Webbiquity

APRIL 10, 2018

An astounding 93% of marketers anticipate their budget will increase for their digital marketing initiatives in 2018. Simplifying and personalizing the buying process is now the key differentiator. It’s not your imagination: B2B buying cycles are getting longer and more complex. KoMarketing ). KoMarketing ).

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

DiscoverOrg

JANUARY 22, 2019

Larger companies, typically, have more complex buying cycles, more sophisticated internal processes, and more specialization throughout their org. A company with 100 employees probably doesn’t need an applicant tracking system. But a company with 300 certainly does. Read it: How to Calculate Total Addressable Market.

Social Media 184

Social Media Contingency Planning Media Linkedin 184

Adobe Experience Cloud Blog

JUNE 24, 2019

between 2017 and 2018. Large, high-dollar transactions are complex sales with multiple decision makers and long buying cycles. It’s now the third most important trend after sales automation and Big Data. And while not all applications are sales related, business use of AI grew 97.7%

Marketing AI 134

Marketing AI Ideal Customer Profiles Account Based Marketing Lead Ranking 134

LeanData

JULY 13, 2020

billion annual revenue, long buying cycles of 18+ months, complex buying groups, and stakeholders across the globe. Due to the long, complex buying cycles, my team had to collect data from every touch point on the buyer’s journey across multiple stages from awareness, consideration, solution generation, and deal acceleration.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Report Lead Ranking Marketing Attribution 52

Valasys

MAY 3, 2019

Intent data is a buzzword for B2B marketers & it reflects on the purchase intent of the potential customers at the different stages of their respective buying cycles. A report by ABM marketing report in 2018 found that only 25% of the B2B marketers were using intent data.

Intent Data 49

Intent Data Intent Analysis Top of Funnel 49

Heinz Marketing

APRIL 21, 2018

It’s essential that sales teams understand the importance of bringing valuable content to their prospects at the right time in the buying cycle. 41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018. What Content Do Sales People Really Need? Great article, Christina Aiello. The Discipline of Sales Activity Metrics.

Cold Calling 68

Cold Calling B2B B2B Sales Buying Cycle 68

PureB2B

MAY 30, 2022

In 2018, global IP traffic from cloud data centers hit 10.6 RSM, a professional services company, recently carried out a study which revealed that nearly 12,000 software development businesses were registered in 2018 alone. By 2018 that number had reached 6,829 meaning the market had nearly doubled in size in less than two years.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62

Valasys

MAY 23, 2019

According to the French data protection agency CNIL’s Mathias Moulin, May 2018 to May 2019 has been a transition year for GDPR where several national data protection regulators finalized their rules & approaches towards GDPR compliances & decided to probe into the probable violations. Notable GDPR Non-Compliance Fines.

Paid Search Agency 60

Paid Search Agency Privacy Acquisitions Marketing Report 60

The Mx Group

SEPTEMBER 22, 2017

Plus, you’ll be set up for better results in 2018! Your database is a gold mine of buy-ready customers and potential sales, but for many marketers, it’s tough to find the treasure in a sea of data. Or segment your database by purchase history, engagement or position in the buying cycle to find buyers who will likely purchase soon.

Telemarketing 76

Telemarketing Marketing Automation Services Sales Qualified Leads Eye-Tracking 76

ClickZ

OCTOBER 11, 2019

percent compared to the same period in 2018, reaching $2.7 Marketers can’t take a “dollar in, dollar out” approach, especially when promoting high-ticket purchases with long buying cycles. The out-of-home (OOH) advertising industry hasn’t seen growth like this in more than a decade. In Q2 2019, OOH revenue grew 7.7

Marketing Budget 88

Marketing Budget Brand Identity Branding Planning 88

nDash

NOVEMBER 29, 2022

Buying Choices Become More Intentional. This behavior results in a longer buying cycle as consumers spend more time in the contemplation phase. Nobody wants to see the same piece of content twice, so simply reposting an old blog post from 2018 won’t favor your content strategy.

Marketing Budget 52

Marketing Budget Content Marketing Paid Search Agency Marketing Budget Creation 52

Vidyard

AUGUST 17, 2016

by 2018, video will account for more than 80% of all web traffic. You’ll also want to consider what stage of the funnel your video is at because, as all you savvy marketers know, lead capture initiatives can look very different at various stages of the buying cycle. But you get the gist: use video to get more leads.

