Content Standard

NOVEMBER 30, 2018

Don’t be fooled by the rush of shoppers through department store doors on Black Friday: Even with an uptick in business, brands are paying close attention to holiday marketing trends in hopes of creating any advantage they can over their competition. The holiday marketing season functions as a funnel.

Marketing Strategy 93

Marketing Strategy Marketing & Strategy Multi-Touch Attribution Trends 93

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SnapApp

JULY 31, 2018

To not keep up with these changing trends can be expensive and even lead to legal fallout as the FTC and EU laws catch up with trends in internet communications. Additionally, like most marketing tactics, demand generation is constantly changing to keep up with consumer demand and buying patterns. Image source. GDPR Compliance.

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48

SnapApp

JULY 31, 2018

To not keep up with these changing trends can be expensive and even lead to legal fallout as the FTC and EU laws catch up with trends in internet communications. Additionally, like most marketing tactics, demand generation is constantly changing to keep up with consumer demand and buying patterns. Image source. GDPR Compliance.

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48

Salesforce Marketing Cloud

APRIL 21, 2022

These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. Last year, 68% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 31% in 2018. Marketers are also more focused on first-party data.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Martech Advisor

FEBRUARY 17, 2020

The marketing industry is well-positioned to continue its trend of rapid transformation into the 2020s. Particularly in affiliate marketing, 2020 will be the start of exponential change, writes, Julie Van Ullen, Managing Director, US, Rakuten Marketing. Industry-wide, we’ve seen a trend toward personalization powered by data.

Trends 89

Trends Paid Search Agency Privacy Work Management 89

PureB2B

APRIL 25, 2019

It’s Q2 2019, do you know where your sales and marketing statistics are? We like to keep a finger on the pulse of the B2B marketing funnels and sales pipelines world and thought we would share some interesting insights with you. B2B Buying Process. B2B Marketing Tactics. Read on and enjoy!

Stats 48

Stats Top of Funnel Marketing Qualified Leads Lead Ranking 48

Only B2B

FEBRUARY 28, 2018

3 Demand Generation Trends in 2018. It is only when you map out a good demand-lead generation strategy along your sales funnel that you can capture high-quality leads effectively. With this in mind, we are discussing 3 demand generation trends that can help you boost lead generation this year. Of course, not!

Paid Content 88

Paid Content Demand Generation Agencies Webcast Demand Generation 88

KEO Marketing

DECEMBER 29, 2016

Digital marketing is changing at a rapid pace and the wise marketing team will develop strategies and tactics to optimize their approach and maximize their results. Current clients will receive more targeted and personalized marketing that focuses on their known needs and goals to maximize the possibility of further sales.

Trends 48

Trends Paid Search Agency Planning Mobile Advertising 48

Martech Advisor

SEPTEMBER 26, 2019

Display advertising is a part of digital advertising that can drive significant long-term results when appropriately implemented. Let’s look at ten B2B display advertising strategies as we head towards 2020. In this article, let’s look at the top ten B2B display advertising strategies for 2020 and beyond.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Top Rank Marketing

AUGUST 30, 2023

” Brooke Osmundson Hal Werner has taken a new position as Senior Manager, Digital Optimization, at BMC Software. Mary Hart has been promoted to Senior Content Marketing Manager at Locus Robotics. Mary Hart Ben Cook has taken a new position as Senior Manager, Audience Management, at Yahoo. Never stop learning.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Content Marketing Institute

SEPTEMBER 14, 2018

An 8-Step Process to Use Influencers to Elevate Your Brand. Providing influencers with tracked links lets you build a funnel of users referred from this channel and enables you to compare influencer-related site visit behavior to those attracted through other methods. Correlated sales lift. Click To Tweet. Click To Tweet.

Act-On 111

Act-On Work Management Marketing Management Planning 111

Convince & Convert

MARCH 19, 2018

In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. I predict this trend will continue to rise in 2018 and beyond. First, focus on the story, not the sale. Create value for the user instead of another sales pitch in their news feed. And it doesn’t stop at Twitter.

