Martech Advisor

DECEMBER 26, 2019

And what skills do CMOs need today to be successful? Being the CMO is an entirely holistic job. In fact, all of this makes being a CMO pretty good training for the future CEO. If you’re a marketer, you might think that becoming a CMO is the ultimate accomplishment, the thing that we are all striving for.

CMO 65

CMO Training ROI Enterprise Management 65

Contently

JUNE 14, 2017

As CMO Jamie Moldafsky said last month at Collision 2017 , “We have to rebuild trust with our customers. ” Every CMO in 2017 has access to a pile of data. The other benefit of Wells Fargo is that we do actually have the ability to foster in-person relationships. We have the means to bring it to life.

CMO 109

CMO Marketing AI Video Marketing Trust Marketing 109

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Enterprise Management 101

Enterprise Management Work Management Marketing Management Marketing AI 101

KoMarketing Associates

MAY 2, 2018

Although marketers are constantly evolving their strategies, CMOs are still struggling to tie marketing efforts to improvements in their overall bottom line. Korn Ferry recently conducted the “2018 CMO Pulse Survey” to determine how many marketing initiatives can be tied back to company success.

Customer Surveys 170

Customer Surveys Paid Search Agency Companies Correlation 170

Vidyard

MARCH 7, 2017

KITCHENER, Canada (March 7, 2017) – Vidyard, the leading video platform for business, announces Shannon Stubo , has joined Vidyard’s board of directors. In 2015, she was promoted to CMO and SVP of corporate communications, reporting directly into LinkedIn CEO Jeff Weiner.

CMO 65

CMO Linkedin Enterprise Management Press 65

KoMarketing Associates

JANUARY 17, 2018

The early results show that 53 percent plan to spend more on omnichannel marketing in 2018 than they did in 2017, and 7 percent are more than doubling that investment.”. Thirty percent seek in-person engagement. When marketers were asked exactly what they were investing in, the majority (62.34

Planning 206

Planning CMO Paid Search Agency Customer Surveys 206

Marketing Insider Group

DECEMBER 30, 2019

Being a CMO is an increasingly challenging job. The role of the CMO has also had to change to keep up with the broadening definition of marketing. Today’s CMOs are marketers, of course. A key responsibility of the CMO is to bring different teams with different priorities together to work towards a common goal.

CMO 145

CMO Sales Qualified Leads Forrester Organic Leads 145

KoMarketing Associates

JULY 12, 2017

Sprout Social recently conducted a survey in Q2 2017 to determine how customers view brands that want to be perceived as “cool,” specifically via social media. Approximately 83 percent of customers claim that they are “eager” to see characteristics of brands’ personalities come to life via social media channels, such as Facebook and Twitter.

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

Vidyard

MARCH 7, 2017

KITCHENER, Canada (March 7, 2017) – Vidyard, the leading video platform for business, announces Shannon Stubo , has joined Vidyard’s board of directors. In 2015, she was promoted to CMO and SVP of corporate communications, reporting directly into LinkedIn CEO Jeff Weiner. More Information: Vidyard Careers; [link]. About Vidyard.

CMO 52

CMO Linkedin Enterprise Management Press 52

Vidyard

MARCH 7, 2017

KITCHENER, Canada (March 7, 2017) – Vidyard, the leading video platform for business, announces Shannon Stubo , has joined Vidyard’s board of directors. In 2015, she was promoted to CMO and SVP of corporate communications, reporting directly into LinkedIn CEO Jeff Weiner. More Information: Vidyard Careers; [link].

CMO 50

CMO Linkedin Enterprise Management Press 50

KoMarketing Associates

SEPTEMBER 14, 2017

The “2017 Email Marketing Industry Report” from Emma has discovered that 58 percent of B2B marketers intend to increase their spend on email over the next year. However, 40 percent wish that their marketing could be more targeted and personalized. Nearly 42 percent prefer to mix it up depending on where they are and what they want.

Email Marketing 120

Email Marketing Spending B2B Marketing B2B 120

Navigate the Channel

SEPTEMBER 5, 2017

This is especially true in a niche industry such as building materials – make one person angry, and it could affect business with many partners. Do B2B industries need to worry about social media in 2017? Customers, especially large clients, love personalized service. The short answer is yes. They demand it.

