Hinge Marketing

DECEMBER 3, 2015

Email marketing consistently has one of the highest ROIs and when done properly, is a powerful lead nurturing tool. As we are on the cusp of 2016, here are 5 tips to take to help revamp your email strategy in the coming year. Increase traffic to our website by increasing average click-through rate from X% to Y%.

Email Marketing 48

Email Marketing Marketing & Strategy Marketing Management Marketing Strategy 48

Atomic Reach

FEBRUARY 7, 2019

Rachel Hollifield from Apruve explains their biggest challenge with content marketing, their team size. " Not having enough people on our team to generate high quality content is our biggest challenge," she says, "Content is difficult to produce, publish and distribute without the right resources".

Paid Search Agency 102

Paid Search Agency Advertising Agencies Content Marketing Eloqua 102

KoMarketing Associates

MAY 30, 2017

Slideshare can also be an underrated social media platform for SEO and lead nurturing as well. As we’ve explored this social media site for ourselves and for our clients, there is certainly a wealth of great content to be found, from talented professionals, publications and organizations. 2016 State of Marketing from Salesforce.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Sales Engine

AUGUST 22, 2016

We’re uniquely positioned because of our diversity in product offerings, but we compete with large firms that have more resources available to their marketing and sales team. People were not visiting our website even though we are subject matter experts on certain topics.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Generation 120

Sales Engine

AUGUST 22, 2016

We’re uniquely positioned because of our diversity in product offerings, but we compete with large firms that have more resources available to their marketing and sales team. People were not visiting our website even though we are subject matter experts on certain topics.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Generation 120

Integrated B2B

FEBRUARY 13, 2019

Our partner in Singapore, GetIT Comms , has opened a new office in Kuala Lumpur, bringing its go-to-market solutions including content marketing, demand generation, lead nurturing and account-based marketing to serve technology and telecom businesses in Malaysia.

Advertising Agencies 63

Advertising Agencies Enterprise Management Marketing Management Demand Generation 63

Envy

JULY 31, 2017

The Challenges: Market Education and Lead Generation. When Aqua launched its security platform back in 2016, the competition was fierce from day one. Our strategy included: Inbound Marketing to educate and build awareness. x20 growth in leads Q1 2016 to Q1 2017. The Winning Strategy. quarterly growth of 63%.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85

markempa

SEPTEMBER 27, 2016

Writers note – This as a primer for my session at Dreamforce 2016 next week. In our rush to obtain leads, drive opportunities and move the sales needle, it’s too easy to forget that we need to address the emotional needs (fears, hopes, wants, and aspirations) of our customers. What is empathic marketing?

Account Based Marketing 120

Account Based Marketing Paid Search Agency B2B Sales Lead Scoring 120

The Point

MAY 30, 2014

Specifically: • IDC reports that digital marketing spend by technology companies will surpass non-digital spend by the end of 2016. The one area where the best agencies have always offered an advantage, namely that we bring a cumulative set of experience that few in-house teams can match (or hire), remains one of our strongest selling points.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 100

Integrated B2B

FEBRUARY 13, 2019

Our partner in Singapore, GetIT Comms , has opened a new office in Kuala Lumpur, bringing its go-to-market solutions including content marketing, demand generation, lead nurturing and account-based marketing to serve technology and telecom businesses in Malaysia.

Enterprise Management 40

Enterprise Management Marketing Management Advertising Agencies Demand Generation 40

Hinge Marketing

MARCH 17, 2016

In a successful firm, your BD team works with your marketing team. The marketing team has additional functions: refining and communicating the company’s offerings, managing online and offline visibility, and monitoring marketing goals, such as website traffic, email campaigns, and more! You get the idea.

Planning 48

Planning Work Management Business Marketing Management 48

Adobe Experience Cloud Blog

APRIL 11, 2017

We nurture our prospects and customers with the goal of increasing conversions and generating revenue, yet many of us are struggling to engage enough of our audience via email. Here at Socedo , getting our leads to engage with our emails is an ongoing challenge. However, the top reason why U.S.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

6sense

DECEMBER 10, 2021

A marketing team determines this type based on criteria such as: • web pages a lead have visited; • content offers they downloaded; • CTAs they clicked; • and social posts they have interacted with. A sales qualified lead (SQL). MQLs who have passed through the sales team are SQLs. They are also known as hot leads.

