KoMarketing Associates

DECEMBER 5, 2017

As we wrap up 2017, it’s time to think about top priorities for the new year. Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. Samantha Stone , Author, Founder & CMO, The Marketing Advisory Network.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Marketing Insider Group

NOVEMBER 18, 2020

It requires ongoing technical work, such as website optimization, as well as local SEO, which is the process of using a company’s geographical location to rank a business higher than its local competitors. According to a study by SiriusDecisions, 42% of marketers claim that they have been using ABM for at least 6 months.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. ” Read more on Marketing Dive 2.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

KoMarketing Associates

SEPTEMBER 12, 2017

“While budget is a factor in adopting updated event automation technologies, studies show that many companies are actually increasing their spend on events. based senior marketers plan to increase their marketing spend on events in 2017, with more than half reporting that they plan to participate in 50 or more events per year.

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

ANNUITAS

OCTOBER 18, 2016

Good content that engages buyers and aligns to the buyers purchase process is not easy to create. According to the study the following are true: 29% of a B2B marketing budget is spent on content marketing. 39% of organizations will increase their content marketing spend.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

ANNUITAS

OCTOBER 18, 2016

Good content that engages buyers and aligns to the buyers purchase process is not easy to create. According to the study the following are true: 29% of a B2B marketing budget is spent on content marketing. 39% of organizations will increase their content marketing spend.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

ANNUITAS

OCTOBER 18, 2016

Good content that engages buyers and aligns to the buyers purchase process is not easy to create. According to the study the following are true: 29% of a B2B marketing budget is spent on content marketing. 39% of organizations will increase their content marketing spend.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

ClickZ

AUGUST 26, 2020

With funding increasing every year since 2017, last year saw a record high. This surge of funding has enabled many marketing technologies to accelerate growth and capitalize on emerging technology like AI to deliver new data points and improve efficiencies across all areas. Unfortunately there isn’t a silver bullet.

Gartner 98

Gartner Marketing Budget Budget Programs Spending 98

QuanticMind

MAY 8, 2019

You put a lot of effort into PPC budget forecasting to secure the funds you need and so the last thing you want is to mismanage it through overspending or underspending. Poor Adwords budget management can lead to missed performance targets. Numerous factors can contribute to poor SEM budget spend.

SEM 40

SEM Cost Per Click Budget Programs Adwords 40

ClickZ

JULY 12, 2019

It found that companies which are leading the charge on personalization are seeing ‘5 to 15 percent increases in revenue and 10 to 30 percent increases in marketing-spend efficiency.’. By Q4 2017, Alexa boasted in the region of 25,000 3rd party skills – up from just 5,000 at the same time the previous year.

Marketing AI 111

Marketing AI Personalization Paid Search Agency Touchpoints 111

ActiveDEMAND

MAY 16, 2017

According to the RWS/US 2017 Outlook Survey Report, while Marketers and Agencies share a common business and often work together, their concerns about trends for 2017 differ. With this type of all-in-one, full stack tool, agencies and marketers can meet the needs of their clients – even if their approaches are different.

Advertising Agencies 41

Advertising Agencies Paid Search Agency Ad Agencies Marketing Automation Services 41

Hubspot

JUNE 26, 2019

After the launch, you’ll need to monitor the campaigns, edit aspects of them as necessary, and occasionally adjust your budget. If you have a lot of other marketing tasks on your plate, this process can seem daunting. Many of these tools fall into the categories of general PPC management, bid management, or reporting.

Budget Programs 99

Budget Programs Enterprise Management PPC Paid Search Agency 99

Bound360

NOVEMBER 16, 2017

The annual budgeting season is a right of passage for marketing leaders, a time to assess what worked this year and what did not. One of my old managers used to say, “a budget is the most tangible representation of a strategy.” Will your budget and goals stay the same from 2017 to 2018? Didn’t think so.

Planning 45

Planning Marketing Plans Budget Programs Account Based Marketing 45

Allocadia

APRIL 16, 2019

Marketing’s alliance with Finance and the CFO is just as important as its relationship with Sales. The CMO’s critical role in the organization means the CFO must see Marketing as a strategic lever rather than a cost center. Next, get on the same page about what success looks like and how Marketing Performance will be judged.