Lead Ranking 50

Lead Ranking Lead Scoring Video Marketing Generation 50

Valasys

AUGUST 16, 2019

Specifically focusing on the demographic, firmographic, technographic, firmographic as well as psychographic digital footprints left by the prospects throughout their buying cycles the marketers can focus on improving personalization which in turn helps in customer retention a well in acquiring new customers.

Marketing AI 40

Marketing AI Lead Ranking Marketing Management Lead Scoring 40

Valasys

MARCH 5, 2019

According to the 2018 State of Inbound survey, 63% marketers consider lead generation their top challenge and for good reason as well. For a marketing manager of an up-and-coming software company, a dried up pipeline is his arch nemesis – a problem that comes from staying away from lead generation.

Enterprise Management 49

Enterprise Management Work Management Marketing Management Budget Programs 49

Valasys

JULY 24, 2019

Facebook changed its algorithm in January 2018, transforming the ways B2B marketers originally used to reach, engage with & grow their audiences. Inspecting the top 500 Facebook posts of 2018 unveils that more than 81% of them were videos (Source: buffer.com). . of the businesses used Facebook. while HAHA 34.1%).

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

Valasys

NOVEMBER 21, 2019

Targeting the right audiences at the right time & during their specific stages in the buying cycles is amongst the foremost benefits of Intent data which congeals intent data amongst the B2B marketing trends & studies that every marketer should know. as of 2018 & the number is expected to rise in the coming years.

Planning 58

Planning Studies B2B Marketing Trends 58

The Mx Group

AUGUST 16, 2017

If you think your personas contain many critical buy-cycle insights, confirm that your sales team is aware of how and when to use them. The Mx Group © 2018. Try going back to the research to see if it can be retooled. Also, look within your marketing organization to make sure your extended teams understand how to use them.

Buyer Personas 84

Buyer Personas Account Based Marketing Demand Generation Agencies Work Management 84

Valasys

JULY 2, 2019

This year’s report is unique in terms of encompassing indicators that imply how companies had performed with respect to each other the last year, & also has added some contenders that weren’t included in 2018.

Lead Scoring 40

Lead Scoring Lead Ranking Enterprise Management Marketing Management 40

Valasys

JUNE 10, 2019

Video Views: A study by HubSpot in 2018, deduced that prospects on a website give priority to videos on a page over content, to learn about a product or service. The percentage of optimization that CTAs on landing pages need to have in order to meet expectations.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

The ROI Guy

FEBRUARY 20, 2019

They have more information at their fingertips and are engaging with salespeople later in the buying cycle. Sources: “It’s Time to Enable Your Channel Sellers for Evolved Selling”, a commissioned study conducted by Forrester Consulting on behalf of Mediafly, July 2018. 2) Value-based selling wins Your buyers have changed.

Training 40

Training Case Studies Validation B2B Sales 40

The Lead Agency

MAY 12, 2019

Tips for Paid Search Success From B2B Experts Implement Comprehensive Tracking & Attribution As the B2B buying cycle is longer and involves multiple touch points ( 8 on average before making a sale ), customers are likely to be interacting with your brand through a variety of channels and campaigns before finally converting.

Paid Search Agency 63

Paid Search Agency Cost per Acquisition Campaigns B2B 63

Go Beyond SEO

AUGUST 16, 2018

For example, you can structure your campaigns to target your ideal audience based on where they are in the buying cycle. Ad Suggestions: New as of March 2018, Google automatically creates and applies ad suggestions in your ad groups, especially in ad groups that may only have one ad. What is it you want to achieve?

PPC 92

PPC Lead Ranking Advertising Agencies Adwords 92

Valasys

SEPTEMBER 26, 2019

87% of the marketers use videos as a marketing tool (Source: Wzyowl, 2019) & 85% of all internet users in the United States watch online video content (Source: Statista, 2018). YouTube KPIs are also classified based on the three stages of a typical buying cycle namely awareness, consideration & action.

Social Media 49

Social Media Media Youtube Multi-Channel 49

QuanticMind

FEBRUARY 14, 2019

According to statistics recently published by global agency We Are Social, the number of social media users worldwide in 2018 totaled almost 3.2 billion, up 13% year-over-year. Without a doubt, it’s a phenomenon that has ultimately triggered a great shift in the way the world communicates.