Lead Qualification 62

Lead Qualification Lead Ranking Work Management Marketing Management 62

chiefmartech

APRIL 5, 2017

DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities. 12 months after our martech revamp, we delivered the following results: Increased advertising reach while decreasing the cost by 84%.

Multi-Channel 43

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 43

Outbrain

APRIL 25, 2022

This makes sense when you consider that neurologists are discovering that our brains code information differently when it focuses on the self. This results in more impactful customer engagement , lead nurturing, higher ROI, and a much wider pool of loyal customers to draw from. Iberia Airlines. Munster Donuts.

Examples 26

Examples Campaigns Paid Search Agency Advertising Agencies 26

Hubspot

DECEMBER 26, 2017

And from where I stand -- as the manager of an inside sales team -- one thing is clear. And if you’re a manager, here’s what you should be teaching to your team. My team uses Vidyard -- an easy-to-use tool that lets you quickly create videos using your webcam and screengrabs. How do you nurture freemium users?

Marketing Automation Services 100

Marketing Automation Services Allocation Work Management Peer-to-peer 100

Hinge Marketing

FEBRUARY 2, 2016

Political preferences aside, the primaries are giving us a preview of the 2016 elections. If you are familiar with our research, you’ll recall that an effective differentiator must be true, important to potential clients, and provable. SEE ALSO: 7 Top Trends to Impact AEC Marketing in 2016. But it can be done.

Work Management 48

Work Management Marketing Management Demand Paid Search Agency 48

Terminus

NOVEMBER 20, 2017

In 2016, my team at Uberflip began to lay the groundwork for account-based marketing. We had to slowly change our infrastructure, alter our teams, and switch our Salesforce reporting from leads to contacts. In June of 2016, I moved into a marketing role purely focused on ABM.

Account Based Marketing 29

Account Based Marketing Paid Search Agency ABM Work Management 29

Vidyard

FEBRUARY 22, 2016

Today’s marketers and sales teams face stiff competition for their audiences’ limited attention span,” said Michael Litt, CEO and co-founder of Vidyard. Our customer success team is in love with it,” said Linda West, director of digital marketing for Act-On. Video by itself helps their messages get noticed.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

Today’s marketers and sales teams face stiff competition for their audiences’ limited attention span,” said Michael Litt, CEO and co-founder of Vidyard. Our customer success team is in love with it,” said Linda West, director of digital marketing for Act-On. Video by itself helps their messages get noticed.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

“Today’s marketers and sales teams face stiff competition for their audiences’ limited attention span,” said Michael Litt, CEO and co-founder of Vidyard. “Our customer success team is in love with it,” said Linda West, director of digital marketing for Act-On.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Valasys

OCTOBER 11, 2019

According to CEB research, an average buying team is constituted of 5.4 According to the 2016 benchmark study by TOPO Research, 45% of the modern sales development teams are already account-based (even if not fully developed), 27% are partially account-based & 28% are ‘greenfield’ (reaching out to the whole market).

B2B Sales 40

B2B Sales B2B Marketing Enterprise Management Ideal Customer Profiles 40

Hinge Marketing

DECEMBER 22, 2015

SEE ALSO: AEC Professionals: Collaborate with Your Marketing Teams for Competitive Advantage. Download our free book Spiraling Up to learn how to develop a high-growth, high-value strategy for your firm. It is the leading marketing program for delivering greater visibility, growth, and profits. Additional Resources.

Work Management 48

Work Management Marketing Management Planning Paid Search Agency 48

Kapost

JULY 5, 2016

88% of B2B marketers use content marketing, yet only 30% describe themselves as “effective,” so states the 2016 benchmark report from Content Marketing Institute and MarketingProfs. Do B2B marketers have high standards for themselves and their teams, or do they have an inferiority complex? So what’s happening here?

Top of Funnel 75

Top of Funnel Advertising Benchmark Marketing Report Planning 75

SmartBug Media

MARCH 24, 2020

We’ve all had the notifications pop up on our phones when a friend decides to share a moment in real time—but is your brand utilizing Facebook Live to its full marketing potential to stand out in the noisy digital space? Put it on YouTube, share it on other social channels, use it in lead nurturing or email campaigns.

