Biznology

DECEMBER 17, 2020

This is my sixth annual list (see 2019 , 2018 , 2017 , 2016 , and 2015 ). Andy Hoar , former Forrester analyst, saw a hole in the B2B events marketplace and co-founded B2BNext , a lively conference dedicated to B2B eCommerce. She was named Teacher of the Year in 2018. I am pleased to introduce ten standouts here.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Leadspace

FEBRUARY 19, 2018

Here are ten of the best strategies for B2B marketing in 2018. According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. The post 10 Winning B2B Lead Generation Strategies for 2018 appeared first on Leadspace.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

KoMarketing Associates

AUGUST 14, 2019

A new report from Albert and Forrester titled “Harnessing AI’s Potential” found that only 26 percent of marketers who have adopted an AI-driven marketing solution describe it as AI-autonomous, or collaborative in practice. Marketers have adopted artificial intelligence (AI) and begun to integrate it into their overall strategies.

Marketing AI 120

Marketing AI Marketing Report Planning Forrester 120

The Point

DECEMBER 28, 2017

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. DGR) What do you see as the biggest trends in marketing automation in 2018? (HS) DGR) What new opportunities do you see for demand gen and engagement in 2018? (HS) HS) Marketing is becoming more and more personalized.

Marketing Report 176

Marketing Report Marketing Automation Automation Demand Generation Agencies 176

Lattice

JUNE 13, 2018

Lattice recently earned a Strong Performer rating in The Forrester New Wave™: ABM Platforms, Q2 2018. Learn what Forrester had to say.

Account Based Marketing 113

Account Based Marketing ABM Forrester 113

B2B Marketing Directions

DECEMBER 20, 2020

The Google white paper cited a 2018 survey conducted by ISBA (Incorporated Society of British Advertisers). During 2018, Google also conducted forty interviews with marketers at large brands in the UK about their marketing effectiveness practices. In that survey, 29% of the respondents said they had fully integrated MMM and MTA.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Forrester B2B

JUNE 1, 2018

We just published The Forrester New Wave™: ABM Platforms, Q2 2018, which profiles the 14 most significant vendors in this market: 6sense, Demandbase, Engagio, Jabmo (formerly Azalead), Lattice Engines, Madison Logic, MRP, Radius, RollWorks, TechTarget, Terminus, Triblio, True Influence, and ZenIQ. Well that was interesting!

Forrester 40

Forrester Account Based Marketing ABM DemandBase 40

KoMarketing Associates

SEPTEMBER 10, 2019

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. merchants in 2018, up 15.0%

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

InsightSquared

SEPTEMBER 5, 2018

As part of our 2018 presence, we are partnering with our customers, industry leaders, and the revenue ops community to host two break-out sessions, as well as sponsor Ops-Stars. It’s that time of year again and here at InsightSquared, we are gearing up for our sixth annual Dreamforce.

Marketing Attribution 159

Marketing Attribution DemandBase Forrester Forecasting 159

KoMarketing Associates

MARCH 21, 2018

Verndale recently published the “Solving for CX: 2018 Customer Experience Survey” to gauge how businesses are approaching CX differently. Marketers are still invested in delivering a memorable customer experience (CX), but it is not without its challenges, according to new research.

Customer Surveys 159

Customer Surveys Forrester Advertising Agencies High Quality Lead 159

Hubspot

MAY 12, 2020

Forrester ). By 2019, 55% of marketers rated their ABM strategy as “established” compared to just 43% in 2018. Forrester ). At the beginning of 2018, only 18% of adopters had two years of experience in account-based marketing. Forrester ). Forrester ). Forrester ). ITSMA ).

Account Based Marketing 98

Account Based Marketing Stats Ideal Customer Profiles Marketing Budget 98

Adobe Experience Cloud Blog

OCTOBER 9, 2018

In a recent Marketo webinar , Lori Wizdo, VP and Principal Analyst at Forrester Research , recommended aligning the report with the business objective of the stakeholder who’s receiving it. Source: Lori Wizdo, Forrester Research. However, are our stock metrics the ones we should be communicating upward? For example: Stakeholder.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

KoMarketing Associates

JULY 11, 2019

The Society of Digital Agencies (SoDA) and Forrester Research recently published a report titled the “Global Digital Outlook” report for 2018-19, and statistics showed that AI technology and initiatives related to AI-driven digital experiences have been at the top of marketers’ minds for the past 12 months.

