The Point

MAY 30, 2014

Melnick posits his question largely on the basis of IDC research that shows the rate of growth in digital marketing spend amongst technology companies significantly outpacing the equivalent growth of digital marketing as a percentage of agency revenue. Marketing technology can do a lot of things well.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 100

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. 3) What one Digital Marketing tactic should a B2B Marketer adopt in the next year?

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

Envy

JULY 31, 2017

Aqua provides a virtualized container security platform for enterprises which enables them to add security controls to their development lifecycle. The Challenges: Market Education and Lead Generation. When Aqua launched its security platform back in 2016, the competition was fierce from day one.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85

Adobe Experience Cloud Blog

APRIL 11, 2017

Author: Jingcong Zhao At this point, many marketing organizations have adopted a digital marketing platform. We nurture our prospects and customers with the goal of increasing conversions and generating revenue, yet many of us are struggling to engage enough of our audience via email. However, the top reason why U.S.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Outgrow

JULY 8, 2020

Case Study: To make football the most played sport by women in the European countries, UEFA launched the #WePlayStrong campaign in 2016. Not to mention, the holistic content strategies are used across online platforms. Case studies: ForwardPMX has been working with Virgin Holidays since 2016. First Page Digital.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Hubspot

DECEMBER 26, 2017

My team uses Vidyard -- an easy-to-use tool that lets you quickly create videos using your webcam and screengrabs. You're currently using a few different tools for your marketing -- A, B, C, D, and E. Here at HubSpot, we've had some exciting product updates to the marketing & sales platforms as of January 2016.

Marketing Automation Services 100

Marketing Automation Services Allocation Work Management Peer-to-peer 100

PureB2B

FEBRUARY 11, 2016

The New Year arrives with new challenges when it comes to lead generation. With the business landscape becoming more and more competitive, how can your team stay ahead of the game and attract more qualified prospects in 2016? Driving quality leads to your business takes time and should not be done hastily. Join Conferences.

Paid Search Agency 62

Paid Search Agency Marketing Budget Sales Qualified Leads Generation 62

PureB2B

FEBRUARY 11, 2016

The New Year arrives with new challenges when it comes to lead generation. With the business landscape becoming more and more competitive, how can your team stay ahead of the game and attract more qualified prospects in 2016? Driving quality leads to your business takes time and should not be done hastily. Join Conferences.

Paid Search Agency 62

Paid Search Agency Marketing Budget Sales Qualified Leads Generation 62

KEO Marketing

OCTOBER 3, 2017

What exactly is account based marketing (ABM) and how does it stack up to traditional lead generation efforts? ITSMA, the Information Technology Services Marketing Association, introduced ABM in 2003 as an innovative and strategic way to target high-value accounts. How ABM Differs from Traditional Lead Gen.

Account Based Marketing 54

Account Based Marketing Lead Generation Sales Qualified Leads Generation 54

Vidyard

FEBRUARY 22, 2016

For marketing automation provider Act-On, personalizing its videos resulted in more recipients actually viewing the content. Personalization helped lead to more conversions on our email campaign, but it also kept them engaged longer with the message we were trying to deliver, which is what really matters.”

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

For marketing automation provider Act-On, personalizing its videos resulted in more recipients actually viewing the content. Personalization helped lead to more conversions on our email campaign, but it also kept them engaged longer with the message we were trying to deliver, which is what really matters.”. About Vidyard.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

KEO Marketing

DECEMBER 29, 2016

With the New Year rapidly approaching, it is time for marketers to take a look back at 2016 to determine the results of their marketing strategies and then lay out their plans for 2017. As online technology continues to advance, more B2B companies are embracing the digital future of marketing. Marketing Automation.

Trends 48

Trends Paid Search Agency Planning Mobile Advertising 48

Vidyard

FEBRUARY 22, 2016

” For marketing automation provider Act-On, personalizing its videos resulted in more recipients actually viewing the content. “Personalization helped lead to more conversions on our email campaign, but it also kept them engaged longer with the message we were trying to deliver, which is what really matters.”

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

KEO Marketing

JANUARY 20, 2016

Educational Content Marketing: Creating content that helps clients or customers research solutions. Mobile, Local, Social: Connecting with leads wherever they are and on every device they use. New Resource Reveals Proven Digital Strategies and Tactics That Help Companies Achieve Sales Goals.