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

Sales Engine

OCTOBER 16, 2015

The more information we can compile on our readers, the greater knowledge we have in terms of catalyzing sales conversations. The publishing mindset needs to be extended to your business development/inside sales team. It’s Q4—Do You Know Where Your 2016 Revenue will Come From? Go back and review point number 1. And you should.

Content Marketing 120

Content Marketing Lead Ranking Content Marketing & Strategy 120

Content Standard

DECEMBER 11, 2015

In the content industry, marketing ROI remains an elusive KPI that most of us push off measuring until our jobs are on the line. According to Content Marketing Institute’s 2016 report , 46 percent of B2C marketers are challenged by measuring ROI. To solve this, the Overstock team launched a new content destination called O.info.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

In the content industry, marketing ROI remains an elusive KPI that most of us push off measuring until our jobs are on the line. According to Content Marketing Institute’s 2016 report , 46 percent of B2C marketers are challenged by measuring ROI. To solve this, the Overstock team launched a new content destination called O.info.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

Hinge Marketing

DECEMBER 17, 2015

We just had our “X” year anniversary. Our research shows that an 80% of buyers check out your website at some point in the buying process, but an eye-opening 52% of the time, that referred prospect never reaches out to your firm because your firm’s website did not match what they had heard from their trusted colleague! .

Marketing Websites 48

Marketing Websites Sales Qualified Leads Validation Social Media 48

LeadSquared

JANUARY 13, 2016

Below is my list of best marketing agency websites to inspire you in 2016. Before we move ahead, let’s remember that a website’s purpose is not to win design awards, but to win business, and that’s what we’ll base our list on. Hopefully you can learn a few things from them. On, that note, here’s the list.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Design 52

PureB2B

FEBRUARY 25, 2018

A recent study by Return Path analyzed more than 27B email opens between May 2016 and April 2017, revealing more than 55% of emails were opened on a mobile device. If you’re getting higher than the industry standards provided above, then you and your team are implementing email marketing well. On weekends, that rate rose to 60%.

Conversion Rate 62

Conversion Rate Comparison Email Marketing Conversion 62

Hubspot

NOVEMBER 4, 2015

When it comes to a marketing plan, this takes two distinct pieces: The first is aligning your marketing and sales teams behind shared goals. If you haven't done so yet, it's time to establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals. Marketing Team Structure. Keep the content flowing.

Planning 28

Planning Paid Search Agency Lead Ranking Marketing Plans 28

LeadSquared

MAY 20, 2015

Q/A section is the most popular part of our webinars as well. Yahoo Answers has worked well for a few of our Education clients. See how regular they are in this exercise: Strategy 3: Implement a lead nurturing strategy. For these leads, you need to set up a proper lead engagement or nurturing process.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Prospectr

APRIL 14, 2017

In this post you’re going to find an inside peek into our exact methodology for how we get a steady stream of leads and sales in our ideal customer market. LinkedIn may be getting a little long in the tooth, but, it’s still the leading platform for qualified B2B leads on the web. Step-by-step.

Linkedin 188

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 188

Convince & Convert

JANUARY 16, 2017

No marketer wants to send 100 leads to her sales team to close a single deal; it would be incredibly more effective to send 10 qualified leads to close the same deal. The problem is, most leads in our marketing databases are cold. I witnessed the deal-making power of social media contact at Inbound 2016.

Top of Funnel 157

Top of Funnel Sales Qualified Leads High Quality Lead Social Media 157

markempa

SEPTEMBER 13, 2017

For example, in 2016, IDC research found that only 10% B2B companies surveyed had a customer advocacy program in place. At the time, Eloqua was a bootstrap startup, so selling our software quickly was super important. The people who create that efficient business model and that growth are our people.

Work Management 319

Work Management Eloqua Marketing Management Paid Search Agency 319

Hubspot

MAY 14, 2018

There’s been a ton of research about lead nurturing and its ability to affect a funnel. We know that, on average, we see more qualified leads, shorter sales cycles, and larger purchase amounts made by nurtured leads when compared with non-nurtured leads. Nurturing Based on Content Topic.

Marketing & Strategy 77

Marketing & Strategy CTR Lead Ranking Top of Funnel 77