Planning 40

Planning Work Management Marketing Management Buy 40

ViewPoint

JANUARY 27, 2017

I start with Matt Heinz : If we could get more sales and marketing teams to develop and agree on this model TOGETHER, we’d have a foundation for much better, more efficient and effective sales results well into 2017 and beyond. However, the disconnect between marketing and sales causes most marketing spend to be very inefficient.

Lead Ranking 120

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 120

Outgrow

JUNE 25, 2020

But while many people have found success with affiliate programs over the years, things have changed significantly, and many marketers find themselves wondering if this marketing technique is dead. According to Statista , affiliate marketing spend in the U.S. billion in 2017). billion this year, and 8.2

Amazon 98

Amazon Youtube Paid Search Agency Lead Scoring 98

Litmus

MARCH 30, 2021

Nearly 54% of marketers spend an hour or more on testing and troubleshooting each email they send—and 27% want to spend less time doing so—according to our State of Email Workflows research. Establish a well-defined testing process to catch common email errors. However, it’s also incredibly time consuming. Here’s how.

Process 104

Process Automation CAN-SPAM Landing Pages 104

seo.co

DECEMBER 19, 2020

Affiliate Marketing 101. Affiliate marketing is a rapidly growing sector, with affiliate marketing spend expected to reach $8.2 billion in 2017. As for the third model, PPL marketing is poorly known, and is a shared risk model, with both the affiliate and merchant invested in the conversion process.

Paid Content 64

Paid Content Lead Ranking Advertising Agencies Planning 64

Content Standard

APRIL 3, 2019

An Inefficient Process is Your Brand’s True Rival. According to TrackMaven’s 2017 Marketing Leadership Survey , marketers spend 24 percent of their work week analyzing marketing data. Teams are juggling an average of seven tools to measure marketing performance and manage data.

Analysis 70

Analysis Keywords Distribution Planning 70

B2B Marketing Directions

FEBRUARY 10, 2019

The widespread interest in measuring marketing performance indicates that the demand for performance measurement software is poised to grow substantially. In a September 2018 report , Forrester Research said that marketers spent about $1.09 of total marketing spending. billion by 2023.

Multi-Touch Attribution 40

Multi-Touch Attribution Multi-Channel Paid Search Agency Forrester 40

Content Marketing Institute

OCTOBER 16, 2017

It’s not how such metrics work and is an example of why marketers are terrible at content impact measurement. It is important to remember that while the marketing spend will have an impact on the profit-and-loss statement immediately, dollars spent today are building the brand as an asset for the future. Click To Tweet.

Lead Ranking 97

Lead Ranking Top of Funnel Correlation Lead Scoring 97

Engagio

JANUARY 7, 2019

For the third year in a row, we bring you the “prophets of profit” where we ask some of the top thinkers in B2B marketing what they believe the future holds for Account Based Marketing. These trailblazers offer their predictions of trends in the B2B marketing world for 2019. Matt Heinz , President, Heinz Marketing.

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

Marketing Insider Group

AUGUST 30, 2019

It requires ongoing technical work, such as website optimization, as well as local SEO, which is the process of using a company’s geographical location to rank a business higher than its local competitors. According to a study by SiriusDecisions, 42% of marketers claim that they have been using ABM for at least 6 months.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Content Standard

JANUARY 25, 2018

KB (@LAClippersGal14) December 27, 2017. Obviously, brands with big budgets have an easier time investing in social media as opposed to mid-sized businesses that have to be more mindful of where they are investing their marketing spend. JustMyLuck pic.twitter.com/DCpbJ0gyIC. —

Social Media 79

Social Media Social Marketing Work Management Marketing Management 79

Content4Demand

NOVEMBER 13, 2018

Every year, the marketing technology landscape continues to grow and expand with new solutions and technologies designed to help B2B marketers do their jobs better. In 2018, Scott Brinker’s Martech Landscape “Supergraphic” showed 6,829 marketing technologies on the market — 27% growth compared to 2017.

Enterprise Management 54

Enterprise Management Work Management Marketing Management Marketing Automation Services 54

Content Marketing Institute

JULY 11, 2018

Fortunately, you don’t have to alter the calendar to influence your audience members’ purchasing process or convert them into customers. Every retail brand must continue to be highly strategic when it comes to its marketing spend – including how to allocate your content marketing budget and team resources.