Lead Generation 48

Lead Generation B2B Marketing Advertising Agencies Paid Search Agency 48

Terminus

NOVEMBER 20, 2017

Editor’s Note: This is a guest blog post from Heidi Vandermeer , the Account-Based Marketing Manager at Uberflip , a cloud-based platform that allows B2B marketers to create personalized content experiences at scale. Getting Started with Account-Based Marketing (ABM). She lives and works in the city of Toronto.

Account Based Marketing 29

Account Based Marketing Paid Search Agency ABM Work Management 29

Hubspot

JANUARY 17, 2017

We call it an "inbound website," and it’s a great partner to an inbound marketing strategy. Your website must now be an online sales platform for your business — an integral part of marketing to prospects. If your website isn't selling around the clock, you're missing out on leads and revenue. They're entwined.

Top of Funnel 28

Top of Funnel Marketing Websites Marketing Automation Services Lead Ranking 28

GreenRope

APRIL 21, 2016

CRM with an integrated ticketing platform enables businesses to quickly track and respond to customer issues. Only a CRM fully equipped with workflows and sales force automation ensures a consistent customer experience. Your lack of data is affecting your marketing and sales performance.

CRM 40

CRM Top of Funnel Sales Qualified Leads Marketing Automation Services 40

GreenRope

APRIL 21, 2016

CRM with an integrated ticketing platform enables businesses to quickly track and respond to customer issues. Only a CRM fully equipped with workflows and sales force automation ensures a consistent customer experience. Your lack of data is affecting your marketing and sales performance.

CRM 40

CRM Top of Funnel Sales Qualified Leads Marketing Automation Services 40

GreenRope

APRIL 21, 2016

CRM with an integrated ticketing platform enables businesses to quickly track and respond to customer issues. Only a CRM fully equipped with workflows and sales force automation ensures a consistent customer experience. Your lack of data is affecting your marketing and sales performance.

CRM 40

CRM Top of Funnel Sales Qualified Leads Marketing Automation Services 40

GreenRope

APRIL 21, 2016

CRM with an integrated ticketing platform enables businesses to quickly track and respond to customer issues. Only a CRM fully equipped with workflows and sales force automation ensures a consistent customer experience. Your lack of data is affecting your marketing and sales performance.

CRM 40

CRM Top of Funnel Sales Qualified Leads Marketing Automation Services 40

GreenRope

APRIL 21, 2016

CRM with an integrated ticketing platform enables businesses to quickly track and respond to customer issues. Only a CRM fully equipped with workflows and sales force automation ensures a consistent customer experience. Your lack of data is affecting your marketing and sales performance.

CRM 40

CRM Top of Funnel Sales Qualified Leads Marketing Automation Services 40

GreenRope

APRIL 21, 2016

CRM with an integrated ticketing platform enables businesses to quickly track and respond to customer issues. Only a CRM fully equipped with workflows and sales force automation ensures a consistent customer experience. Your lack of data is affecting your marketing and sales performance.

CRM 40

CRM Top of Funnel Sales Qualified Leads Marketing Automation Services 40

GreenRope

APRIL 21, 2016

CRM with an integrated ticketing platform enables businesses to quickly track and respond to customer issues. Only a CRM fully equipped with workflows and sales force automation ensures a consistent customer experience. Your lack of data is affecting your marketing and sales performance.

CRM 40

CRM Top of Funnel Sales Qualified Leads Marketing Automation Services 40

GreenRope

APRIL 21, 2016

CRM with an integrated ticketing platform enables businesses to quickly track and respond to customer issues. Only a CRM fully equipped with workflows and sales force automation ensures a consistent customer experience. Your lack of data is affecting your marketing and sales performance.

CRM 40

CRM Top of Funnel Sales Qualified Leads Marketing Automation Services 40

GreenRope

APRIL 21, 2016

CRM with an integrated ticketing platform enables businesses to quickly track and respond to customer issues. Only a CRM fully equipped with workflows and sales force automation ensures a consistent customer experience. Your lack of data is affecting your marketing and sales performance.

