Martech Advisor

DECEMBER 20, 2019

Just last month, five large brands signed up for a blockchain pilot that would improve transparency in digital advertising. These include the likes of McDonald’s, Unilever, Nestle, Virgin Media, and O2 , along with their advertising partners. An optimized advertising value chain. This is only the tip of the iceberg.

Advertising Agencies 67

Advertising Agencies Paid Search Agency Startups Mobile Advertising 67

Walker Sands

APRIL 23, 2019

Outside research confirms digital advertising is a growing line item in marketers’ budgets. billion worth in Q3 2018 alone and $75.8 billion during the first three quarters of 2018, according to recent figures released by advertising trade group IAB. Prioritize transparency. Don’t neglect other marketing investments.

Cost Per Click 40

Cost Per Click Marketing Budget Paid Search Agency Mobile Advertising 40

Porch Group Media

SEPTEMBER 12, 2019

65% of buyers find a positive experience with a brand to be more influential than great advertising. Forrester). Organizations classifying themselves as “very advanced” at customer experience are almost three times more likely than their peers to have exceeded their top 2018 business goals by a significant margin. Clicktale).

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

Digilant

NOVEMBER 19, 2020

Digital advertising – and programmatic advertising specifically – has continued to account for a large portion of companies’ media budgets. In 2021, programmatic digital display advertising is projected to reach just under $80 billion in the US. As of 2018, the average consumer owns 3.2 connected devices.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Advertisements Advertising 52

seo.co

JANUARY 10, 2022

As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Content Standard

FEBRUARY 9, 2015

“Today’s customers are bombarded with information and advertising across the Web and mobile devices, and Idomoo’s videos offer a new way to portray data in a visually stimulating format,” said Ovum analyst Aphrodite Brinsmead. The overall trend toward video has content marketers clambering to get on board.

Tactics 40

Tactics ROI Video Marketing Personalization 40

TrustRadius Marketing

AUGUST 21, 2018

The adoption of mobile device usage since 2011 is nothing short of a revolution. Wide mobile adoption crosses multiple demographics. This widespread adoption of mobile naturally has implications for the way we search for products and services in our professional lives. This is up from 35% in 2011.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Porch Group Media

JULY 29, 2019

One of the biggest obstacles contributing to the customer acquisition challenge is trying to get a consumer’s attention and break through the crowded marketplace of competing advertisements, emails, videos, social posts and so forth. 65% of buyers find a positive experience with a brand to be more influential than great advertising.

Acquisitions 40

Acquisitions Terms and Conditions Peer-to-peer Mobile Advertising 40

KoMarketing Associates

JANUARY 18, 2018

As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. Consider dedicating budget to producing this type of influential content in 2018. Mobile Optimization. 42% of companies have a mobile-optimized website.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Brandpoint

JUNE 7, 2018

Date: June 13-14, 2018. Date: July 9-11, 2018. Why attend: One-track conference full of “forward-thinking, tactical sessions in SEO, growth marketing, the mobile landscape, analytics, content marketing and more.” Date: June 12-13, 2018. Date: July 11-12, 2018. 12-13, 2018. Location: Los Angeles.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

seo.co

FEBRUARY 16, 2021

As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. 27% of the customers used voice search on their mobile devices in 2018. User-Generated Content.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Outbrain

MAY 15, 2019

In fact, in a recent study , 51% of marketers stated that influencer content out-performed brand content in 2018. barij) on Oct 18, 2018 at 2:18pm PDT. Even those users who haven’t actually downloaded ad blocking software to their desktop or mobile device are still largely ignoring the presence of ads as they peruse the web.

Word of Mouth 47

Word of Mouth Paid Search Agency Advertising Agencies Budget Programs 47

Hubspot

OCTOBER 9, 2015

1) Native Advertising. Not to mention, spending on native advertising is expected to grow to $21 billion in 2018, rising from just $4.7 More specifically, sponsored content is a form of native advertising that aligns with the subject matter and design of the page in which it is displayed. billion in 2013.

