6sense

MAY 31, 2018

The Forrester New Wave report lists 14 ABM platforms that matter the most and how they stack up. Forrester says: “6sense announced its acquisition of ZenIQ on April 11, 2018. Two Worlds Converge: Predictive + ABM. 6sense is now the full technology enabler of your ABM strategy. Contact Selection.

Account Based Marketing 48

Account Based Marketing Forrester ABM Marketing AI 48

Valasys

OCTOBER 9, 2019

Engagio has grabbed the number one position among the top 20 Account-Based Marketing vendors deduced from 1,500 manager surveys, analyst opinions & vendor evaluations. He further added that the participants were examined based on several factors.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

6sense

SEPTEMBER 29, 2021

“This new round of funding will allow us to expand our product, including transforming the traditional email nurture track into multi-channel next-best-action suggestions that adjust in real-time based on buyers’ behavior. The post 6sense Secures $27 Million to Advance Bold Vision in B2B and ABM appeared first on 6sense. 6sense.com.

Account Based Marketing 62

Account Based Marketing ABM Multi-Channel B2B 62

Martech

AUGUST 3, 2021

Around 2017 or 2018 there was enthusiasm for RPA as a core factor in digital transformation. Kanban is a great technique to use in agile marketing, but make sure that you have a culture that allows the team to own the way they work and continuously improve.”. There’s room for ABM to grow as a strategy. Read more here.

Enterprise Management 110

Enterprise Management Work Management Account Based Marketing Marketing Management 110

DemandBase

FEBRUARY 27, 2019

It’s almost time for our annual ABM Innovation Summit , which takes place on March 14-15, 2019. Since our first year of this conference in 2014, Account-Based Marketing (ABM) has continued to grow beyond our wildest expectations. Highlights from 2018’s ABM Innovation Summit. Hope to see you there!

Account Based Marketing 45

Account Based Marketing ABM DemandBase Conference 45

Forrester B2B

JUNE 1, 2018

We just published The Forrester New Wave™: ABM Platforms, Q2 2018, which profiles the 14 most significant vendors in this market: 6sense, Demandbase, Engagio, Jabmo (formerly Azalead), Lattice Engines, Madison Logic, MRP, Radius, RollWorks, TechTarget, Terminus, Triblio, True Influence, and ZenIQ.

Forrester 40

Forrester Account Based Marketing ABM DemandBase 40

ClickZ

OCTOBER 18, 2019

Leading account-based marketing platform Terminus recently announced the release of updates to its ABM platform. Added features leverage Terminus’s B2B Account Graph” – a database of company-level digital identities that users access via the platform. Sample ABM Dashboard – Source: Terminus.

Account Based Marketing 49

Account Based Marketing ABM Marketing Automation Services Bombora 49

Madison Logic

MARCH 31, 2021

Global ABM Platform Madison Logic Releases Advanced Measurement Capabilities That Demonstrate Pipeline Impact and Marketing ROI. ML Platform Now Allows B2B Marketers to Measure and Optimize Performance Across Every Stage of the Funnel.

Account Based Marketing 40

Account Based Marketing ABM ROI Multi-Channel 40

Madison Logic

MARCH 31, 2021

ML Platform Now Allows B2B Marketers to Measure and Optimize Performance Across Every Stage of the Funnel. Journey Acceleration Measurement by Madison Logic provides enhanced reporting of multi-channel digital ABM engagement, giving sales and marketing detailed insights across all stages of the buyer’s journey. ” [1].

Account Based Marketing 40

Account Based Marketing ABM Multi-Channel Work Management 40

Terminus

SEPTEMBER 17, 2018

The Disconnect Between ABM Strategy and Technology. Perhaps the most universal challenge facing marketing and sales teams today is the disconnect between strategy and technology. Adopting a target account strategy is a no-brainer for most organizations. Despite the proliferation of ABM, the fact is, it’s still in its infancy.

Account Based Marketing 36

Account Based Marketing Work Management Marketing Management Paid Search Agency 36

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness. Without further ado, join us in congratulating—and getting inspiration from—the winners of the 2018 VIB Awards. Sherlock Holmes.