Marketing AI 120

Marketing AI Marketing Report DemandBase Planning 120

Launch Marketing

MAY 8, 2018

With over 6,800 marketing technology solutions available to B2B marketers in 2018 (a 27% increase from last year!), While having your sights set on analysts from Gartner or Forrester are great to aim for, focusing on tier 2 and tier 3 analysts should also be targets for your startup to pursue.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Top of Funnel Demand 48

G2M Solutions

OCTOBER 25, 2017

Death of the B2B salesperson: 93% of buyers say they prefer buying online rather than from a salesperson" - Forrester. "57% Here is a selection: "Customers rate the salesperson as the least influential interaction in the buying process" - Gartner. 67% of the buyer's journey is now done digitally" - Sirius Decisions.

B2B Sales 76

B2B Sales B2B Buyer's Journey Gartner 76

KoMarketing Associates

AUGUST 8, 2018

Forrester Consulting and Adobe recently conducted the “Email Marketing Can Launch Customer Obsession” report and found that 45 percent of marketers are at least “customer aware,” while 12 percent are “customer obsessed.” Most businesses (69 percent) said that they spend time and money on email marketing.

Marketing Report 132

Marketing Report Customer Satisfaction Forrester Lead Scoring 132

Zoominfo

JUNE 11, 2021

By comparison, from 2018 to 2019, there was a 0.3% Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Sellers will look for more dynamic ways to earn buyers’ attention,” the Forrester team wrote. For example, in the U.S. Census Bureau. increase in these applications.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

By comparison, from 2018 to 2019, there was a 0.3% Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Sellers will look for more dynamic ways to earn buyers’ attention,” the Forrester team wrote. For example, in the U.S. Census Bureau. increase in these applications.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Hubspot

SEPTEMBER 30, 2020

Forrester, 2019 ). Forrester, 2019 ). InsideView, 2018 ). InsideView, 2018 ). 30% of marketers ranked "consistent use of systems" as their top need from their sales teams, and 22% said "better lead follow-up." ( InsideView, 2018 ). InsideView, 2018 ). InsideView, 2018 ). Smarketing Tactics.

Stats 90

Stats InsideView Lead Scoring Lead Ranking 90

Biznology

FEBRUARY 14, 2022

The idea of differentiating these two kinds of data collection has been around for at least a few years, apparently having been conceived by Forrester in 2018. And is the idea really new? Maybe and not.

Forrester 104

Forrester Differentiation Opinions Social Media 104

ClickZ

APRIL 29, 2020

In 2018, 29 percent of their budgets, excluding media spend and agency fees, went to martech while just 24 percent went to paying staff. Forrester projections show spending on global marketing automation tech hit $13.4 billion in 2018 – a figure that was projected to nearly double, to $25.1 A survey by Gartner revealed that U.S.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

Martech

AUGUST 9, 2023

Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. Before that, he founded Demandbase and practically invented the ABM technology category. That’s plenty, but far from all.

Account Based Marketing 81

Account Based Marketing ABM DemandBase Marketing Analytics Tools 81

KoMarketing Associates

JUNE 12, 2017

As marketers look ahead to 2018, more of them are finding that they may dedicate a large portion of their budgets to digital. In the “Global Digital Outlook Study” from SoDA and Forrester, nearly half of surveyed marketers (43 percent) said that they intend to increase their budgets for digital marketing in 2017/18.

Customer Surveys 121

Customer Surveys Advertising Agencies Paid Search Agency Forrester 121

Sprout Social

JANUARY 23, 2023

That number is up from 57% in 2018. In uncertain times, we might want to stick to what’s comfortable—and Forrester predicts that most CMOs will go that route this year. Whether you’re in B2C or B2B, budgets are under more scrutiny and you need to secure your spot in your customers’ wallets.

Planning 122

Planning Ad Building Marketing Budget Budget Programs 122

Martech

AUGUST 3, 2021

Around 2017 or 2018 there was enthusiasm for RPA as a core factor in digital transformation. ServiceTrace will become part of Mulesoft, the integration platform Salesforce acquired in 2018. Software robots, it was thought, could take over digital processes and execute them tirelessly and at speed.

Enterprise Management 111

Enterprise Management Work Management Account Based Marketing Marketing Management 111

Vision Edge Marketing

MAY 2, 2019

In their report, B2B Buyers Mandate A New Chart for Marketing and Sales, Forrester Research posited that, “The misalignment between sales and marketing teams continues to be a hot topic, even after a decade of B2B firms trying to solve this problem.” And according to a study by InsideView, alignment matters.