Paid Content 28

Paid Content Paid Search Agency Mobile Advertising Ad Exchange 28

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Content Marketing Stats for 2018 (Broken Down By Category). Mobile will account for 72% of US digital ad spend by 2019. About 53% of emails are opened on mobile devices.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

EveryoneSocial

JANUARY 30, 2018

Here are a few sales enablement predictions to pay attention to in 2018 and beyond. Below are my sales enablement predictions for 2018. Was recently speaking with a friend at Forrester who said something to the effect of “CRM is dying!” Mobile tools and services will continue to gain adoption. In a word: monolithic.

Work Management 67

Work Management Marketing Management Mobile Advertising Vendors 67

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. billion mobile internet users. In Q3 of 2018, global smart speaker shipments increased by nearly 200% Y/Y. Pew Research Center ). Think with Google ).

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

Hubspot

FEBRUARY 1, 2021

In a world of banner blindness , I'm sure you're concerned about the future of advertising. And as technology and advertising continue to evolve, so will your strategies. Below, let's dive into the future of digital, mobile, video, and TV advertising. Future of Digital Advertising. Future of Mobile Advertising.

Advertisements 101

Advertisements Advertising Mobile Advertising Stats 101

Televerde

OCTOBER 30, 2019

Unsplash, 2018). 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. Toprankblog.com, 2018). Content Marketing Institute, 2018). Animoto.com, 2018). in advertising value. 30% increase in gross return on ad spend for Facebook advertising.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Martech Advisor

NOVEMBER 5, 2019

Programmatic advertising is on a disruptive ride with new technologies such as artificial intelligence, machine learning, voice search and digital OOH attracting most advertisers. AI in programmatic advertising. AI based programmatic advertising has captured the attention of advertisers significantly over the last two years.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100

Porch Group Media

NOVEMBER 20, 2019

Brands in particular plan to invest more in utilizing more of their first party digital data such as mobile app data, social data and online sales data. In a 2018 study by Gartner, respondents reported that, on average, they expected to spend 29% of their budget on marketing technology in 2018, up from 22% in 2017.

Enterprise Management 45

Enterprise Management Analytics Marketing Management Marketing Automation Services 45

Martech Advisor

MARCH 18, 2020

Historically, predictions have promised major breakthroughs in everything from emerging realities to artificial intelligence and smart mobile devices. Our recent survey also found that around 73% of consumers are willing to share more personal information if brands are transparent about how it is used, up from 66% in 2018.

Marketing AI 66

Marketing AI Marketing Budget Budget Programs Lead Ranking 66

Contently

FEBRUARY 1, 2019

In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. That’s probably why they’re no less likely to share content if it was produced by a corporation, or if it has a promotional or advertisement bent.

Ethics 167

Ethics Youtube Paid Search Agency Social Media 167

Outbrain

JULY 31, 2018

The mobile app industry has proven time and again to be a powerful agent of customer acquisition and a source of massive revenue growth. The versatility of high-quality user experiences and the overall ease in engaging customers and driving brand loyalty make mobile apps a key channel for businesses.

Campaigns 34

Campaigns ROAS Advertising Agencies Mobile Advertising 34

Valasys

JANUARY 9, 2020

According to a press release by YouTube , its users exist in more than 91 countries & the video advertising platform offers support in 80 different languages, covering 95% of the global internet population. Theverge.com predicts that by the year 2020, more than 70% of the views will come from mobile devices.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Valasys

MARCH 12, 2019

This statistic was a consequence of a focused study that was conducted by Gartner in August of 2018 where they interviewed 621 marketing leaders spread across North America and the UK. According to a Forrester Research report, investment in MarTech is likely to go up by 27% increasing the expenditure to more than $122 billion by 2022 !

Marketing Attribution 49

Marketing Attribution Marketing Automation Services Paid Search Agency Advertising Agencies 49

Choozle

FEBRUARY 19, 2019

We are entering a new digital advertising era where data will be more important than the creative message that drives the consumer. This data driven advertising age has brought heaps of consumer data from online and offline sources that can be used to craft the perfect strategy and target audience. What is data driven advertising?

