How To Measure A B2B Social Media Program
KoMarketing Associates
JUNE 2, 2016
A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. More than a quarter (27 percent) of respondents identify social media as an “ indispensable ” channel for content distribution in 2016. Lead Nurturing (Direct and Contributed). Email, the website, and SEO.
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