Social Media 40

Social Media Conversion Media Marketing Budget 40

Go Beyond SEO

AUGUST 16, 2018

For example, you can structure your campaigns to target your ideal audience based on where they are in the buying cycle. Ad Suggestions: New as of March 2018, Google automatically creates and applies ad suggestions in your ad groups, especially in ad groups that may only have one ad. What is it you want to achieve?

PPC 68

PPC Lead Ranking Adwords Advertising Agencies 68

Go Beyond SEO

AUGUST 16, 2018

For example, you can structure your campaigns to target your ideal audience based on where they are in the buying cycle. Ad Suggestions: New as of March 2018, Google automatically creates and applies ad suggestions in your ad groups, especially in ad groups that may only have one ad. What is it you want to achieve?

PPC 60

PPC Lead Ranking Adwords Advertising Agencies 60

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Content Marketing Stats for 2018 (Broken Down By Category). billion in 2018 with a compound annual growth rate (CAGR) of 12.4% - IDC. . Enter 2018 Prepared. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

DECEMBER 12, 2017

Developments in multi-variate testing and audience targeting will further empower marketers in 2018. . . What are the 3 marketing automation trends you think will have the biggest impact on B2B marketers in 2018? . 30 Experts Discuss Top Marketing Automation Trends Heading Into 2018. . . Ann Handley. User experience.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

ClickZ

JULY 27, 2020

They are: focusing on your needs over your audience’s needs, failing to tie it to the buying cycle, inconsistency, poor (or no) management, and the lack of a champion or leader. 3: It fails to align with the B2B buying cycle. #4: Problem #3: It fails to align with the B2B buying cycle.

Top of Funnel 145

Top of Funnel Work Management Marketing Management CMS Development 145

Valasys

AUGUST 14, 2019

The headless CMS helps businesses keep abreast with the dynamic digital era, wherein marketers need to optimize the users’ experiences (UX) by delivering personalized pieces of content via multiple channels, throughout the buying cycles of the customers.

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

B2B Marketing Directions

JULY 14, 2019

For example, a majority of survey respondents have been reporting that the length of their buying cycle is increasing for at least the past four years, as the following table shows: Demand Gen Report presented the survey panels with several statements describing various aspects of their purchasing process.

Buy 49

Buy Marketing Management Research Buying Cycle 49

Zoominfo

AUGUST 23, 2022

Shortly before Dropbox went public in 2018, the company said that approximately 90% of its $1.1 In addition, many companies are choosing to involve salespeople later and later in the buying cycle. Dropbox is among the best examples of this principle in action. billion in revenue had been generated through self-service channels.

B2B Sales 100

B2B Sales Trends Zoominfo B2B 100

InsightSquared

OCTOBER 22, 2018

In a recent State of Sales Enablement 2018 report, more than 80% of marketers and 70% of sales reps ranked “strong alignment between sales and marketing” as an important factor in their company’s and team’s success. How Communication Can Squash the Tension.

Work Management 218

Work Management Marketing Management Customer Satisfaction Marketing & Strategy 218

B2B Marketing Directions

NOVEMBER 12, 2018

The stereotypical image we have of B2B buying is that it involves expensive and/or complex products or services, large buying groups, and long buying cycles. That's why defining relevant buying scenarios should be an integral part of your go-to-market planning. people, up from 5.4 people in its earlier research.

Buy 40

Buy Planning Buying Cycle Demand Generation Agencies 40

DiscoverOrg

AUGUST 7, 2018

According to TOPO ’s 2018 Account-Based Technology Report, Intent Data is the fastest growing solution in the Sales Tech stack. Intent data allows sales and marketing teams to initiate contact with buyers earlier in the buying cycle. With intent data, you do. Why is predictive intent important for B2B sales?

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

Valasys

AUGUST 20, 2019

Research by Emarsys in 2018 concluded that 81% of the small & medium-sized businesses rely on emails as the primary channel for customer acquisition while 80% of them trust Emails for customer retention. People, while in various stages of their buying cycles, like to be treated as people & love to buy from people rather than brands.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

AUGUST 8, 2019

According to a research published by DMA in the year 2018, for every $1 spent on email marketing the average return is $32. In a study conducted by Emarsys in 2018, it was deduced that 81% of Small & Medium-Sized Businesses (SMBs) rely on emails as the primary channel for client acquisition & 80% use it for client retention.

Paid Content 40

Paid Content Email Marketing Optimization Research 40