Paid Content 150

Paid Content Paid Search Agency Top of Funnel Ads 150

Sprout Social

JANUARY 2, 2019

And after all, the social landscape took quite a few twists and turns in 2018. Sounds like a lot to process, right? How can you possibly turn these trends into a concrete plan? Integrate emerging trends and best practices into your 2019 social media marketing strategy. Don’t panic. Increase brand awareness.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

ClearVoice

JANUARY 26, 2021

The notion that social media holds a conspicuous power over its users is to many in the industry an uncontroversial one and should resonate with most business owners and social media managers. Clearly, based on spend alone, social media advertising is here to stay. There is a time and place for everything.

Social Media 116

Social Media Paid Content Training Media 116

Scoop.it

APRIL 13, 2023

In 2018, the platform concentrated on content quality and monetization. ” Regardless of your marketing goal, your video content should cover all sales funnel stages : attract users, engage them, nurture them, and convert them. Try YouTube advertising or cross-promotion.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Vidyard

OCTOBER 18, 2018

Advertisers now film snackable, six-second versions of their 15- or 30-second ads in an attempt to capture viewers’ fleeting attention. We then published the results in our 2018 Video in Business Benchmark Report. It depends on the kind of video, the funnel stage you’re trying to target, and the audience you want to reach.

Video Marketing 116

Video Marketing Top of Funnel Funnel Advertising Advertising Funnels 116

ClearVoice

MARCH 7, 2020

It would be like word of mouth advertising, but at scale (thanks to social media). Optimization – Optimization is a process of monitoring content (often a paid or sponsored ad) and modifying its details based on current performance. This unique platform is designed to transform micro-conversations into macro trending topics.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Valasys

DECEMBER 5, 2022

In 1836, a French newspaper called ‘ La Presse ’ was the first ever platform to have an advertisement space. Thus started the engine of advertising and marketing via print and other broadcasts. Advertisements became digitized. 2018 – Facebook creates story ads and its own Facebook Analytics. .

Facebook 40

Facebook Paid Search Agency Ads API 40

The Lead Agency

MAY 19, 2019

According to the Content Marketing Institute’s 2018 report, 91% of B2B marketers are using content marketing to reach their customers. Bear in mind that the more helpful and valuable your content is throughout the process, the more trust you build and the more leads you generate. This comes down to identifying your buyer personas.

Top of Funnel 89

Top of Funnel B2B Marketing Marketing Strategy Marketing & Strategy 89

TaylorMadeIn KEW

DECEMBER 2, 2018

We execute tactics without quite understanding what we are supposed to achieve or why. My 2018 Christmas wish-list – B2B marketing top tips for 2019. As you well know, I passionately advocate a return to marketing fundamentals, with a focus on developing marketing strategy first, then the tactics that deliver that strategy.

B2B Marketing 61

B2B Marketing Planning B2B Tips 61

Sword and the Script | B2B

NOVEMBER 23, 2019

MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising. 1) Content marketing benchmarks. The metrics content marketers track.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Vidyard

MARCH 23, 2021

You can start to use video to increase qualified leads in your sales pipeline and prove ROI. Think about what different kinds of content might address your personas’ questions at different stages of the buying process. Advanced videos with an “advertising look and feel” will range anywhere from $5,000 to $60,000 for major productions.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Porch Group Media

MAY 28, 2019

Facebook is the top platform for both B2B and B2C businesses 98 percent of the B2C businesses surveyed in Hootsuite’s 2018 Global Barometer Report use Facebook, while 89 percent of the B2B companies do. Getting Started with Facebook Advertising. V12AudienceLink Facebook Advertising Solution. Incorporate Video Ads.

Acquisitions 49

Acquisitions Facebook Ideal Customer Profiles Advertisements 49

Mailmunch

APRIL 27, 2021

What is Video Advertising? . Video advertising is the displaying of promotional content either inside online video content or as standalone ads. According to experts, video advertising will dominate the next decade. A lot of marketers are wondering whether they should invest in video advertising or not.