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

The Point

DECEMBER 28, 2017

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. I was honored to be invited to contribute my thoughts as part of the report, reproduced (with permission) below. (DGR) What were the biggest changes/challenges for B2B marketers in 2017? (HS)

Marketing Report 176

Marketing Report Marketing Automation Automation Demand Generation Agencies 176

PathFactory

MAY 2, 2019

That’s the question at the heart of an October 2018 report by Forrester: AI Will Enable B2B Marketers To Deliver Customer-Driven Engagement At Scale. Everyone’s talking about it yet there seems to be confusion around what it means and its implications for B2B marketers. But first, what IS AI, really?

Forrester 40

Forrester Marketing Report Lead Ranking Work Management 40

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. So how are content marketers taking advantage of these benefits?

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

Hubspot

SEPTEMBER 30, 2020

Marketing and sales teams that take an ABM approach together can be up to six percent more likely to exceed their revenue goals than teams less ABM-advanced. Forrester, 2019 ). 86% of marketing professionals spend their efforts on accounts that sales is targeting. Forrester, 2019 ). Forrester, 2019 ).

Stats 89

Stats InsideView Lead Scoring Lead Ranking 89

InsightSquared

SEPTEMBER 5, 2018

As part of our 2018 presence, we are partnering with our customers, industry leaders, and the revenue ops community to host two break-out sessions, as well as sponsor Ops-Stars. Sales, marketing, and business operations are coalescing to form the rise of revenue operations.

Marketing Attribution 159

Marketing Attribution DemandBase Forrester Forecasting 159

Adobe Experience Cloud Blog

JANUARY 30, 2019

And only 11% expressed extreme confidence in 2018. The lack of confidence B2B organizations have in their data is hindering the ability to deploy key sales and marketing initiatives,” the D&B report concludes. What’s a marketer to do? Instead of creating opportunity it’s creating chaos.”.

Account Based Marketing 134

Account Based Marketing Marketing Automation Services Work Management B2B 134

Martech

SEPTEMBER 29, 2023

DATA Intent data for ABM : After bursting on the B2B scene around 2018, intent data is getting better and better. One new approach, from Propensity , applies the intent concept to Account Based Marketing, where intent data signals can be added to your target account records.

Marketing Automation Services 88

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 88

DemandBase

JANUARY 3, 2019

ABM Innovation Summit. The ABM Innovation Summit is the year’s biggest conference focused exclusively on Account-Based Marketing. You’ll hear real-world stories from ABM practitioners and walk away with a strong understanding how best to implement the strategy at your organization. Forrester B2B Forum.

Conference 55

Conference Account Based Marketing B2B Marketing B2B 55

Biznology

JANUARY 22, 2019

Our field has long focused on selling to entities—accounts, buying groups, with rational, specific needs—and so we tend to stick to the facts. So Forrester predicts , and I agree. Like ABM in 2017, and intent data in 2018. But it’s time to be more human.

B2B Marketing 120

B2B Marketing B2B B2B Sales Forrester 120

LeanData

JUNE 18, 2018

June 18, 2018 – LeanData , the leader in Lead-to-Account Matching, Routing, and Attribution, today announced that Ops-Stars 2018 will be held September 25-26 in San Francisco at the historical landmark, the San Francisco Mint. Ops-Stars 2018 will over-deliver on that commitment. SUNNYVALE, Calif., About LeanData.

Conference 55

Conference Account Based Marketing Co-Registration B2B Thought Leadership 55

Heinz Marketing

JULY 2, 2018

Demandbase is one of the leading providers of account based marketing technology to B2B companies. You guys do some amazing work in the space, but I’ve been particular impressed with the work you and your team have done with influencers and to create influence among third party experts in the market. Peter: Sure.

Account Based Marketing 45

Account Based Marketing Peer-to-peer DemandBase Forrester 45

Vidyard

OCTOBER 31, 2017

Technology marches on, and as the planning season is upon us, the chimerical question raises its head once again: How will you stand out in 2018? Here’s a sneak peek: 3 questions that’ll blow your video marketing mind: 1. How are you going to stand out in 2018? Lucky for you, you don’t have to answer it alone.

Video Marketing 84

Video Marketing Planning Digital Marketing Funnels Banner Ads 84

Exo B2B

FEBRUARY 22, 2018

Not necessarily to get some fresh air, but rather to find your way to of one of the many marketing conferences, whether it’s B2B related or not, especially since the pace of changes we face in 2018 has never been faster. Note that this conference is organized by the Content Marketing Academy. Content Marketing World 2018.