Social Media 50

Social Media Media Outreach Top of Funnel 50

Vision Edge Marketing

APRIL 19, 2018

billion market in the United States in 2017, and it is growing 30% annually claims SharpSpring in their recent Investor Presentation. Investment in Marketing Technology (Martech) remains strong based on the Gartner CMO 2017-2018 spend survey which found that Marketing leaders are allocating 22% of their expense budget to martech.

Marketing Automation Services 192

Marketing Automation Services Allocation Planning Budget Programs 192

Contently

JUNE 25, 2020

In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. With in-person events paused for the foreseeable future, all marketing is now digital. You can check them out in the video below.

Work Management 203

Work Management Marketing Management Marketing & Strategy Marketing Strategy 203

KoMarketing Associates

MAY 30, 2017

2017 Digital Yearbook from We Are Social Singapore. B2B Content Marketing 2017 – Benchmarks, Budgets & Trends – North America from Content Marketing Institute. The Search Landscape in 2017 from Rand Fishkin. Jay Baer’s CMO Blueprint for Account-Based Marketing. We Are Social’s Digital Yearbook.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

KoMarketing Associates

DECEMBER 5, 2017

As we wrap up 2017, it’s time to think about top priorities for the new year. Samantha Stone , Author, Founder & CMO, The Marketing Advisory Network. Improving personalization through the refinement of buyer personas and customer journeys. As we go into 2018 marketers must make data integrity a higher priority.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. Fred Hagerman (@FredHagerman) April 24, 2017. Tamara McCleary (@TamaraMcCleary) April 24, 2017. Marketing Nation Summit has arrived. What a start!

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Aberdeen

MARCH 3, 2017

The company plans to incorporate more channels (such as email) into the platform in 2017. While the concept of delivering consistent and personalized interactions is not new, it is something many organizations still struggle with. Agent experience : It’s no secret that we’re living in the era of the empowered customer.

Contacts 55

Contacts SMS Class Transparency 55

SocialPilot

FEBRUARY 9, 2024

Madalyn Sklar She was among the ‘50 Must-Follow Women Entrepreneurs’ by The Huffington Post in 2017. Heidi’s writing is personal, relatable, and informative. Michael Brenner Michael was recognized as ‘Top Business Speaker’ by The Huffington Post and ‘Top CMO Influencer’ by Forbes in 2017. Madalyn is ranked No.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Engagio

OCTOBER 1, 2021

Being a B2B CMO today can really suck. No wonder a survey by Sitecore revealed that 49% of CMOs thought about quitting their jobs last year. Realizing that a huge part of the problem was the ever-growing but self-imposed complexity of B2B marketing, I went on a personal quest to radically simplify the process for building these brands.

B2B Marketing 71

B2B Marketing Ad Building Brand Identity Branding 71

Aberdeen

OCTOBER 25, 2017

I had a chance to ask Nathan some questions about the current state of personalization. 1) What’s wrong with personalization today? One big problem with personalization is this: When companies get it wrong, it’s worse than not using any personalization at all. Lisa Bonos (@lisabonos) September 19, 2017.

Marketing AI 63

Marketing AI Personalization Paid Search Agency Companies 63

Adobe Experience Cloud Blog

JANUARY 5, 2018

Technology, personalized content , account-based marketing (ABM) , and analytics are dominant investment themes, with AI showing up more now than ever before. Question #2: How much of your content do you personalize? Key takeaways: The bell curve is shifting, with more content being personalized now more than ever.

Customer Surveys 134

Customer Surveys Account Based Marketing Marketo Thought Leadership 134

ClickZ

MARCH 14, 2022

If you’re looking to build connections with a minority group, spend time learning about their personal experiences, their traditions, and their history. Michael Collins is CMO and Managing Director of CFA Institute.

Brand Identity 130

Brand Identity Branding Planning Paid Search Agency 130

Brandpoint

APRIL 7, 2021

Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Thinking of events from a budget perspective, Jody explained that the reality of in-person events is that they’re a big investment. One of the biggest question marks is still event marketing.

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

KoMarketing Associates

SEPTEMBER 12, 2017

For more insight into this research, we spoke to Kristen Alexander, CMO at Certain, Inc. based senior marketers plan to increase their marketing spend on events in 2017, with more than half reporting that they plan to participate in 50 or more events per year. Post-event, 81 percent said they still seek further information on leads.