Advertising Agencies 44

Advertising Agencies Advertisements Advertising Privacy 44

Martech

FEBRUARY 15, 2022

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). But practically speaking, is there such a thing as a digital experience platform?

Digital Experience Platform 95

Digital Experience Platform Enterprise Management Digital Asset Management CMS Development 95

SnapApp

APRIL 25, 2018

traditional social media advertising like buying Facebook ads). With the explosion of web, mobile, apps, social media, and the sheer amount of content and how it’s consumed, has transformed the way we engage and target our audiences, and manage the marketing funnel. I've seen more B2B tech companies utilizing influencer marketing (vs.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

traditional social media advertising like buying Facebook ads). With the explosion of web, mobile, apps, social media, and the sheer amount of content and how it’s consumed, has transformed the way we engage and target our audiences, and manage the marketing funnel. Developer Hiring Landscape. Why the shift?

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

The Lead Agency

AUGUST 18, 2019

Some of the most important things to be aware of are in the digital space, as digital ad spend is expected to account for 50% of all advertising budgets worldwide by 2020. The following infographic from the Content Marketing Institute demonstrates how B2B content marketing has changed from 2017-2018.

Trends 114

Trends B2B Marketing Advertising Agencies Paid Search Agency 114

SnapApp

JANUARY 11, 2018

. For a century, marketing and advertising were the same thing. Research from Forrester finds that today’s customers “distrust and resent one-off campaigns that interrupt or intercept them”. . In the past, a customer would see an attention-grabbing car advertisement on a billboard and go to a dealership. Source ). . .

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

The Lead Agency

AUGUST 18, 2019

Some of the most important things to be aware of are in the digital space, as digital ad spend is expected to account for 50% of all advertising budgets worldwide by 2020. The following infographic from the Content Marketing Institute demonstrates how B2B content marketing has changed from 2017-2018. Source: [link] 4.

Trends 97

Trends B2B Marketing Advertising Agencies Paid Search Agency 97

Full Circle Insights

JUNE 27, 2022

Forrester, an advisory company well known for its impact in the marketing landscape, continues to provide confirmation of ABM importance with their development of the Forrester B2B Revenue Waterfall. . Track ROI on digital advertising to proactively improve marketing. Martech Madness Elite 8: Ranking the Trends of 2018.

Account Based Marketing 52

Account Based Marketing ABM Marketing Attribution Sales Management 52

Full Circle Insights

JUNE 27, 2022

Forrester, an advisory company well known for its impact in the marketing landscape, continues to provide confirmation of ABM importance with their development of the Forrester B2B Revenue Waterfall. . Track ROI on digital advertising to proactively improve marketing. Martech Madness Elite 8: Ranking the Trends of 2018.

Account Based Marketing 52

Account Based Marketing ABM Marketing Attribution Sales Management 52

Full Circle Insights

SEPTEMBER 20, 2022

” , an April 2022 report by Forrester. The Forrester B2B Revenue Waterfall has established a standard set of stages for tracking account funnels. Track ROI on digital advertising to proactively improve marketing. Martech Madness Elite 8: Ranking the Trends of 2018. My favorite types of Salesforce1 mobile dashboards.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Vidyard

JUNE 24, 2020

LinkedIn launched native video features in 2017 and in 2018 added a live video feature (still in beta and available by application only), with more to come. How to Post a Video on LinkedIn Using a Link (Desktop or Mobile) 3. How to Record and Share a LinkedIn Video from Mobile 3.5 LinkedIn Native Videos (a.k.a. Write your post.

Linkedin 168

Linkedin Video Marketing Paid Search Agency Ideal Customer Profiles 168

Full Circle Insights

MARCH 23, 2021

The challenge is turning all that data into intelligence that gets used to drive better decisions,” wrote Ross Graber, Vice President and Principal Analyst at Forrester in his blog. Track ROI on digital advertising to proactively improve marketing. Martech Madness Elite 8: Ranking the Trends of 2018. MOFU Diagnostic Cheat Sheet.

Full Circle Insights 52

Full Circle Insights Enterprise Management Bundling Lead Ranking 52