Marketing AI 40

Marketing AI Conference B2B Marketing Trends 40

LeanData

JUNE 18, 2018

June 18, 2018 – LeanData , the leader in Lead-to-Account Matching, Routing, and Attribution, today announced that Ops-Stars 2018 will be held September 25-26 in San Francisco at the historical landmark, the San Francisco Mint. Ops-Stars 2018 will over-deliver on that commitment. SUNNYVALE, Calif., About LeanData.

Conference 40

Conference Account Based Marketing Co-Registration B2B Thought Leadership 40

Metadata

NOVEMBER 18, 2020

Whether it comes to audience building, campaign experimentation, or seeing which experiments generate pipeline and revenue, the Metadata platform is different from the traditional ABM platforms we’re typically grouped together with. And that’s something I wanted to be a part of.

Demand Generation 52

Demand Generation B2B Marketing Planning B2B 52

Valasys

NOVEMBER 21, 2019

The magical & mystical B2B marketing landscape crystal holds that the competition amongst the B2B brands will be fiercer in the year 2020 than it has ever been before. Marketers need to evolve their B2B marketing strategies as trends, technology & tactics in the b2b world are never stagnant.

Planning 58

Planning Studies B2B Marketing Trends 58

Top Rank Marketing

AUGUST 30, 2023

” Stephan Hovnanian Stephan has been featured in our “ 50 B2B Marketing Influencers and Experts to Follow 2018.” ” Ashley Guttuso has taken a new position as Product Marketing Manager at Prompt Therapy Solutions Inc. ” Alexa Rotman has taken a new position as Senior Account Executive at Hootsuite.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness. Without further ado, join us in congratulating—and getting inspiration from—the winners of the 2018 VIB Awards. But what about those Video Marketing award winners?

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

DiscoverOrg

SEPTEMBER 14, 2018

“The ABCs of ABM (Account Based Marketing)” Thursday, 9/27 – 1:00 PM ( Marriott Marquis, Yerba Buena Salon 8). Our B2B customers expect personalization, and that means Account-Based Marketing (ABM). Have a relatively small target market. Salesforce Enablement Soiree.

Account Based Marketing 207

Account Based Marketing Top of Funnel First-Mover Advantage ABM 207

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness. Without further ado, join us in congratulating—and getting inspiration from—the winners of the 2018 VIB Awards. Runners-Up: Forrester, LeadIQ. Sick rhymes.

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

KoMarketing Associates

JANUARY 18, 2018

As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. Consider dedicating budget to producing this type of influential content in 2018. 60% of Marketers Have a Documented Personalization Strategy.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Valasys

SEPTEMBER 24, 2018

The richness of Adobe Experience Cloud analytics, content, personalization, advertising and commerce capabilities along with Marketo’s lead management and account-based marketing technology will enable B2B companies the ability to create, manage and execute marketing engagement at scale.

Marketo 40

Marketo Enterprise Management Marketing Automation Services Marketing Management 40

DiscoverOrg

SEPTEMBER 17, 2018

“The ABCs of ABM (Account Based Marketing)” Thursday, 9/27 – 1:00 PM ( Marriott Marquis, Yerba Buena Salon 8). Our B2B customers expect personalization, and that means Account-Based Marketing (ABM). Have a relatively small target market. Salesforce Enablement Soiree.

Account Based Marketing 120

Account Based Marketing Top of Funnel First-Mover Advantage ABM 120

DemandBase

JUNE 9, 2020

Demandbase is an ABM Platform leader, again. We are pleased to announce that we’ve been recognized by Forrester as a leader in The Forrester New Wave: ABM Platforms, Q2 2020 report. This year, the distinction Forrester has given us carries waves of deeper resonance. We went from category creator to Wave Leader.

DemandBase 69

DemandBase Account Based Marketing ABM Forrester 69

Engagio

JULY 30, 2018

A few years ago, Engagio published our ABM Market Map, which was the first comprehensive listing of all the categories and vendors in ABM. Now, I’m pleased to unveil the all new ABM Market Map , updated with everything we’ve learned in the last few years! With few exceptions, you can’t do ABM without them.

Account Based Marketing 100

Account Based Marketing ABM Work Management Marketing Management 100

Zoominfo

MARCH 21, 2023

It all increases friction between sales and marketing — two teams who, now more than ever, need to work in lockstep. In fact, research from Salesforce shows that sales reps now spend about 28% of their week actually selling — down from 34% in 2018. And disjointed platforms are painful to integrate and manage.

Ideal Customer Profiles 130

Ideal Customer Profiles Demand Generation Marketing Budget Lead Ranking 130