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

Exo B2B

APRIL 11, 2019

Each year, several other blogs and personalized sites make their list of 50 or 100 biggest influencers of marketing, social networks or even B2B marketing as does Lee and his team at TopRank with at least three different rankings. She has been the global CMO at Siegel+Gale since 2013. She is currently CMO for Workhuman.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

ClickZ

FEBRUARY 28, 2020

In 2017, Echo smart speaker owners spent $700 more per year than Amazon shoppers , and $400 more than Prime members on Amazon.com. Personalization has always been the El Dorado for marketers, and with massive amounts of money wasted on misplaced ads, there always has been a sense of urgency in the industry.

Ad Exchange 138

Ad Exchange Amazon Privacy Mobile Advertising 138

The Lead Agency

JUNE 6, 2019

Now, despite the massive increase in social media marketing interest and spend, 85% of B2B marketers haven’t been able to show a quantitative impact on their business as a direct result of social media spend ( The CMO Survey 2016 ). However, the next closest avenue for marketers is to employ thought leaders and industry influencers.

Social Media 69

Social Media Social Marketing B2B Marketing Paid Search Agency 69

B2B Marketing Directions

AUGUST 4, 2019

Last month, the CMO Council in partnership with Pitney Bowes published the results of a study that sought to identify what communication channels consumers prefer to use when interacting with the companies they do business with. PwC's Future of Customer Experience 2017/18 study produced similar findings. Almost 80% of the U.S.

Advertising Channels 56

Advertising Channels CMO Customer Surveys Sample 56

Zoominfo

MAY 21, 2020

They’re a critical part of personalized prospecting and account-based strategy. We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email. It’s time to get personal. BASHO emails are alive and well—and thriving.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

Hubspot

JANUARY 6, 2020

As a result, the MQL in the traditional sense will be irrelevant, as Gartner predicted in 2017. Christina Perricone, a Manager of Pillar and Acquisition Content at HubSpot, believes Google's Discover tool will continue to improve and serve high-quality, personalized content to users in 2020. She says, "Google.

Marketing AI 91

Marketing AI Lead Ranking Work Management Marketing Management 91

SnapApp

DECEMBER 14, 2017

2017 is definitely no exception. As technologies and trends continue to change, it can seem like a constant game of catch up both in a professional standpoint, but also personally in this whole “life” thing we’re all in. . Some topics covered include: The consistent expectation of personalization. See the video above! .

Video Marketing 21

Video Marketing CMO Content SEO 21

Martech

AUGUST 25, 2021

At the kernel of both is a long-standing truth: people like to be part of a group that shares common interests, whether personal or professional. “There’s one advertiser and that’s us,” HubSpot CMO Kipp Bodnar told me. ” In 2017 he started a Slack channel. So why does it feel like community is about to take off?

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144

Contently

APRIL 10, 2017

If this sounds familiar, that’s because every CEO tasks every CMO with this same problem. Today, marketing technology can essentially be mapped to five key functions: governance, planning, production, utilization, and activation, as established by Forrester’s 2017 Wave Report.

Advertising Benchmark 114

Advertising Benchmark Forrester CMO Stats 114

Content Standard

APRIL 25, 2018

In 2017, she tore it up at Content Marketing World , where she gave an amazing session, “Imagination at Work: Lessons in Storytelling from GE.” The key to Cisco CMO Karen Walker ’s success has been her ability to build connections and unify a fragmented team. Antonio J Lucio (@ajlucio5) December 3, 2017.

Work Management 52

Work Management B2B CMO Marketing Management 52

Webbiquity

JANUARY 5, 2021

Personal views only. Fractional CMO, Marketing Growth Strategist, Pivot Marketer, Collaboration Author, Wine Blogger, Speaker, Tweets are my own views. Co-founder at @jamfsoftware (exit in 2017). CMO at SharpSpring. Followers: 3,699. Tweets last 90 days: 100+. Charles Betz. CharlesTBetz. Concerned citizen. Brett Brohl.

Twitter 259

Twitter Startups Work Management Marketing Management 259

Heinz Marketing

MARCH 21, 2022

This week’s show is called “ The (Surprising) State of B2B Lead Engagement “ My guest is Doug Bell , CMO at LeanData. Very excited to have the CMO of LeanData, Doug Bell joining us today on Sales Pipeline Radio. Is it the right person? You can even ask Siri, Alexa and Google! Doug, thanks for being here.

Work Management 95

Work Management Marketing Management Budget Programs Marketing Budget 95