CRM 40

CRM Top of Funnel Sales Qualified Leads Marketing Automation Services 40

GreenRope

APRIL 21, 2016

CRM with an integrated ticketing platform enables businesses to quickly track and respond to customer issues. Only a CRM fully equipped with workflows and sales force automation ensures a consistent customer experience. Your lack of data is affecting your marketing and sales performance.

CRM 40

CRM Top of Funnel Sales Qualified Leads Marketing Automation Services 40

GreenRope

APRIL 21, 2016

CRM with an integrated ticketing platform enables businesses to quickly track and respond to customer issues. Only a CRM fully equipped with workflows and sales force automation ensures a consistent customer experience. Your lack of data is affecting your marketing and sales performance.

CRM 40

CRM Top of Funnel Sales Qualified Leads Marketing Automation Services 40

GreenRope

APRIL 21, 2016

CRM with an integrated ticketing platform enables businesses to quickly track and respond to customer issues. Only a CRM fully equipped with workflows and sales force automation ensures a consistent customer experience. Your lack of data is affecting your marketing and sales performance.

CRM 40

CRM Top of Funnel Sales Qualified Leads Marketing Automation Services 40

GreenRope

APRIL 21, 2016

CRM with an integrated ticketing platform enables businesses to quickly track and respond to customer issues. Only a CRM fully equipped with workflows and sales force automation ensures a consistent customer experience. Your lack of data is affecting your marketing and sales performance.

CRM 40

CRM Top of Funnel Sales Qualified Leads Marketing Automation Services 40

GreenRope

APRIL 21, 2016

CRM with an integrated ticketing platform enables businesses to quickly track and respond to customer issues. Only a CRM fully equipped with workflows and sales force automation ensures a consistent customer experience. Your lack of data is affecting your marketing and sales performance.

CRM 40

CRM Top of Funnel Sales Qualified Leads Marketing Automation Services 40

GreenRope

APRIL 21, 2016

CRM with an integrated ticketing platform enables businesses to quickly track and respond to customer issues. Only a CRM fully equipped with workflows and sales force automation ensures a consistent customer experience. Your lack of data is affecting your marketing and sales performance.

CRM 40

CRM Top of Funnel Sales Qualified Leads Marketing Automation Services 40

GreenRope

APRIL 21, 2016

CRM with an integrated ticketing platform enables businesses to quickly track and respond to customer issues. Only a CRM fully equipped with workflows and sales force automation ensures a consistent customer experience. Your lack of data is affecting your marketing and sales performance.

CRM 40

CRM Top of Funnel Sales Qualified Leads Marketing Automation Services 40

GreenRope

APRIL 21, 2016

CRM with an integrated ticketing platform enables businesses to quickly track and respond to customer issues. Only a CRM fully equipped with workflows and sales force automation ensures a consistent customer experience. Your lack of data is affecting your marketing and sales performance.

CRM 40

CRM Top of Funnel Sales Qualified Leads Marketing Automation Services 40

GreenRope

APRIL 21, 2016

CRM with an integrated ticketing platform enables businesses to quickly track and respond to customer issues. Only a CRM fully equipped with workflows and sales force automation ensures a consistent customer experience. Your lack of data is affecting your marketing and sales performance.

CRM 40

CRM Top of Funnel Sales Qualified Leads Marketing Automation Services 40

GreenRope

APRIL 21, 2016

CRM with an integrated ticketing platform enables businesses to quickly track and respond to customer issues. Only a CRM fully equipped with workflows and sales force automation ensures a consistent customer experience. Your lack of data is affecting your marketing and sales performance.

CRM 40

CRM Top of Funnel Sales Qualified Leads Marketing Automation Services 40

GreenRope

APRIL 21, 2016

CRM with an integrated ticketing platform enables businesses to quickly track and respond to customer issues. Only a CRM fully equipped with workflows and sales force automation ensures a consistent customer experience. Your lack of data is affecting your marketing and sales performance.

CRM 40

CRM Top of Funnel Sales Qualified Leads Marketing Automation Services 40

GreenRope

APRIL 21, 2016

CRM with an integrated ticketing platform enables businesses to quickly track and respond to customer issues. Only a CRM fully equipped with workflows and sales force automation ensures a consistent customer experience. Your lack of data is affecting your marketing and sales performance.

CRM 40

CRM Top of Funnel Sales Qualified Leads Marketing Automation Services 40