Top of Funnel 164

Top of Funnel Planning Work Management Paid Search Agency 164

Ledger Bennett

JANUARY 9, 2022

He coined the term ‘subscription economy’ and by 2018 was predicting that subscriptions would soon be the defacto operating model for the vast majority of businesses. According to Forrester a company must become customer obsessed in order to successfully transfer to a subscription business model.

Cross-Selling 59

Cross-Selling Work Management B2B Marketing Management 59

6sense

SEPTEMBER 29, 2021

Closing of the funding follows a record-breaking 2018, with 6sense delivering 100 percent revenue growth, expanding its leadership team, doubling headcount, expanding offices to New York and India, growing customer adoption by 10x and acquiring ZenIQ. billion of institutional capital. billion of institutional capital.

Account Based Marketing 62

Account Based Marketing ABM Multi-Channel B2B 62

Marketing Insider Group

OCTOBER 14, 2019

According to research from Forrester , CMOs are spending more on tech than any other C-suite members. A 2018 Accenture study found that 63% of global consumers prefer to purchase from purpose-driven brands. Through 2022, CMOs are projected to increase their spend on automation, data, and tools by up to 11%.

Brand Identity 169

Brand Identity Branding Advertising Agencies Paid Search Agency 169

Contently

AUGUST 16, 2018

A few weeks ago, all of our employees gathered in our New York HQ to talk about our driving theme for 2018: smart growth. unveiled its 2018 list of fastest-growing private companies, and Contently has earned a spot for the fourth year in a row. The industry has improved so much since then. And we’ve had to as well.

Gartner 74

Gartner Forrester Content Paid Search Agency 74

Biznology

JANUARY 22, 2019

So Forrester predicts , and I agree. Like ABM in 2017, and intent data in 2018. Our field has long focused on selling to entities—accounts, buying groups, with rational, specific needs—and so we tend to stick to the facts. But it’s time to be more human. To talk to the buyers as individuals, in a language that moves them.

B2B Marketing 120

B2B Marketing B2B B2B Sales Forrester 120

ClickZ

JULY 3, 2019

Then, last year, Forrester officially recognized ABM as a bonafide technology category with the Forrester ABM Platform New Wave. Source: ABM Benchmark Survey Report 2018 . The category. This ascent of ABM into the mainstream marked a turning point for the category.

Account Based Marketing 107

Account Based Marketing ABM DemandBase Business 107

Martech

OCTOBER 1, 2022

And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was implemented in 2018), it’s now high time for businesses to start paying attention to data and how it impacts consumer privacy. The term zero-party data was first coined by Fatemeh Khatibloo, VP principal analyst at Forrester Research.

Privacy 109

Privacy Paid Search Agency Ad Exchange Transparency 109

Martech

SEPTEMBER 29, 2023

DATA Intent data for ABM : After bursting on the B2B scene around 2018, intent data is getting better and better. Dig deeper: A sales-side view of marketing, automation and AI SALES Ecommerce: Forrester predicts that, while B2B offline sales will remain flat, B2B ecommerce will grow from $1.7 trillion in 2021 to $3 trillion by 2027.

Marketing Automation Services 90

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 90

Vidyard

MARCH 13, 2018

“Video resonates with your customers and personalized video gives your brand a human touch at scale,” writes Nick Barber, Analyst at Forrester Research, in a recent blog post.

Video Marketing 65

Video Marketing Personalization Work Management Marketing Management 65

Vidyard

OCTOBER 31, 2017

Technology marches on, and as the planning season is upon us, the chimerical question raises its head once again: How will you stand out in 2018? How are you going to stand out in 2018? Join us and catch The CMO’s Perspective: What’s Hot And What’s Not For 2018. Fast Forward offers answers.

Video Marketing 84

Video Marketing Planning Digital Marketing Funnels Banner Ads 84

Marketing Insider Group

DECEMBER 30, 2019

According to a 2018 Forrester report , 90% of businesses see the CMO as “the connective tissue between different lines of business.”. And budget airline EasyJet replaced its top marketer with a Chief Data Officer in 2018. Why Are So Many CMOs Failing? An important role indeed! Instead, they recruited a Chief Growth Officer.

CMO 143

CMO Sales Qualified Leads Forrester Organic Leads 143