Paid Content 55

Paid Content Advertisements Advertising Video Marketing 55

Content Standard

OCTOBER 31, 2019

If you were to list them as you’d do for a job advertisement, you’d put natural leader in there, of course, as well as innovative thinker with a desire to break the mold. “Data-driven” has been the battle cry for many years, and the 2020 marketing trends already emerging do nothing to change that perception.

Creativity 41

Creativity Trends CMO Top of Funnel 41

Heinz Marketing

DECEMBER 11, 2017

Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. By Matt Heinz, President of Heinz Marketing.

Top of Funnel 51

Top of Funnel B2B Thought Leadership Lead Ranking Demand Generation Agencies 51

QuanticMind

MARCH 27, 2017

Let’s review the three biggest PPC trends and insights from SMX West 2017 on attribution, targeting and local search. Join our webinar for even more actionable local search tactics. Attribution: Last-click versus Top-Funnel / Mobile versus Everything Else. The biggest search engine marketing conference of Q1 is behind us.

Search Engine Marketing 40

Search Engine Marketing PPC Search Marketing Paid Search Agency 40

QuanticMind

DECEMBER 20, 2018

As a digital advertiser, you know by now that SEM is a fast-paced, rapidly evolving industry — and that the amount of change that happens in one year can easily equal more than a decade of development in another industry. More advertisers will start using Bing PPC. More cross-channel marketing. And it’s getting a lot easier.

PPC 40

PPC Marketing AI Multi-Channel Funnel Advertising 40

SWZD

AUGUST 21, 2019

It was fascinating to get her viewpoint on trends and best practices in marketing at a global giant that has been at the forefront of the computer industry since the punch cards of the 1890 US Census, and is now pioneering the next generation of solutions in artificial intelligence with IBM Watson. IBM Watson is named after, Thomas J.

Work Management 48

Work Management Account Based Marketing Lead Ranking Marketing Management 48

QuanticMind

NOVEMBER 20, 2019

Holiday retail sales crossed the $1 trillion mark in 2018 , thanks in large part to the growth of eCommerce sales between Thanksgiving and Christmas. Paid search advertising offers huge opportunities to gain exposure and drive revenue during the holiday season, but competition is higher now than ever before.

PPC 40

PPC Campaigns Optimization Allocation 40

QuanticMind

MAY 23, 2019

Marketers are focusing on the wrong marketing metrics”, writes senior analyst and author at Forrester, Tina Moffett, in their January 2018 report: “Marketers: Stop Using Vanity Metrics To Value Your Marketing”. In other words, QuanticMind’s model is wired to automatically minimize wasted advertising spend and maximize business returns.

PPC 40

PPC Advertisements Advertising SEM 40

Launch Marketing

JULY 10, 2019

In fact, video snippets are one of the top three content types used by B2B marketers in 2018, along with long-form content and social media stories. Don’t let your CTA pull away from that story or draw overt attention to the advertising direction of the video. Implement your CTAs in a way that weaves with your video story.

Top of Funnel 64

Top of Funnel Video Marketing Tips Paid Search Agency 64

Vidyard

OCTOBER 27, 2019

While the content is broadly entertaining, their target audience of event managers recognize the specialized terms and scenarios presented, and thereby quickly understand exactly how Cvent can help them with specific day-to-day activities. Cvent does this really well their video, Don’t be a Meetings Dinosaur.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Valasys

JULY 24, 2019

Facebook changed its algorithm in January 2018, transforming the ways B2B marketers originally used to reach, engage with & grow their audiences. The marketers can architect impactful Facebook advertising campaigns keeping the following trends in mind: 1. of the businesses used Facebook. Source: outbrain.com).

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

Vidyard

OCTOBER 27, 2019

While the content is broadly entertaining, their target audience of event managers recognize the specialized terms and scenarios presented, and thereby quickly understand exactly how Cvent can help them with specific day-to-day activities. Put Your Videos to Work Create, host, manage, and share your videos. Video Storytelling Tips 3.1

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

KoMarketing Associates

DECEMBER 20, 2018

It’s pretty unbelievable that 2018 is drawing to a close. Keeping on top of the trends and innovation in and around our industry is one of the most important tasks we can do for our clients and selves professionally. Replacing the sales funnel with the sales flywheel. From Anastasia Warren.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121