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How To Measure A B2B Social Media Program

KoMarketing Associates

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. More than a quarter (27 percent) of respondents identify social media as an “ indispensable ” channel for content distribution in 2016. Lead Nurturing (Direct and Contributed). Email, the website, and SEO.

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How To Manage Sales Leads

Valasys

3 of the top 5 most important goals for B2B organizations are lead generation, sales and lead nurturing, according to the 2016 Benchmarks, Budgets, and Trends report compiled by CMI. Out of the leads that get generated, 79% of it won’t convert to sales! Lead Nurturing.

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THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI

chiefmartech

DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities. Specifically, we combined multi-channel attribution and lead scoring to optimize our advertising activities and lead-nurturing management.

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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. per month, almost double that of Facebook (9.3%).

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AEC Marketing: The Upcoming Elections Demand Change

Hinge Marketing

Political preferences aside, the primaries are giving us a preview of the 2016 elections. SEE ALSO: 7 Top Trends to Impact AEC Marketing in 2016. Check out our free research-based book Inside the Buyer’s Brain to learn how your business development team can close more leads by understanding what the buyer really wants.

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4 Signs You're Ready for a CRM

GreenRope

One of the biggest business trends we will see in 2016 is the integration or alignment between sales and marketing. Marketing has always been an important role for lead acquisition and management, and it is even more true today. You can also use this data to better segment and target your marketing and lead nurturing campaigns.

CRM 40
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4 Signs You're Ready for a CRM

GreenRope

One of the biggest business trends we will see in 2016 is the integration or alignment between sales and marketing. Marketing has always been an important role for lead acquisition and management, and it is even more true today. You can also use this data to better segment and target your marketing and lead nurturing campaigns.

CRM 40