel share report. This Is Marketing: You Can't Be Seen Until You Learn to See By Seth Godin, 2018. Data-Driven Marketing with Artificial Intelligence : Harness the Power of Predictive Marketing and Machine Learning by Magnus Unemyr, 2018.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

KoMarketing Associates

DECEMBER 21, 2017

Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. From Derek Edmond : The Marketing Statistics You Need To Know To Be Successful In 2018. Valuable research for content marketers about the state of the industry.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Unbounce

JANUARY 13, 2022

7 Marketing Trends You Gotta Know About For Your 2022 Strategy. For example, a jaw-dropping 2018 study showed that 29.5% If you’ve ever researched how to create high-converting landing pages, you’ll find lots of things you should be doing. ( Thanks for the lessons, 2021. Here’s how we’ll use ‘em in 2022. That’s a lot to read!

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

Brandwatch Marketing

JANUARY 7, 2019

With many millions now using the app every day, there is no shortage of Instagram stats and facts that show how popular it is. We’ve trawled the net to find the most up to date, amazing stats around. A post shared by Kylie (@kyliejenner) on Feb 6, 2018 at 1:14pm PST. Instagram history statistics. stormi webster ??

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

KoMarketing Associates

NOVEMBER 7, 2019

Many marketers turn to content marketing to reach out to customers and prospects, but new research suggests that not all of them have mature, sophisticated strategies in place. According to our 2018 annual report, the top two factors respondents attributed to increased success were content creation (e.g., ABOUT LISA MURTON BEETS.

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

Hubspot

NOVEMBER 17, 2020

A few stats in the blog corner: 59% of marketers find business blogging valuable. Edison Research ). Edison Research ). The number of people who listened to a podcast at least once increased by 20 million between 2018 and 2019. Blogs and podcasts are both powerhouse marketing tools. DemandMetric ). Nielson ).

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Sprout Social

MAY 21, 2019

Let’s check the Pinterest stats to find out. According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S. Pinterest users actively research purchases. With more than 1 75 billion Pins to browse through, there are opportunities for every type of brand on Pinterest.

Statistics 111

Statistics Planning Paid Search Agency Stats 111

KoMarketing Associates

JANUARY 30, 2018

On the other hand, Bing Ads also has a great resource section with tons of guides as well as an insights page with industry trends and success stories. Another great resource is Facebook Business News , which is frequently refreshed with new insights, stats, and events. . LinkedIn Ads. Twitter Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

Contently

OCTOBER 25, 2017

The first thing I did when I got the job was to do research, and I’ve been doing that ever since. Here are three great stats that could help you make your case: 1. The 2018 B2C report hasn’t been released yet.). Last month I started working at a Mexican e-commerce company as the content manager.

Marketing & Strategy 150

Marketing & Strategy Lead Ranking Content Marketing Analytics Tools 150

Outbrain

OCTOBER 17, 2018

Will Critchlow (@willcritchlow) October 15, 2018. STAT, recently acquired by Moz , gave insightful data-based tips to shape up your local SEO and smart segmentation. Check out their shiny research with some great data nuggets. distilled (@distilled) October 16, 2018. can_mentes) October 16, 2018. See you next year!

SERP 24

SERP eCommerce Conference SEO 24

Sprout Social

JUNE 17, 2021

Continue reading for seven stats that prove just how important social media marketing is for businesses of every shape and size. Consumer use of social to discover or learn about new products or services increased 43%—a trend that’s expected to continue in the next three years. — Courtney Lacy (@clacy__) December 4, 2018.

Social Media 145

Social Media Statistics Social Marketing Marketing Budget 145