Top of Funnel 84

Top of Funnel Marketing Budget Merchandising Paid Search Agency 84

Outbrain

NOVEMBER 21, 2018

I fired four people in 2017-2018, and currently, have a staff of four with one member on retainer. My whole staff now, I knew back in 2017. ” George from matrixmarketinggroup.com Matrix Marketing Group. “As an agency, we believe in content marketing aligned with a solid SEO strategy.

Advertising Agencies 35

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 35

Martech Advisor

OCTOBER 24, 2019

Tips to Optimize Your CPM: The Way Forward for Marketers. With marketers spending so actively on digital ads, it is critical to measure whether they are reaching the target audience and having the desired impacts. Global CPM costs are steadily rising, growing by 12% between Q4 2017 and Q1 2018. A Quick CPM Calculator.

Cost Per Thousand 43

Cost Per Thousand CPM Impressions Cost 43

Kapost

MARCH 27, 2017

The latest report by Marketo reveals that 65% of marketers publish content at least once a month. According to Gartner’s CMO Spend Study , marketing spend is on the rise for the third consecutive year. Yet BrightTALK reports that 24% of marketers don’t know whether their efforts resulted in closed-won deals.

Top of Funnel 48

Top of Funnel Lead Ranking B2B Marketing Planning 48

Hubspot

MARCH 9, 2017

However, breaking leads into subcategories outlines exactly where they are in the buying process. Marketing qualified lead (MQL) : A prospect who has taken additional research steps, such as downloading ebooks and returning to your website. The sales process for SaaS products can range anywhere from a few days to close to a year.

Lead Ranking 72

Lead Ranking Work Management Marketing Qualified Leads Marketing Management 72

chiefmartech

APRIL 12, 2022

Having reviewed hundreds of entries to The Stackies over the years — here are all of them from 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , and 2021 — I’ve distilled 10 patterns that I’ve seen on their own and in combination together. Systems of differentiation embody the processes and experiences that make your business unique.

Marketing Automation Services 116

Marketing Automation Services Work Management Marketing Management Verticals 116

Litmus

JANUARY 21, 2019

When clients trust you with the creation of their email campaigns, a rigorous review of campaign design and content is essential in the creative process. With both internal and external stakeholders involved, the review and approval process needed to finalize the work is too often an inefficient collection of individual actions.

Paid Search Agency 55

Paid Search Agency Advertising Agencies Ad Agencies Process 55

seo.co

MAY 10, 2021

Black hat SEO tactics don’t work over a long period of time and they tend to produce poor quality content and spammy links in the process –two things that will hurt your rankings and traffic the most. Those who get big results from content marketing for SEO generally have a large budget specifically set aside for content marketing.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Marketing Insider Group

AUGUST 30, 2019

It requires ongoing technical work, such as website optimization, as well as local SEO, which is the process of using a company’s geographical location to rank a business higher than its local competitors. According to a study by SiriusDecisions, 42% of marketers claim that they have been using ABM for at least 6 months.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Customer Experience Matrix

JANUARY 14, 2019

based marketers, it’s clear the pain is greater in Europe – despite having slightly fewer data sources to integrate. The same pattern holds for marketing technology in general. marketers expect much higher growth in their 2019 martech budgets. More than 5,000 consumers and 500 marketers. 470 agency professionals.

Customer Surveys 149

Customer Surveys Marketing Attribution Enterprise Management Personalization 149

SWZD

NOVEMBER 6, 2017

Marketers rely on MBR because it connects marketing investment to revenue and lets you benchmark your budget level to that of other companies. To get the Marketing Budget Ratio divide your total marketing spend by revenue. Put your 2017 budget to productive use now, while you are still able.

Demand Generation Agencies 76

Demand Generation Agencies Demand Generation Budget Programs Demand 76

Adobe Experience Cloud Blog

APRIL 17, 2018

It would seem that marketing budgets are the first to go on the chopping block when performance isn’t what’s expected in Q1. After marketing budgets saw a modest increase in 2017, Unilever announced for 2018 that it was cutting its ads by 30% and that it was slashing the number of agencies it works with by half.

Marketing Budget 134

Marketing Budget Budget Programs Paid Search Agency Advertising Agencies 134