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What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

When your prospects go to other websites, you have no visibility into their activity or implied intent. With intent data, you do. Why is predictive intent important for B2B sales? According to TOPO ’s 2018 Account-Based Technology Report, Intent Data is the fastest growing solution in the Sales Tech stack.

article thumbnail

What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

When your prospects go to other websites, you have no visibility into their activity or implied intent. With intent data, you do. Why is predictive intent important for B2B sales? According to TOPO ’s 2018 Account-Based Technology Report, Intent Data is the fastest growing solution in the Sales Tech stack.